<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5aac080992c0692a008b4781-873/zscaler-jay-chaudhry-color-wide 1.jpg" border="0" alt="Zscaler Jay Chaudhry color wide (1)" data-mce-source="Zscaler" data-mce-caption="Zscaler CEO Jay Chaudhry" />ZscalerZscaler CEO Jay Chaudhry</div></div></div><ul><li><a href="http://www.businessinsider.com/zscaler-ipo-cloud-security-stock-surges-first-trading-day-2018-3">The recently IPO's cloud security company Zscaler </a>lost more than 7% in value on Thursday following news that its COO and head of sales Bill Welch will leave the company.</li><li>Zscaler CEO Jay Chaudhry said in a statement that Welch's departure had no impact on the company's third quarter financial results. </li><li>But the optics are bad, according to analysts at Barclays, even if Welch is leaving for a higher-level role at another company.</li></ul><hr /><a href="http://markets.businessinsider.com/stocks/zs-stock">Zscaler's</a> stock fell nearly 9% on Thursday following news that the<a href="http://www.businessinsider.com/zscaler-ipo-cloud-security-stock-surges-first-trading-day-2018-3"> recently public company's</a> head of sales and chief operating officer plans to leave the company. <div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5aeb487619ee8624008b483c-300/billwelch.jpeg" border="0" alt="Bill Welch zscaler COO" data-mce-source="LinkedIn" />LinkedInBill Welch will leave his role at Zscaler on May 14.</div></div></div>Bill Welch will leave his role on May 14, after four years at the company, first as chief revenue officer and then as COO. He joined Zscaler out of executive roles at Symantec and then Hewlett-Packard. Welch will take on "a more senior executive role at a leading technology company," <a href="http://markets.businessinsider.com/news/stocks/zscaler-announces-departure-of-coo-provides-date-for-third-quarter-earnings-release-1023194202">according to a statement</a>. It's unclear where he's going. Despite Wall Street's reaction on Thursday, Zscaler CEO Jay Chaudhry said in a statement that Welch's departure had "no impact" on the company's upcoming third quarter financial results, which the company will announced on June 6. Analysts, however, anticipated that the optics of the situation would take its toll on Zscaler's share price. "Strategically, Mr. Welch is leaving for a more senior role at another technology company," Barclays analyst Saket Kalia said in a note early Thursday. "However, tactically seeing a head of sales depart on the heels of a successful IPO may get read negatively."Zscaler, an <keyword id="6356323" type="UNKNOWN" weightage="100" keywordseo="enterprise">enterprise</keyword> cloud security company, <a href="http://www.businessinsider.com/zscaler-ipo-cloud-security-stock-surges-first-trading-day-2018-3">took its shares public</a> on March 16, raising $192 million. The company set its share price at $16, which shot up 75% to around $28 on the first day of trading.Shares traded around $27.75 on Thursday, up from an all-time-low of $26.06.Visit <a href="http://markets.businessinsider.com/">Markets Insider</a> for constantly updated market quotes for individual stocks, ETFs, indices, commodities and currencies traded around the world. <a href="http://markets.businessinsider.com/">Go Now!</a> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/what-over-exercise-does-body-brain-health-2018-4">What too much exercise does to your body and brain</a></h3> <div> <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/93EaAxrv-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script> </div> </div>

Two months after its $192 million IPO, Zscaler's COO is leaving and its stock is falling

