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<ul><li>Amazon India is converting its biggest sellers into wholesale companies in to order to be compliant with India’s new e-commerce rules. </li><li>Cloudtail and Appario — two of Amazon’s largest vendors —- will sell to a battery of third-party ‘preferred’ vendors according to reports. </li><li>Some of the items that are sold by Cloudtail and Appario are currently unavailable on Amazon India as the company changes its affiliates’ business models.</li></ul>Some items might be unavailable on Amazon India right now but that will soon change as Amazon India is reportedly turning two of its largest vendors — Cloudtail and Appario — into wholesale companies. In order to be compliant with India’s new e-commerce rules — that bars e-commerce companies from selling products supplied by affiliate companies on their shopping sites — Amazon is going to start selling via vendors instead of selling directly to customers <a href="https://tech.economictimes.indiatimes.com/news/internet/amazon-plans-wholesale-makeover-to-become-ecommerce-fdi-compliant/67826264">according</a> to a report by ETtech. Retail to wholesale The e-commerce policy only dictates that e-commerce giants like Amazon India can’t sell products to customers if it the vendor supplying the product is a company in which Amazon has stake. While Cloudtail is a 49-51 joint venture between Amazon and Catamaran India, Appario is a 49-51 joint venture between the online e-commerce giant and the Patni Group. If Cloudtail and Appario were to become wholesale vendors instead, then they would only be supplying their products to third-party ‘prefered’ vendors through Amazon Business in India — Amazon’s Indian B2B marketplace. These third-party ‘preferred’ vendors would then sell those products on the Amazon India portal. Every wholesale vendor has the right to pick its preferred retailer for the products they are selling. Sources told ETtech that Amazon hasn’t completely set aside the idea to sell off its stake to order to comply with the new guidelines, but the wholesale route is a faster process, it will comply with the new forms and Amazon still continues to enjoy the value from the both the companies. The good news for consumers is that items supplied by Amazon will still be available on the site. Category managers at Amazon india are currently figuring out which vendors are ‘preferred’ sellers for each of the brand’s categories. The Amazon Echo smart speakers are still on sale, even though Appario is no longer the supplier. Other brands should be live in the marketplace soon once the business model has been realigned. The new guidelines were issues on December 26 after which, both e-commerce giants — Walmart and Amazon — teamed up to seek an extension of the February 1 deadline but with no success. Local e-commerce players are looking forward to the much anticipated relief from competing against deep discounts and traditional retailers are hoping to regain some market share. See also: <a href="https://www.businessinsider.in/the-indian-government-just-dealt-a-serious-surprise-to-amazon-and-flipkart-heres-what-that-means-for-online-shoppers/articleshow/67272151.cms">The Indian government just dealt a serious surprise to Amazon and Flipkart — Here’s what that means for online shoppers</a> <a href="https://www.businessinsider.in/amazon-walmart-owned-flipkart-set-back-by-new-e-commerce-rules-that-help-mukesh-ambanis-reliance-retail/articleshow/67751026.cms">Mukesh Ambani may be the surprise winner from India's new rules hurting Amazon and Walmart</a> <a href="https://www.businessinsider.in/indias-new-e-commerce-policy-has-rivals-flipkart-and-amazon-teaming-up-to-counter-the-new-directive-and-the-republic-day-sale-will-probably-be-their-last/articleshow/67366996.cms">India’s new e-commerce policy has rivals Flipkart and Amazon teaming up to counter the new directive — and the ‘Republic Day’ sale will probably be their last</a>

Amazon may have found a way around India’s new e-commerce rules

If you are happy buying your favourite products on <keyword id="2508995" type="UNKNOWN" weightage="20" keywordseo="Flipkart-and-Amazon">Flipkart and Amazon</keyword> – that’s the reason of headache for smaller ecommerce companies. In a written complaint to the <keyword id="97393" type="ORGANIZATION" weightage="20" keywordseo="Competition-Commission-of-India">Competition Commission of India</keyword>, a group on online sellers have alleged that <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>'s WS Retail and <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>'s <keyword id="2682122" type="UNKNOWN" weightage="20" keywordseo="Cloudtail">Cloudtail</keyword> are offering heavy discounts when selling private label products. This in turn is damaging their business. 
 
