This terrifying short film shows how overwhelming the world could become with 'augmented reality'

Advertisement

Advertisement

When companies like Microsoft and the mysterious Magic Leap present their visions for augmented reality, it is like dreams coming true. But on the internet, dreams have a funny way of becoming nightmares - ad-filled, overwhelming nightmares.

Designer and filmmaker Keiichi Matsuda has created a short film that shows an alternative vision of what augmented reality might do to our world. He describes "Hyper-Reality" as "a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media."

Complimentary Tech Event
Discover the future of SaaS in India
The 6-part video series will capture the vision of Indian SaaS leaders and highlight the potential for the sector in the decades to come.Watch on Demand
Our Speakers
Girish Mathrubootham
Brian E. Taptich

It shows how ads and other media might make our new reality a digital version of New York's Time Square.

Here is the film, which was surfaced by Gizmodo:

Advertisement