By Asim Kamal and Trisha Mukherjee New Delhi, Apr 21 () The 'happy birthdays' and 'congratulations' ring loud and clear, glasses clink to say cheers and the home-baked cake is often yum too. It's a party alright but a distinctly surreal one with family and friends reduced to little squares on screens, cheering the online celebrations along.So there's no one to smear cake on the birthday girl's face and promises instead of gifts as every guest -- not half as many as most party hoppers would like -- is kept at a 'you-can-see-but-can't-touch' distance, the party itself taking on a futuristic, other worldly quality to remember in a post coronavirus tomorrow.In middle and upper class homes, birthdays, anniversaries, festivals and even pre-wedding celebrations have gone virtual after March 25, when the pan India lockdown came into force. Reducing distances but also enhancing them, the shared parties are dependent, of course, on the partygoer's broadband connection or mobile data package. Mohammad Omar, a Masters student at London's School of Oriental and African Studies (SOAS), who returned to India in March, had a 22nd birthday he will always remember.He said he was feeling really low on his birthday on April 3, but a video conference cheered him up."All my cousins and friends arranged a video conference which I was unaware of. My cousin who lives next door called me over and I was stunned to see my friends and cousins waiting at a video conference on her laptop," the 22-year-old from Ghaziabad said."They sang for me, we even danced on a few songs and I cut the cake baked by my mother, but missed being smeared with icing by my friends and cousins," he told .Children are also trying to wrap their heads around the strange birthday celebrations. Parents are struggling to explain to their children why a mega bash is not possible this year.Shahana Datta, who turned eight on April 7, missed her friends and cousins who would come to her Noida home every birthday, but could not make it this time."I felt very sad that I could not meet my friends and cousins on my birthday. But my mother made a cake for me and when I was cutting it, my cousins and friends joined in on a video call to sing for me," she told .Shahana said her mother has promised her many gifts "once coronavirus dies" and the lockdown is over.The young ones just can't figure out what the big deal about COVID-19 is.Neetu Thakur said her son Vedant was extremely upset on his seventh birthday on April 15 as he could not understand why his party couldn't happen in a mall or a banquet hall like every other year. "To cheer him up, I decorated the entire house with whatever material at hand, baked a cake for him and made him connect with his cousins and grandparents on video call," said Thakur, a resident of Srinivaspuri in Delhi."I bought two-three small gifts from nearby shops and promised my son that when the lockdown opens, I will buy his favourite toys and lots of other gifts," she told .The blues have hit other celebrations too. I H Rehman, an environment expert who lives in Ghaziabad, said his 24th marriage anniversary on April 15 was a sombre affair with a quiet dinner and a home-baked cake.The 53-year-old said he has promised to buy his wife a "big gift" once the lockdown is lifted. In a non-coronavirus year, Anindya Basu and his family would have rung in the Bengali New Year by going out for a series of feasts with friends and relatives in town. But the plans had to be tweaked this year. "This year, we spent a formidable amount of time calling up all the relatives and wishing them. The kids dressed up in new clothes, and were made to sit down for a detailed lesson on the significance of the day in our culture, after which we treated ourselves to a homemade gala lunch," the Kolkata-based Basu said.Basu and his wife Madhushree, both foodies, whipped up an exquisite menu comprising quintessential Bengali delicacies like 'ghee bhaat' (rice served with clarified butter) and 'katla maccher kalia' (Catla fish curry). Many others also took to Twitter to share how they are celebrating various special occasions.Prometheus School in Noida hosted a special morning assembly to celebrate Baisakhi, the harvest festival.In an online video chat, students and teachers dressed up in traditional attire and shook a leg to some Punjabi music tracks. A couple had to postpone their wedding due to the lockdown. However, they shared a post on how their friends threw them a virtual sangeet party to make the day memorable. "Our friends threw us a 'BawaMani' Virtual Sangeet Party since our wedding couldn't take place this weekend! Our hearts are full of love for these bums who made our day," the bride tweeted.Theatre actor Dipali Bhasin's family chalked out an extensive itinerary for her "quarantine birthday", a picture of which she shared on Twitter.It started with "breakfast in bed", and had activities like "movie viewing", "free/nap time", "cocktail hour", "dinner" and a "surprise at 6", she said.Extraordinary times sometimes call for extraordinary gestures.Like this one from police in Punjab's Mansa district which delivered a cake at the doorstep of a one-year-old. The warm gesture of the police personnel won many hearts and left the parents of the girl elated.There are also some who just can't stick to online. A man in Uttar Pradesh's Gorakhpur district demonstrated birthday over enthusiasm when he defied the lockdown with a big party on his 10-year-olld son's birthday.A case has been registered against the man, who is a trader, and some unidentified persons after a video of the event went viral on social media, according to the police.Till such time when the shadow of the pandemic vanishes, "Happy birthday to you" on video may just become the new normal – for connected India. ASK/TRS MIN MINMIN