These vendors have alleged that WS Retail and Cloudtail offer phones, gadgets and appliances at ‘rock-bottom prices’. 
 The retailers of private labels AmazonBasics and Flipkart SmartBuy have been tendered special benefits that haven't been disclosed publicly, the All India Online Vendors' Association, a group of 2,000 sellers on various online platforms, contended in a letter to the <keyword id="47183" type="ORGANIZATION" weightage="20" keywordseo="CCI">CCI</keyword>. The letter dated March 2, 2017, was reviewed by <keyword id="77091" type="COMPANY" weightage="20" keywordseo="The-Economic-Times">The Economic Times</keyword>. 
 "Flipkart has always conducted its business with transparency, integrity and in full compliance of all applicable laws,” a company spokesperson told The <keyword id="6474066" type="COMPANY" weightage="20" keywordseo="economic-times">Economic Times</keyword>. "Our private label, Smart-Buy, has enjoyed rapid success primarily due to the superior quality of products. We've shared the success of the brand and empowered sellers by licensing it to them but only after they meet our rigorous quality checks. The popularity of SmartBuy and the increased business has led to tremendous gains for sellers.” 
 
When Indian start ups are complaining against predatory pricing of foreign players, it’s ironic to see, the same ecommerce company indulging in predatory pricing and destroying the ecommerce ecosystem of the country.

Smaller e-commerce companies angry with Amazon and Flipkart’s heavy
discounts

In the ongoing <keyword id="6387088" type="General" weightage="20" keywordseo="campus-placement" source="Orion">campus placement</keyword> season in the <keyword id="55119" type="General" weightage="20" keywordseo="Indian-Institute-of-Technology" source="Orion">Indian Institute of Technology</keyword> (<keyword id="108320" type="General" weightage="80" keywordseo="iit-kanpur" source="Orion">IIT Kanpur</keyword>), a total of 49 offers above ₹1 crore were received in the first eight days. "In the first eight days, the institute received 47 international offers. This is a big jump of 150 per cent over last year when 19 international offers were received. The highest packages so far are USD 274,250 for international and ₹1.2 crore for domestic," an official statement said. The top recruiters are Axtria, EXL, Graviton, Goldman Sachs, <keyword id="6653" type="General" weightage="20" keywordseo="icici-bank" source="Orion">ICICI Bank</keyword>, Intel, Microsoft, OLA, Rubrik, Samsung, Quadeye, Uber, Tiger Analytics, among others. "IIT Kanpur has witnessed excellent hiring trends across sectors this time. The numbers are very encouraging and much higher than the previous years. This growing trust the recruiters are bestowing upon the institute and its students is reflective of IIT Kanpur's resolution to thrive for excellence," the IIT-K spokesperson said. A total of 1,041 students have secured jobs through acceptance of 156 PPOs and 885 placement phase-1 offers while 287 companies have finished their recruitment process, it added. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/amazon-acquires-its-largest-seller-cloudtails-subsidiary/articleshow/88433863.cms">Amazon acquires its largest seller Cloudtail’s subsidiary</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/income-tax-department-raids-xiaomi-oppo-and-oneplus-offices-in-india/articleshow/88432807.cms">Income Tax Department raids Xiaomi, Oppo and OnePlus offices in India</a>

