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You Searched For "Influencer marketing" and got 20 results


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4 mins read

The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…

Dan Whateley,Sydney Bradley   


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3 mins read

A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper

Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…

Dan Whateley   


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3 mins read

Trump said he'll unleash an oil boom. Exxon Mobil CEO says not so fast.

ExxonMobil CEO Darren Woods said there isn't much opportunity for the oil industry to increase prod…

Catherine Boudreau,Jacob Zink…   


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3 mins read

A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up

Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…

Shriya Bhattacharya   


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1 min read

Social Media Influencer Marketing

Social Media Influencer Marketing

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2 mins read

SEBI brings in new norms to regulate finfluencers

Stock market watchdog Securities Exchange Board of India (SEBI) has brought in new norms to regulat…

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3 mins read

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…

Lara O'Reilly   


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2 mins read

Anil Ambani, Arshad Warsi- Famous names who SEBI has barred from the markets

In July this year, SEBI had barred the infamous fugitive Vijay Mallya from trading in Indian market…

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2 mins read

Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy

YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…

Amanda Perelli   


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3 mins read

TikTok is training its e-commerce partners on what's worked in China as it doubles down on live selling

TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream se…

Dan Whateley   


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4 mins read

How making money as an influencer has changed in a decade

Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…

Lindsay Dodgson   


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1 min read

Net equity investment turns positive this week, Foreign investors sold less in November Vs October

Foreign Portfolio Investors (FPIs) sold equities worth Rs 21,612 crore in November, marking a signi…

ANI   


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5 mins read

The $21 billion influencer industry has gone completely off the rails

Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…

Katherine Tangalakis-Lippert   


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7 mins read

Brands are so scared of culture wars and controversy that it's ripping apart the media business

The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…

Lara O'Reilly   


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2 mins read

US Fed cuts interest rates by 25 bps, Powell notes Trump's victory to have no impact on policy decisions

The US Federal Reserve cut interest rates for the second time this year, lowering them to 4.5-4.75%…

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3 mins read

Influencers are swiping a new black card at restaurants, spas, and fitness studios

OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…

Amanda Perelli   


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8 mins read

Inside the Goldman Sachs marketing push that has some execs perplexed

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insi…

Reed Alexander   


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1 min read

Nifty and Sensex dip post-Muhurat rally; experts blame THESE global factors

The Indian stock market opened lower on Monday, with Nifty 50 and BSE Sensex both declining.

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2 mins read

Women are more likely to adopt digital financial services when introduced by local agents or women community influencers

Nalin Bansal, Chief Relationship Management and Key Initiatives, NPCI, said "While we've achieved s…

ANI   


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1 min read

Stock market rebounds after one-year low; Sensex and Nifty regain ground amid value buying

The Sensex gained 679 points, and the Nifty rose by 186.55 points on Monday.