Celebrations under lockdown: All about distances, home-baked cakes and promises instead of giftsCelebrations under lockdown: About distances, home-baked cakes and promises instead of gifts

By Asim Kamal and Trisha Mukherjee(Eds: Removing extra line from headline) New Delhi, Apr 21 () The 'happy birthdays' and 'congratulations' ring loud and clear, glasses clink to say cheers and the home-baked cake is often yum too. It's a party alright but a distinctly surreal one with family and friends reduced to little squares on screens, cheering the online celebrations along.So there's no one to smear cake on the birthday girl's face and promises instead of gifts as every guest -- not half as many as most party hoppers would like -- is kept at a 'you-can-see-but-can't-touch' distance, the party itself taking on a futuristic, other worldly quality to remember in a post coronavirus tomorrow.In middle and upper class homes, birthdays, anniversaries, festivals and even pre-wedding celebrations have gone virtual after March 25, when the pan India lockdown came into force. Reducing distances but also enhancing them, the shared parties are dependent, of course, on the partygoer's broadband connection or mobile data package. Mohammad Omar, a Masters student at London's School of Oriental and African Studies (SOAS), who returned to India in March, had a 22nd birthday he will always remember.He said he was feeling really low on his birthday on April 3, but a video conference cheered him up."All my cousins and friends arranged a video conference which I was unaware of. My cousin who lives next door called me over and I was stunned to see my friends and cousins waiting at a video conference on her laptop," the 22-year-old from Ghaziabad said."They sang for me, we even danced on a few songs and I cut the cake baked by my mother, but missed being smeared with icing by my friends and cousins," he told .Children are also trying to wrap their heads around the strange birthday celebrations. Parents are struggling to explain to their children why a mega bash is not possible this year.Shahana Datta, who turned eight on April 7, missed her friends and cousins who would come to her Noida home every birthday, but could not make it this time."I felt very sad that I could not meet my friends and cousins on my birthday. But my mother made a cake for me and when I was cutting it, my cousins and friends joined in on a video call to sing for me," she told .Shahana said her mother has promised her many gifts "once coronavirus dies" and the lockdown is over.The young ones just can't figure out what the big deal about COVID-19 is.Neetu Thakur said her son Vedant was extremely upset on his seventh birthday on April 15 as he could not understand why his party couldn't happen in a mall or a banquet hall like every other year. "To cheer him up, I decorated the entire house with whatever material at hand, baked a cake for him and made him connect with his cousins and grandparents on video call," said Thakur, a resident of Srinivaspuri in Delhi."I bought two-three small gifts from nearby shops and promised my son that when the lockdown opens, I will buy his favourite toys and lots of other gifts," she told .The blues have hit other celebrations too. I H Rehman, an environment expert who lives in Ghaziabad, said his 24th marriage anniversary on April 15 was a sombre affair with a quiet dinner and a home-baked cake.The 53-year-old said he has promised to buy his wife a "big gift" once the lockdown is lifted. In a non-coronavirus year, Anindya Basu and his family would have rung in the Bengali New Year by going out for a series of feasts with friends and relatives in town. But the plans had to be tweaked this year. "This year, we spent a formidable amount of time calling up all the relatives and wishing them. The kids dressed up in new clothes, and were made to sit down for a detailed lesson on the significance of the day in our culture, after which we treated ourselves to a homemade gala lunch," the Kolkata-based Basu said.Basu and his wife Madhushree, both foodies, whipped up an exquisite menu comprising quintessential Bengali delicacies like 'ghee bhaat' (rice served with clarified butter) and 'katla maccher kalia' (Catla fish curry). Many others also took to Twitter to share how they are celebrating various special occasions.Prometheus School in Noida hosted a special morning assembly to celebrate Baisakhi, the harvest festival.In an online video chat, students and teachers dressed up in traditional attire and shook a leg to some Punjabi music tracks. A couple had to postpone their wedding due to the lockdown. However, they shared a post on how their friends threw them a virtual sangeet party to make the day memorable. "Our friends threw us a 'BawaMani' Virtual Sangeet Party since our wedding couldn't take place this weekend! Our hearts are full of love for these bums who made our day," the bride tweeted.Theatre actor Dipali Bhasin's family chalked out an extensive itinerary for her "quarantine birthday", a picture of which she shared on Twitter.It started with "breakfast in bed", and had activities like "movie viewing", "free/nap time", "cocktail hour", "dinner" and a "surprise at 6", she said.Extraordinary times sometimes call for extraordinary gestures.Like this one from police in Punjab's Mansa district which delivered a cake at the doorstep of a one-year-old. The warm gesture of the police personnel won many hearts and left the parents of the girl elated.There are also some who just can't stick to online. A man in Uttar Pradesh's Gorakhpur district demonstrated birthday over enthusiasm when he defied the lockdown with a big party on his 10-year-olld son's birthday.A case has been registered against the man, who is a trader, and some unidentified persons after a video of the event went viral on social media, according to the police.Till such time when the shadow of the pandemic vanishes, "Happy birthday to you" on video may just become the new normal – for connected India. ASK/TRS MIN MINMINMIN

