5 things that can help Indian e-Commerce grow

India is the fastest growing e-commerce market in the Asia-Pacific. However, it accounts for less than 2% of the country’s total retail of $7 billion, and it is growing at more than 40% every year.

“There is a lot of hype due to the high growth and high expectation of the market, and many companies are fast expanding to grab market share and increase visibility. However, the fierce competition is pushing up costs while the average order value remains low. Players need to execute on the basics to ensure the growth is sustainable”, Mr. Gene Alvarez, Managing Vice President at Gartner says.

BI India identifies the top five things Indian e-commerce players should focus on to drive growth: