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IPL 2020 - IPL total money spent on auction by all teams from 2013 to 2019
The 2020 IPL season is on with the auction scheduled to happen on December 19, 2019 and here we …
IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
Mastercard’s approach this year will be to associate with ‘Priceless moments’ during the tournament
Sachin Tendulkar is now Paytm First Games’ brand ambassador – with a ₹300 crore marketing spend, the app aims to garner 100 million users during IPL
Paytm’s gaming arm Paytm First Games has announced its brand ambassador – the ‘God of cricket’ Sach…
TV viewership in India grew by 9% in 2020: BARC
Top 10 advertising sectors contributed 80% to total Ad Volumes in 2020
Here’s what you need to know about ‘legalised’ cricket betting
It was a few days before the ongoing India-Australia series that bookies (a slang for bookmakers wh…
IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season
Tata Motors is looking at multiple engagement opportunities with the audience and players across me…
IKEA’s push to reach 100 million customers in India will see the Swedish retail giant bet on online and smaller stores
With just one large store in Hyderabad and the second one in Mumbai under construction, IKEA has…
IPL auction 2020 - what all the big players are going in the auction
1. Jason Roy (England) A number of experts deem that Jason Roy is the perfect pick to suit wh…
Instagram launches its first consumer campaign in India to leverage IPL's popularity
Instagram has launched its first ad to promote Reels in India
IPL Auction 2020: where and how to watch it live
The IPL 2020 auction will give momentum to the IPL season 2020. The auction process will decide …
From Chicken Biryani to Samosas, here’s what Indians ate while watching the IPL
Moving on from restaurants and loud screening parties, it seems that Indians have found their new f…
Cricket World Cup 2019: Here’s why Shikhar Dhawan may be India’s best bet in batting
Shikhar Dhawan won accolades for his 521 runs in the latest edition of the Indian Premier League (I…
Paytm app removed from the Google Play Store – big blow to Paytm First Games ahead of the IPL starting tomorrow
The Paytm app has been removed from the Google Play Store. The reason reported for the removal of t…
IPL final and Game of Thrones semi-final saw Hotstar break all records
However, it’s not just that, while the IPL ran into late Sunday night, Hotstar was in for anothe…
ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak
Both the ICC Cricket World Cup and the Indian Premier League (IPL) bring in billions in ad rev…
What the IPL can teach us about Investing
With the exception of Pawan Negi (What might have been the rationale that appear…
IPL Week 2 Review: Lynn Takes The Catch Of IPL
Before the start of IPL 7, CSK and RR were in the news for events off the field relating to the IPL…
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IPL’s fate to be decided tomorrow
The IPL Governing Council will meet tomorrow to chalk out a new roadmap for the troubled T20 league.
IPL Sponsorships – How it changed hands and the drama associated with it
This was also the time when the match fixing scandal struck hard, and there was widespread skeptici…
After Pepsi’s exit, Coca-Cola knocks IPL doors for sponsorship
ET sources confirmed that Coca-Cola officials have already met people from Delhi Daredevils and Mum…