IIT Kanpur gets 49 offers above ₹1 crore

The Confederation of All India Traders (<keyword id="853920" type="General" weightage="80" keywordseo="cait" source="Orion">CAIT</keyword>) has complimented the <keyword id="12291507" type="General" weightage="50" keywordseo="competition-commission-of" source="Orion">Competition Commission of</keyword> India (CCI) for conducting raids on the offices of <keyword id="2682122" type="General" weightage="50" keywordseo="cloudtail" source="Orion">Cloudtail</keyword> and Apario, both sellers of <keyword id="18635" type="General" weightage="100" keywordseo="amazon" source="Orion">Amazon</keyword>. It is a much awaited welcome step of CCI which will surely vindicate the substance of various complaints made by the CAIT against Amazon and <keyword id="6354742" type="General" weightage="50" keywordseo="flipkart" source="Orion">Flipkart</keyword>, said CAIT Secretary General Praveen Khandelwal, while commenting upon the action of the CCI. Since past three years, the CAIT has been raising strong objections against alleged mal-practices of Amazon and Flipkart and filed complaints with CCI beside strongly fighting delaying tactics of Amazon and Flipkart in various courts as well. Khandelwal, in a statement said that role of Narayan Murthy should also be investigated while conducting raid. The situation demands that all the records in paper and computers of both the sellers pertaining to the complaints of should be confiscated so that these can not be tempered. "The seizure of records will amply substantiate the charges made by CAIT against Amazon and <keyword id="6094771" type="General" weightage="50" keywordseo="appario" source="Orion">Appario</keyword>. Beside, these two sellers, other top 20 sellers of Amazon in last five years, should also be properly scanned since Amazon is flouting all laws and FDI policy of the Government and trying to creating a monopolistic market in India since a long time and there is no transparency on Amazon e-commerce portal thereby causing huge damage to small retailers of the country and collateral damage to the consumers," said the statement. The trade body further said that predatory pricing, deep discounting, loss funding, exclusive sale of branded products in collusion with respective corporate companies, owing inventory are some of the fundamental issues raised by the CAIT."All these practices are explicitly prohibited under Press Note 2 of FDI policy of 2018," the statement added. Biggest hit verticals due to mal-practice of Amazon and Flipkart include Mobile, FMCG, Consumer Durables, clothing, Readymade Garments, Beauty care products, Watches, Gift items, and furnishing fabric, it said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/ola-may-be-rushing-into-electric-cars-when-scooters-continue-to-underperform/articleshow/91141264.cms"></a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/google-will-now-allow-users-to-remove-personal-information-from-their-search-results/articleshow/91142502.cms">Google will now allow users to remove personal information from their Search results</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/adani-enterprises-sets-up-a-wholly-owned-media-arm/articleshow/91128727.cms"></a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/space/news/skywatching-on-april-30-venus-and-jupiter-will-look-like-they-are-about-to-collide/articleshow/91145254.cms">Skywatching on April 30: Venus and Jupiter will look like they are about to collide</a>

CAIT lauds CCI's raid on Amazon sellers Cloudtail, Appario

<ul><li>Skechers buys 49% stake in Indian retail joint venture with Future Group.</li><li>Amazon had reportedly signed a term sheet last year for a proposed stake purchase in Kishore Biyani's venture.</li><li>Amazon and Future Group had put talks on hold as new e-commerce rules kicked in February 2019.</li></ul> Amazon was reportedly in talks to buy stake in one of India's leading retail chains, the Future Group. Tripped by the new e-commerce rules brought in by the Indian government, the two companies put those negotiations on hold. However, within a couple of weeks, Future Group's Kishore Biyani has found another keen buyer, the American footwear brand, Skechers. Biyani <a href="https://economictimes.indiatimes.com/industry/services/retail/skechers-buys-future-groups-49-in-joint-venture-for-independent-run/articleshow/67968514.cms" data-type="tilCustomLink" target="_blank">reportedly</a> sold his 49% stake in the existing joint venture to Skechers for a sum of ₹5.8 billion. Skechers now <a href="https://entrackr.com/2019/02/skechers-exit-future-group/?utm_campaign=fullarticle&amp;utm_medium=referral&amp;utm_source=inshorts" data-type="tilCustomLink" target="_blank">plans</a> to open 80-100 more stores, of which the company will directly own 20 stores. Amazon had <a href="https://entrackr.com/2018/11/amazon-acquire-9-5-stake-future-retail/" target="_blank">signed a term sheet </a> to buy anywhere between 10% and 15% stake in Future Group for up to $700 million in August 2018. In September last year, Amazon along with PE firm Samara Capital signed a deal to acquire food and grocery retail chain More. Less than a year before that, the Jeff Bezos-led firm had bought 5% stake in Shoppers Stop for $26.35 million. Physical retailers are the immediate benefactors India's new e-commerce rules. The new norms are expected to boost sales for brick-and-mortar stores by taking away the discounts available to consumers online. CRISIL has estimated that it could increase revenue for offline retailers by ₹100 billion to ₹120 billion by 2020. The promise of India's retail market is no secret to other companies either. “Few markets match the potential for growth like India does, which is why we entered the market initially, and recently decided to buy the minority stake in our joint venture,” said David Weinberg, chief operating officer of Skechers. For Amazon, the challenges in India are only rising. The company had to add new sellers and delist about 500,000 products from its sellers <keyword id="2682122" type="PERSON" weightage="20" keywordseo="Cloudtail">Cloudtail</keyword>, Appario and Shoppers Stop as the govt prohibited online marketplaces from selling products through companies in which they own stakes. As Amazon went back to the drawing board, Skechers swept away the deal. SEE ALSO: <ul class="breadcrumb clearfix"><li class="youhere"><a>Mukesh Ambani May Be The Surprise Winner From India's New Rules Hurting Amazon And Walmart</a></li></ul>

