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<ul><li>While the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> outbreak has led to productions of films and daily soaps being stopped across the country, TV viewership is going up due to people staying at home.</li><li>However, the GECs re now faced with the challenge of coming up with fresh content for its viewers.</li><li>In such a scenario, how are these channels planning to tackle the situation?</li></ul>It’s been close to 2 weeks since India’s film and television bodies decided to suspend shootings from to avoid the spread of the novel Coronavirus. The Indian Film &amp; Television Directors' Association (IFTDA), Producers Guild of India and Federation of Western Indian Cine Employees (FWICE) had decided on March 17 to put production and shooting on hold till March 31. As the PM announced his 21-day complete lockdown, production will not start before April 14. The biggest impact of this will be on GEC channels that usually work with a content bank of about two weeks. However, with the lockdown, these channels will soon run out of fresh content to air. Considering most people are stuck at home, OTT and TV viewership saw a spike, according to Broadcast Audience Research Council (BARC) India data. The total TV consumption saw a spike of 8% across India in the week ended March 20 (<keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">Covid-19</keyword> Week 1), while the total time spent per user on smartphones went increased by 6.2% to 25 hours a week. Moreover, the consumption growth in the Hindi speaking markets (HSM) was at around 10% in comparison to the South region that grew by 5%. The HSM region saw an increase in terms of both reach and time spent. While this opens up possibilities for advertisers to catch more eyeballs, GECs are now faced with the problem of running out of content. In such a scenario, what is the strategy they are employing to ensure that they do not lose their audience who can only stay engaged if they are offered something new to watch? Ensuring all-round entertainment for consumers While production has come to a complete halt, all the channels believe that the show mustn’t stop and are strategizing at how to make the best use of the content at their disposal currently. Speaking about how it is working around the current situation, <keyword id="3387826" type="PERSON" weightage="20" keywordseo="Prathyusha-Agarwal">Prathyusha Agarwal</keyword>, Chief Consumer Officer, <keyword id="174248" type="DOMAIN" weightage="20" keywordseo="Zee-Entertainment-Enterprises-Ltd">Zee Entertainment Enterprises Ltd</keyword> said, “Taking into consideration the explosion in TV consumption and the changing composition of audiences, there is a need to customize programming for this emerging trend. At ZEE, we have geared up to serve these emerging trends with content for everyone in the family. For instance, starting March 25, Zee TV introduced an exclusive band ‘PyaarVyaar Originals’ with three new finite series including Sakshi Tanwar and Ram Kapoor starrer ‘Karle Tu Bhi Mohabbat’, Sharman Joshi Starrer ‘Baarish’ and Ronit Roy Starrer ‘Kehne Ko Humsafar Hain’ for the first time on television between 9 pm and 11 pm every week night. Longer binge-worthy episodes of our popular fiction shows have also been lined up across most channels to provide an immersive experience to our viewers who are staying much longer in front of the television. &amp;tv has also lined up curated specials of their comedy hits along with inspirational and devotional content to bring in positivity into our viewers’ living rooms.” For <keyword id="1570722" type="PERSON" weightage="20" keywordseo="Manisha-Sharma">Manisha Sharma</keyword>, Chief Content Officer, Hindi Mass Entertainment, <keyword id="187712" type="COMPANY" weightage="20" keywordseo="Viacom18">Viacom18</keyword>, the need of the hour is for the channels to take care of every family’s all-round entertainment needs. Speaking about what their roadmap in terms of content is, Sharma said, “At a time like this, we want to give our viewers the best of the content mix which will keep them smiling and comforted and hopefully let this time go by smiling and watching with their families in the confines of their homes. We have an eclectic mix of current and popular erstwhile shows that will take care of all their entertainment needs ranging from comedy, drama, slice of life, and reality shows. We have dedicated blocks for comedy, drama, and romance to give the viewers the best of the best content. A healthy dose of comedy between 5-6 pm with reruns of Belan Wali Bahu, popular show Dil Se Dil Tak