Tim Cook: Here's How IBM Is Going To Help Us Sell A Lot More iPhones And iPads
Courtesy of Apple/Paul Sakuma
He started off by explaining why Apple hasn't made a strong push into the enterprise until now.
"The real answer is in the applications," Cook said. "There's not enough apps that have been written for very deep verticals, like what the airline pilot does, or what the bank teller does."
Cook started looking for ways to solve this problem, and came to the conclusion that it's best to partner with someone that has lots of experience in the enterprise.
"They (IBM) have deep knowledge of many different verticals. They have a huge sales force. So IBM brings significant enterprise knowledge to the table," Cook said.
IBM is currently in the process of designing "many different apps for many different verticals," including banking, pharmaceutical, and aerospace, Cook said. Apple, in return, would bring the products that enterprise want.
"We have what they need; they have what we need," Cook said. "To me, this is the perfect marriage."
The full segment of the interview will air Friday night on PBS.
- I got a $40K raise using this 30-second strategy. It made me realize loud work, not hard work, always wins.
- Qatar Airways' new CEO explains why it's sticking with the Airbus A380 as other airlines retire the costly superjumbo
- Prince Harry and Meghan found out about Kate Middleton's cancer diagnosis on TV like everyone else, report says
- Sustainable Event Planning
- Ambani, Adani collaborate: RIL picks 26% stake in Adani Power project
- As back-to-office avatars turn casual, comfy sneaker sales pick up pace
- Fresh photographs of Milky Way’s black hole Sgr A* reveal strong, twisted magnetic field similar to M87*
- 8 Lesser-known places to explore in Himachal Pradesh