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Adidas is getting back on track after Yeezy woes
Adidas sees resurgence with Q3 revenue growth, overcoming Yeezy challenges and reviving retro style…
Maria Noyen
Rihanna's Fenty Beauty is about to release a $250 makeup kit in collab with one of Netflix's biggest animated hits
"Fenty Beauty x Arcane: The Legends Vault" is set to drop on November 2 and is priced at $250.
Aditi Bharade
Puma thinks its Palermo sneakers might be this year's Adidas Samba
The German footwear giant flagged rising demand for its Palermo shoes and said sales in the Americ…
George Glover
Nike and Adidas veterans are backing a $125M project seeking to revitalize the Portland sportswear industry
This proposed multimillion-dollar development campus in Portland, Oregon, could revitalize the city…
John Kell
It's a tough time in retail — and CEO heads keep rolling
Nike's John Donahoe is the latest CEO to get the chop amid a difficult environment for retail and c…
Mary Hanbury
Nike's new CEO can't rest on retro styles and must innovate to turn the company around, analyst says
With Nike's new incoming CEO Elliott Hill, Nike needs to re-focus on innovation and selling great s…
Lloyd Lee
The baseline price tag for looking cool for school is $1,000 for 9 hot items
Gen Z's back-to-school "it" list includes Adidas sneakers, a $24 tinted lip balm, and Airpods Max.
Aditi Bharade
Ye is accusing Adidas of selling 'fake' Yeezys that he didn't approve of and using contract clauses to 'rape' him as an artist
Ye also claimed that Adidas was suing him for $250 million and failed to pay him royalties or the s…
Matthew Loh
Nike stock plunges and takes rivals like Under Armour and Adidas with it
Nike's stock plunged after the company announced $2 billion in cuts and potential layoffs.
Gloria Dawson
Adidas says it plans to sell its remaining Yeezy sneakers – and it doesn't want to make a loss
Adidas says it plans to sell its remaining stocks of Kanye West's Yeezy sneakers worth nearly $300 …
Grace Dean
Kanye West's Yeezy reveals its first shoe since Adidas dropped him over his antisemitic remarks
Ye, formerly known as Kanye West, announced that a new sock-shoe called YZY POD is going on presale…
Jyoti Mann
The Adidas team working with Kanye West was given subscriptions to a meditation app and regularly had group-therapy-like sessions to deal with the stress
Kanye West was so difficult to deal with that it took a toll on the Adidas team working with him, t…
Alex Bitter,Grace Eliza Goodw…
Kanye West drew a swastika at a Yeezy meeting with Adidas and told a Jewish manager to kiss a photo of Hitler, report says
The New York Times reported that Ye also told a Jewish member of Adidas staff to kiss a photo of Hi…
Polly Thompson
Shaquille O'Neal says the stakes are high for Reebok as it eyes a return to basketball: 'If this doesn't work, everyone's leaving'
The former LA Lakers and Miami Heat star is leading the brand's return to the court alongside fello…
Polly Thompson
Beyoncé's time with Adidas is reportedly over
The Hollywood Reporter on Thursday, citing an unnamed source, said the music superstar and the spor…
Matthew Kish
Adidas is re-releasing a popular Yeezy from the past
The Yeezy Boost 350 "Pirate Black" was last released in 2016 during the peak of Adidas Yeezy hype. …
Danni Santana
Foot Locker reportedly refused to stock Yeezys for Adidas' relaunch of Kanye West's shoe brand over fears of a backlash
Adidas sold $437 million of Yeezys in its first batch since breaking up with Kanye West, but Foot L…
Pete Syme
Adidas says Kanye West 'mishandled' $75 million of funds that were supposed to be used for marketing the Yeezy collection
Kanye West previously told a podcast he spent millions of marketing funds on his Sunday Service, be…
Pete Syme
Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel
The largest target market for Adidas is adults aged between 20 and 29, a period when fitness is typ…
Danni Santana
Adidas wants to move on from the Kanye West scandal, but investors are angry and suing
In a new lawsuit, investors claimed Adidas "ignored serious issues" with regard to his "extreme beh…