A US footwear brand has bagged a deal in India that Amazon wanted

<ul><li>Morgan Stanley has warned that Walmart may exit from Flipkart. </li><li>India’s new e-commerce rule brought in tighter FDI guidelines in order to boost Indian marketplaces. </li><li>Under new rules, Flipkart will have to do away with 25% of its products on the platform.</li></ul>Walmart’s biggest ever deal in history could soon be a thing of the past. Walmart’s acquisition of Indian unicorn Flipkart for $16 billion was one of the world’s biggest e-commerce deals. It now stands in jeopardy as the retail giant could make an exit from Flipkart in the wake of India’s <keyword id="7170085" type="UNKNOWN" weightage="20" keywordseo="new-e-commerce-rules">new e-commerce rules</keyword>, according to a report by <a href="https://economictimes.indiatimes.com/industry/services/retail/morgan-stanley-warns-walmart-may-exit-flipkart-post-new-fdi-rules/articleshow/67843595.cms">Morgan Stanley</a>, which said an exit by Walmart is not out of the question with the Indian e-commerce market becoming “more complicated.” “Despite the recent changes in regulations, we remain optimistic abo the ecommerce opportunity in India given the size of the market, the low penetration of ecommerce in the retail channel and the pace at which it is growing. As Walmart scales in India, the company will continue to partner to create sustained economic growth across agriculture, food and retail. Future investments will support national initiatives and will bring sustainable benefits to the country,” a Walmart spokesperson told <a href="https://economictimes.indiatimes.com/industry/services/retail/morgan-stanley-warns-walmart-may-exit-flipkart-post-new-fdi-rules/articleshow/67843595.cms">ET.</a> India’s new e-commerce rules have introduced tighter guidelines that govern Indian e-commerce companies. With the new rules, global players like Amazon or the Walmart-Flipkart entity, are barred from selling products from vendors they have own a stake in. According to the Morgan Stanley report, Flipkart will have to do away with 25% of its products on the platform. The new rules have mounted tremendous pressure on both Amazon and Flipkart, which together command over <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-india-reportedly-closing-in-on-flipkart/articleshow/63407725.cms">60%</a> of the market share in Indian e-commerce. According to a report in <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-flipkart-sales-fall-a-third-as-fdi-norms-kick-in/articleshow/67826139.cms">ET</a>, Amazon and Flipkart saw a third of their sales volume disappear in just three days, after the new rules came in. Last week, Amazon <a href="https://www.businessinsider.in/amazon-india-finds-way-around-new-e-commerce-rules-for-cloudtail-and-appario/articleshow/67831376.cms">reportedly</a> already began removing several items from its website sold via its vendor Cloudtail including products under the brand name “Amazon Basics”. Walmart which has <a href="http://fortune.com/2018/02/20/walmart-ecommerce-3/">failed</a> to make an impact on e-retail globally, had placed its bets on Flipkart to start off its digital wing. Flipkart being one of the biggest e-commerce platforms of India, put Walmart in direct competition with Amazon. However, with the change in scenario it is possible that Walmart might not want to incur a <a href="https://www.bloombergquint.com/technology/walmart-expects-flipkart-to-suffer-rs-5300-crore-loss-this-year#gs.JsJmhTUD">loss</a> in India. See Also: <a href="https://www.businessinsider.in/amazon-india-finds-way-around-new-e-commerce-rules-for-cloudtail-and-appario/articleshow/67831376.cms">Amazon may have found a way around India’s new e-commerce rules</a> <a href="https://www.businessinsider.in/amazon-and-walmart-which-owns-flipkart-stocks-on-sale-as-indias-new-e-commerce-policy-kicks-in/articleshow/67807890.cms">The sale on Amazon and Walmart stocks in US may worsen as new India's e-commerce rules kick in</a> <a href="https://www.businessinsider.in/amazon-walmart-owned-flipkart-set-back-by-new-e-commerce-rules-that-help-mukesh-ambanis-reliance-retail/articleshow/67751026.cms">Mukesh Ambani may be the surprise winner from India's new rules hurting Amazon and Walmart</a>