starring Sidharth Shukla and Rashami Desai will be back at 6pm. We will continue to air fresh episodes of Vidya, Choti Sarrdaarni, Shakti…Astitva Ke Ehsaas Kii, Barrister Babu, Shubharambh and Naati Pinky Ki Lambi Love Story at their respective timeslots.” Riding on the nostalgia wave Doordarshan played a masterstroke with the announcement of the re-launch of yesteryear classics including Ramayan, Mahabharat and Byomkesh Bakshi. A lot of people have been talking on various social media platforms about what are the shows they would want channels to bring back. And a lot of the channels are listening to what the audience wants. Zee is bringing back some of its old, popular shows from its library across its channels, like ‘Kasamh Se’ on Zee TV and ‘Sambhaji’ on Zee Marathi and ‘Goyenda Ginni’ on Zee Bangla amongst others. Similarly, Viacom18 will be bringing back its show Dil Se Dil Tak and Bigg Boss 13. Speaking about what viewers can expect from its stable, <keyword id="8986388" type="UNKNOWN" weightage="20" keywordseo="arpit-machhar">Arpit Machhar</keyword>, Head of Marketing, <keyword id="8986387" type="UNKNOWN" weightage="20" keywordseo="enterr10-television-network">Enterr10 Television Network</keyword> (<keyword id="7514645" type="UNKNOWN" weightage="20" keywordseo="Dangal-TV">Dangal TV</keyword>) said, “We go through a lot of historical data before acquiring the license of any show. Dangal TV ratings, undoubtedly, have also been helpful in successfully monetising already aired shows. In the past, shows like Bandini, Chandragupt Maurya, Bhagwaan Shree Krishna have done exceptionally well. Ramayana, too has a very strong connect with viewers across India beyond the Hindi speaking markets. Mythological and historical shows along with some well-produced thrillers and family dramas make it an interesting package for viewers. We are in tune with this, considering Dangal TV too has been airing Ramayana as well as similar mythological shows like Devi Adi Parashakti, Mahima Shani Dev Ki for a while now. Devi Adi Parashakti and Mahima Shani Dev Ki are among the top 2 shows across Hindi GEC, HSM(U+R) as per latest data by BARC India for Week 11. We are aware that such content always has an audience and therefore we will continue to keep our viewers engaged with such shows.” Covid-19’s business impact While many sectors like events and out-of-home have been badly hit due to the lockdown, broadcasters are hopeful that they will be impacted less. Considering viewership is on the rise too, it presents an opportunity for both broadcasters and advertisers to make something out of an adverse situation. Dangal TV has seen a spike in its viewership, like most other GECs and is not focusing on new ideas. “Despite the COVID-19 challenge, Dangal TV is experiencing a spike in the average time spent.We are witnessing the early signs of a consumption uptick with an increase in the viewership. At Enterr10 Television Network, we are strongly connected and engaged with our viewers. Our numbers have been ahead of us. We are readily willing at focusing on exploring new ideas, IPs, etc. We haven’t stepped back in terms of exploring what more is possible, even during this period. Even in this unprecedented situation, we will continue to invest in good library, innovative programming and in distribution that will further aid in consolidating our position in both rural and urban markets. While there is huge competition amongst TV channels, our first priority is to consolidate, maintain and further strengthen our leadership position on television.” Pointing towards the fact that a lot of advertising on TV comes from FMCG that have been relatively less impacted, Sharma shared her optimism about the future. “The lockdown has hit the manufacturing, supply chain and consumption of all brands and that will invariably have an effect on ad spends. However, TV and digital will have a marginal impact as compared to other mediums like print, outdoors and radio as TV viewership is expected to see an upswing due to the forced lockdown. Secondly, a large amount of advertising revenue for a GEC comes from FMCG brands that are relatively less impacted in the current situation. Also, since it is an industry phenomenon, all GEC channels will witness a drop in ad spends,” explained Sharma. Added Agarwal, “Over the next 3 weeks, we expect content consumption on TV to go up as people look to keep themselves entertained. Given the temporary nature of the lockdown, it would be imprudent to quote any implication as of now, but we are sure that TV has become an essential service providing the much needed companionship to families in the current times.”

