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4 mins read

Prime time TV & OTT now have competition from online shopping – Indians shop the most after 8 pm, says Meesho

Online shopping is India’s new pastime during the prime time slot of 8 pm on weekdays. Indians are …

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9 mins read

Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji

Divya Dixit, SVP - Marketing & Revenue, ALTBalaji talks to us about ALTBalaji’s journey so far

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3 mins read

Grocery buying, medical bills guided lockdown spending: CRED data

New Delhi, June 2 (IANSlife) A rise in spending on digital subscriptions for services like OTT stre…

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8 mins read

NFTs may finally leverage India's fandom for Korean drama and music, which Indian brands have failed to cash in on

For most fans, the affair with South Korean culture began with Korean popular music (K-pop) and …

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3 mins read

Indian mobile gaming industry on its way to $5 billion by 2025: BCG-Sequoia India report

Not a low-stakes game anymore: Indian gaming sees 40% growth in 2020

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3 mins read

Indian marketers rank mobile and social media as top priorities for 2022 but Ad Fraud remains a huge challenge, Integral Ad Science study finds

The IAS Industry Pulse Report provides insights into the emerging trends and priorities that will d…

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3 mins read

One in two urban Indians are early adopters of technology, predominantly young and affluent: Report

The research study looks at technology adoption across 25 markets worldwide, based on more than 370…

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3 mins read

TRAI tariff order has led to consumers spending more time on Netflix, Amazon Prime Video and Hotstar: YouGov

Not only have people increased their digital content viewing time in the past year, some have unsub…

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3 mins read

How does Mukesh Ambani – India’s richest man – and his family spend their US$50 billion fortune?

With nearly US$50 billion, the Ambani family is the richest in Asia – and they never hesitate to sh…

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3 mins read

Voot Select envisions to be the leader of the Indian premium OTT space by FY21

Voot Select promises to deliver 30 originals in 12 months and over 1500 blockbuster movies

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7 mins read

86% Indians have adopted online shopping during the pandemic indicating accelerated adoption of ecommerce across age-groups: Shopify

Shopify's report highlights shopping habits of consumers to the evolution of running, marketing, an…

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2 mins read

Average wealth expectancy of affluent Indians is just Rs 3.6 cr: Report

New Delhi, Dec 18 () The average wealth expectancy of those in India with enough disposable income …

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3 mins read

Indian digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021: dentsu Digital Report 2021

The Indian advertising industry is expected to reach Rs 62,577 crore by the end of the year 2021

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4 mins read

2 out of 3 Indians say they would rather give up TV than YouTube for a month: Sanjay Gupta, Google India

YouTube in India now reaches over 325 million 18+ unique viewers month on month

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1 min read

This is how the wealthy Indian is travelling now

As per reports, flying business class increased by up to 75 per cent. "The number of people who tra…

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6 mins read

Here’s a fact check after Indian President's glowing tribute to the Narendra Modi government

Ram Nath Kovind, India’s President for eighteen months, took the lead to give the country’s Parliam…

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1 min read

Indians prefer ‘touch and feel’ shopping over online festive sales during Diwali: VISA Study

Visa, the American multinational financial services company, released consumer data on how users in…

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5 mins read

5 American habits I had to give up when I traveled for 22 months straight

But with all that time abroad, I learned a little bit more about when to defer and when to simply h…

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3 mins read

Indian App Market V/S Browsers

Smart device users in India collectively downloaded a whopping 9 billion apps in the year 2015, whi…