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2 mins read

Adidas is getting back on track after Yeezy woes

Adidas sees resurgence with Q3 revenue growth, overcoming Yeezy challenges and reviving retro style…

Maria Noyen   


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3 mins read

Rihanna's Fenty Beauty is about to release a $250 makeup kit in collab with one of Netflix's biggest animated hits

"Fenty Beauty x Arcane: The Legends Vault" is set to drop on November 2 and is priced at $250.

Aditi Bharade   


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4 mins read

Puma thinks its Palermo sneakers might be this year's Adidas Samba

The German footwear giant flagged rising demand for its Palermo shoes and said sales in the Americ…

George Glover   


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6 mins read

Nike and Adidas veterans are backing a $125M project seeking to revitalize the Portland sportswear industry

This proposed multimillion-dollar development campus in Portland, Oregon, could revitalize the city…

John Kell   


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2 mins read

It's a tough time in retail — and CEO heads keep rolling

Nike's John Donahoe is the latest CEO to get the chop amid a difficult environment for retail and c…

Mary Hanbury   


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2 mins read

Nike's new CEO can't rest on retro styles and must innovate to turn the company around, analyst says

With Nike's new incoming CEO Elliott Hill, Nike needs to re-focus on innovation and selling great s…

Lloyd Lee   


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4 mins read

The baseline price tag for looking cool for school is $1,000 for 9 hot items

Gen Z's back-to-school "it" list includes Adidas sneakers, a $24 tinted lip balm, and Airpods Max.

Aditi Bharade   


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2 mins read

Ye is accusing Adidas of selling 'fake' Yeezys that he didn't approve of and using contract clauses to 'rape' him as an artist

Ye also claimed that Adidas was suing him for $250 million and failed to pay him royalties or the s…

Matthew Loh   


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2 mins read

Nike stock plunges and takes rivals like Under Armour and Adidas with it

Nike's stock plunged after the company announced $2 billion in cuts and potential layoffs.

Gloria Dawson   


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2 mins read

Adidas says it plans to sell its remaining Yeezy sneakers – and it doesn't want to make a loss

Adidas says it plans to sell its remaining stocks of Kanye West's Yeezy sneakers worth nearly $300 …

Grace Dean   


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1 min read

Kanye West's Yeezy reveals its first shoe since Adidas dropped him over his antisemitic remarks

Ye, formerly known as Kanye West, announced that a new sock-shoe called YZY POD is going on presale…

Jyoti Mann   


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2 mins read

The Adidas team working with Kanye West was given subscriptions to a meditation app and regularly had group-therapy-like sessions to deal with the stress

Kanye West was so difficult to deal with that it took a toll on the Adidas team working with him, t…

Alex Bitter,Grace Eliza Goodw…   


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2 mins read

Kanye West drew a swastika at a Yeezy meeting with Adidas and told a Jewish manager to kiss a photo of Hitler, report says

The New York Times reported that Ye also told a Jewish member of Adidas staff to kiss a photo of Hi…

Polly Thompson   


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2 mins read

Shaquille O'Neal says the stakes are high for Reebok as it eyes a return to basketball: 'If this doesn't work, everyone's leaving'

The former LA Lakers and Miami Heat star is leading the brand's return to the court alongside fello…

Polly Thompson   


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1 min read

Beyoncé's time with Adidas is reportedly over

The Hollywood Reporter on Thursday, citing an unnamed source, said the music superstar and the spor…

Matthew Kish   


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2 mins read

Adidas is re-releasing a popular Yeezy from the past

The Yeezy Boost 350 "Pirate Black" was last released in 2016 during the peak of Adidas Yeezy hype. …

Danni Santana   


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1 min read

Foot Locker reportedly refused to stock Yeezys for Adidas' relaunch of Kanye West's shoe brand over fears of a backlash

Adidas sold $437 million of Yeezys in its first batch since breaking up with Kanye West, but Foot L…

Pete Syme   


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1 min read

Adidas says Kanye West 'mishandled' $75 million of funds that were supposed to be used for marketing the Yeezy collection

Kanye West previously told a podcast he spent millions of marketing funds on his Sunday Service, be…

Pete Syme   


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2 mins read

Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel

The largest target market for Adidas is adults aged between 20 and 29, a period when fitness is typ…

Danni Santana   


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1 min read

Adidas wants to move on from the Kanye West scandal, but investors are angry and suing

In a new lawsuit, investors claimed Adidas "ignored serious issues" with regard to his "extreme beh…

Matthew Kish