With limited fresh content at their disposal, here's how GECs are tackling the lockdown

<ul><li>DD channels received the highest viewership across genres with 1.9 billion impressions in week 4th and 10th April. </li><li>In fact, <keyword id="6373819" type="PERSON" weightage="20" keywordseo="ramayan">Ramayan</keyword> received 3.5 times more views than yet another mythological epic - Mahabharata. </li><li>The top 5 Hindi news channels — Aaj Tak, ABP News, India TV, Republic Bharat and Zee news — together received 1.4 bn impressions for the week 4th to 10th April. </li></ul>Indians are not just binge-watching web series but are shifting to old-style TV which grew by 32% the week after April 4. According to CARE Ratings report, TV viewership in India grew to 20.4 billion impressions — total exposure to channels — within a week. Unlike other times, it is not driven by sports as India’s biggest cricketing event, IPL was cancelled. In fact, the top five sports channels received a cumulative 238 million viewers during the same time, as per a CARE Ratings report. “Sports channels are at a sure loss of viewership as well as advertisement income, as most sports events scheduled during this time of the year have either been postponed or cancelled. Other categories such as news, general entertainment channels, movies gained viewership,” the report said. In India, about 298 million households have a TV connection — that’s 66% of the total population. And, there are more than 800 channels that people can browse through. The return of the Golden Era As the COVID-19 pandemic is keeping people locked down in their homes, Doordarshan brought back its Golden Era shows back on TV — Shaktimaan, Mahabharat, and Byomkesh Bakshi. In fact, DD channels received the highest viewership across genre with 1.9 billion impressions in week 4th and 10th April, said the CARE Ratings report. The re-telecast of three-decades-old mythological series Ramayan made DD national the most-watched channel. Its viewership grew 22% within a week (April 4-10). “This TV channel’s popularity can be largely attributed to the telecast of the super hit show ‘Ramayan’, which was initially telecasted on TV in the year 1987. In the week 4th to 10th April, viewership of DD national grew sharply by 22%,” said the report. In fact, Ramayan received 3.5 times more views than yet another mythological epic - Mahabharata. Among the top Hindi entertainment channels were DD national, Dangal, Sony SAB, Big Magic and Zee Cinema. Ramayan and Mahabharat continue to grab the highest number of viewers in India. Other shows which became popular during this week were ‘Pyaar ki Luka Chhupi’, ‘Mahima Shanidev ki’ and ‘Baba Aiso Var Dhundo’. Hindi and Marathi news channels receive highest viewers While people pass time with classics from the 80s, they are also keeping themselves up to date with current affairs. The top 5 Hindi news channels — Aaj Tak, ABP News, India TV, Republic Bharat and Zee news — together received 1.4 billion impressions for the week 4th to 10th April. “Marathi news category was leading with 552 million impressions, followed by Kannada (484 million impressions), Telugu (417 million impressions), Tamil (387 million impressions), Bangla (286 million impressions), Malayalam (249 million impressions), Oriya (159 million impressions) and Assamese (121 million impressions),” said the report. See also: <a href="https://www.businessinsider.in/india/news/mukesh-ambanis-reliance-industries-loses-30000-crore-in-the-first-few-minutes-of-trading/articleshow/75263790.cms">Mukesh Ambani’s RIL loses ₹30,000 crore in the first few minutes of trading</a>