Walmart could exit from Flipkart because of India’s new FDI rules: Report

In a bid to empower creative souls in remote work-learning times, PC and printer major <keyword id="6367983" type="ORGANIZATION" weightage="20" keywordseo="hp">HP</keyword> on Tuesday brought the new ENVY notebook portfolio with two devices to India, that start from ₹104,999. The ENVY 14 and ENVY 15 notebooks are aimed at creative professionals and multi-tasters in the country, offering a seamless experience as they shift between different modes of creative output. While HP ENVY 14 is available in Natural Silver colour at a starting price of ₹104,999, the HP ENVY 15 (Natural Silver colour) is available from ₹154,999. The HP ENVY Portfolio is expected to be upgradeable to Windows 11 later this year. "HP's new ENVY portfolio allows creators to express themselves and the launch of an exclusive network 'HP Creators' Garage' offers them a unique opportunity to showcase their talent, collaborate and learn new skills from the leading creators of India," said Ketan Patel, Managing Director, <keyword id="116748" type="CITY" weightage="20" keywordseo="HP-India">HP India</keyword> market. "HP Creators' Garage" provide budding creators with a springboard to learn from experts across India, collaborate and share their skills with other creators. The learning community will contain more than 200 pieces of content to help creators upskill, host forums to share thoughts and ideas with other creators as well as organise regular events and challenges for creators to collaborate on, the company said. "HP is delivering breakthrough experiences with the ENVY 14 -- with smart, high-performing features that bring new freedom to creation and expression," said Vickram Bedi, Senior Director, (<keyword id="7079041" type="UNKNOWN" weightage="20" keywordseo="personal-systems">Personal Systems</keyword>), HP India market. The HP ENVY 14 is built with an immersive 14-inch display, offering 11 per cent greater viewing area than a traditional 16:9 laptop. HP ENVY 14 is powered with 11th Gen Intel Core processors and <keyword id="11640819" type="UNKNOWN" weightage="20" keywordseo="nvidia-geforce-gtx-1650">NVIDIA GeForce GTX 1650</keyword> Ti Max-Q design graphics and houses an IR thermal sensor, thin-blade fans and heat pipes to keep the PC cool throughout the day. The HP ENVY 14 is equipped with optimum power upto 16.5 hours of battery life, built with HP dual speakers and audio by Bang &amp; Olufsen. It offers up to 3 external displays, and transfer huge files in a snap with Thunderbolt 4 with <keyword id="11829200" type="UNKNOWN" weightage="20" keywordseo="usbc">USBC</keyword>, offering up to 4x the throughput with a 40Gbps signaling rate. HP ENVY 14 is optimised with creative software including Adobe Photoshop, Adobe Premiere Pro, Adobe Lightroom, and more. The HP ENVY 15 has a 15.6-inch display and is built with 11th Gen Intel Core processors and <keyword id="10621550" type="UNKNOWN" weightage="20" keywordseo="NVIDIA-GeForce-RTX-3060">NVIDIA GeForce RTX 3060</keyword> (MQ). It also offers gaming-class thermals to power through intensive workloads. The HP ENVY Portfolio is equipped with optimum power up to 16.5 hours of battery life and is optimized with creative software programmes and tools. Consumers can also avail an exchange offer up to Rs 15,000 by exchanging with any other HP laptop, the company said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/pubg-maker-kraftons-shares-tumble-20-after-listing-debut/articleshow/85201908.cms">PUBG maker Krafton’s shares tumble 20% after listing debut, analysts blame ‘expensive valuation’</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/amazon-and-its-top-seller-cloudtail-to-end-ties-amid-allegations-of-giving-preferential-treatment/articleshow/85201364.cms">Amazon and its top seller Cloudtail to end ties amid allegations of giving preferential treatment</a>

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Amazon may have found a way around India’s new e-commerce rules

Prabhjote Gill

Smaller e-commerce companies angry with Amazon and Flipkart’s heavy discounts

BI India Bureau

IIT Kanpur gets 49 offers above ₹1 crore

IANS

CAIT lauds CCI's raid on Amazon sellers Cloudtail, Appario

IANS

A US footwear brand has bagged a deal in India that Amazon wanted

Sriram Iyer

Walmart could exit from Flipkart because of India’s new FDI rules: Report

Sanchita Dash

HP launches new ENVY notebook portfolio in India starting from ₹104,999

IANS

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