Tony Robbins says if you can't answer a basic question about your business, you're 'failing miserably'
- Tony Robbins, a life coach, says it's crucial to know why customers should do business with you versus a competitor.
- Every company should fill a particular niche.
- If a business owner can't answer the question "Why should I do business with you versus anyone else?" Robbins said on an episode of his podcast, they're "failing miserably."
On an episode of the Tony Robbins podcast, Robbins helps the owner of a photography and video production company figure out how to expand her business.
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As Robbins puts it, "If you can't answer that question in a compelling way, you don't have an effective business. … You should be able to tell people what your business is, and at least in a room this size get 30, 40 50% of the people to be interested. If you're not doing that, you're failing miserably."Earlier in the episode, Robbins shares a somewhat unusual example of finding your niche, or doing what no one else does: a San Francisco Girl Scout who sells her cookies outside marijuana dispensaries.
"She understands her niche," Robbins says of the Girl Scout. "They [the dispensary customers] all know who she is; they all want to do business with her."Listen to full podcast »
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