Ramayan trumps Mahabharata in TV viewership as Indians crowd to DD National

The controversial reality show '<keyword id="26022" type="General" weightage="100" keywordseo="bigg-boss" source="Orion">Bigg Boss</keyword> 15' hosted by <keyword id="6354583" type="General" weightage="80" keywordseo="salman-khan" source="Orion">Salman Khan</keyword> is going to start from October 2. Recently the launch of the show took place at Pench resort, Nagpur. Ex-Bigg Boss contestants <keyword id="4270571" type="General" weightage="50" keywordseo="devoleena" source="Orion">Devoleena</keyword> Bhattacharjee and Arti Singh hosted the launch. Television actress and model Donal Bisht, ex-Bigg Boss contestant Asim Riaz's brother <keyword id="8365929" type="General" weightage="20" keywordseo="umar-riaz" source="Orion">Umar Riaz</keyword> are the confirmed contestants and <keyword id="2807" type="General" weightage="20" keywordseo="shamita-shetty" source="Orion">Shamita Shetty</keyword> and Nishant Bhat from 'Bigg Boss OTT' house will also be locked in 'BB15' house. Salman Khan joined the press conference via video conferencing. Both Devoleena and Arti divided themselves among two teams and became the captain of each. There were certain tasks that they needed to perform to survive in the jungle. The tasks were performed to give the experience of the tagline of 'Bigg Boss 15' that is 'Sankat in Jungle, Phailaayega Dangal Pe Dangal'. The two divided teams performed tasks like making tea to construct a roof and other interesting tasks like surviving in rain. In fact, Arti was also seen hanging mid-air as she performed one of the survival tasks. There was also a traditional dance performance by a group of dancers and both Devoleena and Arti can be seen dancing on the tunes. Then there is a colourful decorated tree called 'Vishwasuntree' which can also be seen in the jungle. It was also shown in the promos of 'Bigg Boss 15' and voiceover for which was done by Rekha. The promos also showed Salman Khan in conversation with the tree. 'Bigg Boss 15' will start from October 2 on COLORS. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/this-hcl-career-program-can-help-engineering-freshers-to-get-a-job-with-a-minimum-package-of-2-75-lakh/articleshow/86474888.cms">This HCL career program can help engineering freshers to get a job with a minimum package of ₹2.75 lakh</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/bharat-bandh-called-by-dmk-on-september-27-to-protect-the-rights-of-the-farming-community/articleshow/86474697.cms">Bharat Bandh called by DMK on September 27 to 'protect the rights of the farming community'</a>

Shamita, Nishant, Donal, Umar set to enter 'Bigg Boss 15' house

<ul><li><keyword id="1277350" type="General" weightage="20" keywordseo="shikha-kapur" source="Orion">Shikha Kapur</keyword>, <keyword id="233684" type="General" weightage="20" keywordseo="amit-chandrra" source="Orion">Amit Chandrra</keyword> and <keyword id="4756616" type="General" weightage="20" keywordseo="prabhat-choudhary" source="Orion">Prabhat Choudhary</keyword> have come together to launch ‘<keyword id="167367" type="General" weightage="100" keywordseo="andaz" source="Orion">Andaz</keyword>’, a fully integrated marketing solutions company.</li><li>The three bring their collective expertise of 500 plus films to offer <keyword id="987108" type="General" weightage="20" keywordseo="content-marketing" source="Orion">content marketing</keyword> solutions.</li><li>Andaz will bring the best talent forward to conceive and implement innovative marketing solutions that challenge conventional models, focus on re-imagining campaigns, and enable deeper conversations with audiences.</li></ul>Shikha Kapur, a specialist in media and consumer strategy and former CMO <keyword id="106474" type="General" weightage="20" keywordseo="fox-star-studios" source="Orion">Fox Star Studios</keyword>, UTV Disney and former COO ErosSTX, Amit Chandrra, recipient of two Cannes Lion Awards and Managing Director, <keyword id="12977098" type="General" weightage="20" keywordseo="trigger-happy-entertainment-network" source="Orion">Trigger Happy Entertainment Network</keyword>, and Prabhat Choudhary, one of the most influential strategists in Indian entertainment, Founder of Spice PR and Entropy Digital today announced ‘Andaz’, a fully integrated marketing solutions company. With this development an unprecedented amount of entertainment marketing experience comes together as the three power players, who’ve held important positions in their respective fields of proficiency, now bring their collective expertise of 500 plus films to offer content marketing solutions. Between the 3 of them, they have collectively worked on 4 out of the 5 top grossing films of all time including Baahubali, Dangal &amp; Sanju. Andaz will bring the best talent forward to conceive and implement innovative marketing solutions that challenge conventional models, focus on re-imagining campaigns, and enable deeper conversations with audiences. The founders are uniquely positioned to offer differentiated marketing narratives that will reach multiple audience segments encompassing heartland audiences, Gen Z &amp; women. The company will harness the power of digital and create campaigns powered by vital audience insights and data to deliver measurable marketing. Shikha Kapur was part of the leadership team that built the first corporate studio brand in India with UTV-Disney; she was also instrumental in repositioning Fox Star Studios as a leader in marketing &amp; innovations. Amit Chandrra of Trigger Happy Entertainment has delivered successful campaigns for feature films, television broadcasters and OTT platforms. Touted as the industry’s go-to man in times of crisis, Prabhat Choudhary is the key orchestrator of content marketing across platforms. As Founder of Spice PR and Entropy Digital, he is a revered strategic expert for the Hindi and South film industry enabling ‘show business’ stakeholders stay ahead of the curve. This collaboration intends to foster a more substantial relationship with audiences through compelling campaigns that will consistently pursue disruption in thinking and implementation. Shikha Kapur said, “We are at the threshold of a transformational shift in content consumption and audiences. With Andaz, we want to embrace this evolution and create marketing that echoes change, creativity, and curiosity. Andaz will challenge the conventional marketing playbook and endeavor to give content a unique voice through campaigns that resonate in this landscape of accelerating change.” Amit Chandrra shared, “Disruption is critical for any business. It is imperative to challenge status quo consistently. We hope the disruption this collaboration achieves, creates the much needed revitalization we all seek, to grow our industry.” Said Prabhat Choudhary, “The story of Andaz is about harnessing collective strengths of respective specialists. We three would be uniquely positioned to bring in a “change” and value in the marketing process when operating together. Reaching out to different audience segments whether it’s women or tier 3/4 audiences and unprecedented use of digital campaigns would be a priority at Andaz.”

Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch integrated marketing solutions company Andaz

<ul><li>Bachchan, who recovered from COVID-19 earlier this month, visited a set for the first time since the coronavirus-induced lockdown in March forced shut film and TV shoots. </li><li>The 77-year-old actor on his blog shared his experience of shooting with a minimal crew, all wearing Personal Protective Equipment (PPE) kits. </li></ul>Megastar <keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> on Sunday said he has started filming the twelfth season of the popular game show "<keyword id="17940" type="ENTERTAINMENT" weightage="20" keywordseo="Kaun-Banega-Crorepati">Kaun Banega Crorepati</keyword>" (KBC) with proper protection amid the coronavirus pandemic. Bachchan, who recovered from COVID-19 earlier this month, visited a set for the first time since the coronavirus-induced lockdown in March forced shut film and TV shoots. <div type="INSTAGRAMURL" thumbUrl="https://instagram.fjdh1-1.fna.fbcdn.net/v/t51.2885-15/sh0.08/e35/s640x640/118294704_1864406337033729_7282620478998618269_n.jpg?_nc_ht=instagram.fjdh1-1.fna.fbcdn.net&amp;_nc_cat=1&amp;_nc_ohc=RVPl3KF2e2MAX-5LIym&amp;oh=0fabe72438735571f1dc01ecc2b3dbac&amp;oe=5F6CC400" caption=".. it’s back to work .. in a sea of blue PPE .. KBC 12 .. started 2000 .. today year 2020 .. 20 years ! Amaze .. that’s a lifetime !!" user="amitabhbachchan" cmsId="1598247624019"><url><![CDATA[https://www.instagram.com/p/CEPhKaxB9w7/?utm_source=ig_web_copy_link]]></url><permalink><![CDATA[https://www.instagram.com/p/CEPhKaxB9w7/?utm_source=ig_embed&amp;utm_campaign=loading]]></permalink><payload><![CDATA[]]></payload></div> The 77-year-old actor on his blog shared his experience of shooting with a minimal crew, all wearing Personal Protective Equipment (PPE) kits. "It has begun. The chair, the atmosphere... KBC 12. Started year 2000, today year 2020. Unimaginable that the years have passed, that the show has lasted, that the nerves are back. It's a sea of limited blue on set. "Quiet, conscious, each delegated work routine, precautions, systems, distanced masks, sanitised and the apprehensions of not just what shall happen to the show... but what shall the World look like after this dread COVID-19," Bachchan wrote. The veteran actor observed a "loss of camaraderie" on set as no one spoke to each other, unless it was work related. "It's like a laboratory where some rather deep scientific experiments abound. This was never expected, never the time to see such visuals, but there it is. "Recognised faces now unrecognisable and the doubts whether we are in the right place, with the right people but we muster up the fears and be on. There is great consideration and care being extended. All precautions carefully worked out and followed." The "Gulabo Sitabo" star said precautions had been taken earlier too "in times of distress" but this was "severe." "It's personal. This time they know its fatality, God forbid, and that lingers. The lightheartedness has sealed itself, isolated, do the do and leave." The actor shared pictures of himself from the shoot, where he was seen in two outfits- a three-piece and a bandhgala suit. Also seen in a picture was "Dangal" director Nitesh Tiwari, who previously remotely directed Bachchan in a KBC video in May. Post his shoot, the actor said, he visited the gym but did nothing "heavy or serious." Bachchan also shared with fans an advice given to him by his doctors. "The breathing insistent from the Hospital, keep at it, move the lungs, keep them healthy, hold the breath for 45 seconds minimum, border line...". "KBC" announced in May that it's set to make its selection process completely digital amid the pandemic. SEE ALSO: <a href="https://www.businessinsider.in/india/news/how-to-check-name-in-pm-samman-nidhi-yojana-installment-and-helpline-numbers/articleshow/77537856.cms">PM Kisan Samman Nidhi Yojana’s installment — how to check in 5 easy steps</a> <a href="https://www.businessinsider.in/stock-market/news/india-brazil-and-south-africa-will-face-the-harshest-economic-impact-from-the-coronavirus-in-major-nations-as-theyre-corrupt-and-badly-run-a-report-says/articleshow/77692593.cms">India, Brazil, and South Africa will face the 'harshest' economic impact from the coronavirus in major nations as they're corrupt and badly run, a report says</a> <a href="https://www.businessinsider.in/india/news/nithyanada-promises-gold-dollar-bills-new-reserve-bank-on-ganesh-chaturthi/articleshow/77686328.cms">Dollar bills made of gold, grains as currency⁠, and a new reserve bank— Indian godman Nithyananda’s promises for believers of Kailaasa</a>

