This online startup is challenging the traditional jewelry industry with conflict-free diamonds and custom engagement rings

Earrings for when you can't decide between studs or hoops

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Door Knocker Studs, $2,425, available in 18-karat yellow, white, and rose gold

A personalized bar bracelet

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Bar Bracelet, $335, available in 14-karat yellow, white, and rose gold

Add an engraving for $10.

A sophisticated baguette ring

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Baguette Diamond Ring, $365, available in 14-karat yellow, white, and rose gold

A simple circle necklace you can wear every day

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Circle Necklace, $190, available in 14-karat yellow, white, and rose gold

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A pair of complementary rings dotted with diamonds

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Constellation Stack, $380, available in 14-karat yellow, white, and rose gold

A bracelet that will catch the light when you turn your wrist

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Solitaire Diamond Bracelet, $290, available in 14-karat yellow, white, and rose gold

A stunning engagement ring in a classic cut

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The Solitaire Pavé, from $2,731, available in platinum and 14-karat yellow, white, and rose gold

A bold line of diamonds to wear on one ear or both

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Emerald Arc Earring, $1,150, available in 14-karat yellow, white, and rose gold

A long necklace that travels down your chest

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Vertical Bar Necklace, $195, available in 14-karat yellow, white, and rose gold

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Light and wispy threaded earrings

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Line Threaders, $140, available in 14-karat yellow, white, and rose gold

A delicate, twisted ring

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Twist Ring, $65, available in 14-karat yellow, white, and rose gold

A reserved take on the chain necklace

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Interlink Necklace, $240, available in 14-karat yellow, white, and rose gold