TikTok now has three new stickers to remind users about climate change
- TikTok's launched the #ForClimate challenge on its video sharing platform.
- As a part of the challenge, TikTok has introduced three new stickers for rainstorms, thunderstorms and
- The challenge has garnered 70 million views within the first day of its launch.
TikTok is jumping on to the trend and launching its campaign where users on the platform can raise awareness about climate change in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC).
As a part of its campaign, the short video sharing platform has launched three new stickers that depict extreme weather conditions — rainstorms, snow storms and global warming — as a part of the #ForClimate challenge.
The challenge, which started on 16 September 2019 and will run through to 30 September 2019 in more than 100 countries, garnered 70 million views on the first day of its launch.
TikTok's #ForClimate challenge will be running alongside IFRC's #FacesOfClimateChange global initiative. The aim is to bring in the youth's perspective on the problem.
"TikTok's social platform is perfect for getting a serious message across in a way that's thrilling, inspiring, and energetic. We're looking forward to seeing young people bring their stories to a global audience," said Jemilah Mahmood, IFRC's Under Secretary General for Partnerships, in a statement.
The TikTok campaign also includes an interactive quiz where TikTok users can test their knowledge on the issue featuring questions like, "Should plastic bags be banned?" and "Will you buy used goods?"