Amitabh Bachchan begins shooting for 'Kaun Banega Crorepati' with precautions

Mumbai, May 7 () Filmmaker Nitesh Tiwari believes the post-coronavirus phase will bring a lot of changes in the way movies are shot in Bollyowood.The "Dangal" director said the concept of social distancing, which people are currently practising religiously to safeguard themselves from the COVID-19, will continue in the society even after the end of the lockdown in the country."Certain things should change like you don't need to often physically meet, like we do a lot of time. Like, if I'm writing with my writer, (then) I don't need to meet them on a daily basis, I can meet them once a week and the remaining days we can do video calls and discuss."It is the same with a lot of meetings, which can happen over video calls. Conversations don't require more technical stuff," Tiwari told .The filmmaker added that there might be some behavioural changes which will happen organically."If I am doing pre-production of my film, so that time I will prefer to have a physical interaction than doing it over video call. And if I'm scheduling or doing something with my actors, this is something that can happen over video calls."So those behavioural changes will seep in. As far as filmmaking is concerned, I will like to go back to the old days," he said.Tiwari recently directed the registration promos for upcoming season of megastar Amitabh Bachchan's show "Kaun Banega Crorepati".He said directing an actor virtually is not fun as he likes to be physically present on the set and do the job."I would like to be physically there and shoot. Collaborating with people sitting on your phone is something that is limiting and also not having the best technical support to make a film itself might be very limiting. I don't think any director would want to shoot it this way," Tiwari said."Creatively it will get restrictive if we think this is going to be the norm, I don't think this is going to be the new norm. This is temporary and we are finding the best solution out of this temporary situation that we are in," he added.The new season of the popular game show will have its selection process digital amid the coronavirus pandemic.For the season's registration promo, Bachchan shot the video from his home, remotely directed by Tiwari.The theme for this year's KBC registration campaign is 'Har cheez ko break lag sakta hai…Sapno ko nahi'.Tiwari said the campaign highlights the current scenario about how temporary breaks can be applied to many things in life but dreams will always find a way to flourish."When we work on the campaign, we tap into the mindset of the country at that particular point of time. While we were working on this campaign, we knew we will have to create it under the current situation that we are in."When you tap into your life, you realise that you have started finding ways of getting back to how to continue working so that life doesn't stop. As a writer we have started writing through video conferences. The basic ambition is to find a way out of the situation."Sony Entertainment Television announced that registrations will commence for the latest season from May 9 till May 22, where Bachchan will ask one new question every night on Sony TV, which can be answered either through SMS or through Sony LIV. KKP BKBK

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