Celebrations under lockdown: About distances, home-baked cakes and promises instead of gifts

How Spotify is getting so good at picking the right music

<img class="gwt-Image" src="/photo/53871174.cms" style="height: 535px; width: 800px;" /> Yes! It is Friday and you have successfully survived the Monday blues and the entire week. 
 
We never feel as elated about working on other days as on Fridays, because of the obvious reason- The approaching Weekend! We automatically go on an auto-pilot mode, making plans for the weekend that more often than not begins Friday evening onwards. Many of us travel, finish pending work, do laundry, while some of us just sleep-in or relax and don’t move an inch out of home for the entire weekend. 
 
The joy of working on a Friday with a weekend ahead cannot be expressed in words, but Twitter gets that feeling bang on, that too within its 140 character limit. 
<blockquote class="twitter-tweet" data-lang="en">
	
		And that's all I've got to say about that!! <a href="https://twitter.com/hashtag/FridayFeeling?src=hash">#FridayFeeling</a> <a href="https://t.co/hvBkDst5nf">pic.twitter.com/hvBkDst5nf</a>
	— Kym Ciftci (@ciftcitfw) <a href="https://twitter.com/ciftcitfw/status/769065001680269312">August 26, 2016</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/FridayFeeling?src=hash">#FridayFeeling</a> 
		Waiting for the Weekend to begin... <a href="https://t.co/z1t8MV7nTO">pic.twitter.com/z1t8MV7nTO</a>
	— Derek Keogh (@keoghderek2009) <a href="https://twitter.com/keoghderek2009/status/769064755550097412">August 26, 2016</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Happy Friday everyone! <a href="https://twitter.com/hashtag/FridayFeeling?src=hash">#FridayFeeling</a> <a href="https://t.co/JscjOAO5GL">pic.twitter.com/JscjOAO5GL</a>
	— Susan Mac Nicol (@SusanMacNicol7) <a href="https://twitter.com/SusanMacNicol7/status/769064495587229697">August 26, 2016</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Going away for the Weekend🎉🎉🎉 <a href="https://twitter.com/hashtag/FridayFeeling?src=hash">#FridayFeeling</a> <a href="https://t.co/y9jxX2gUhv">pic.twitter.com/y9jxX2gUhv</a>
	— JackTheRipperLondon (@rippertourldn) <a href="https://twitter.com/rippertourldn/status/769056652259622913">August 26, 2016</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		That <a href="https://twitter.com/hashtag/FridayFeeling?src=hash">#FridayFeeling</a> 😉 <a href="https://t.co/Vm2SQVtd0P">pic.twitter.com/Vm2SQVtd0P</a>
	— Marie (@pintsize73) <a href="https://twitter.com/pintsize73/status/769051971647143936">August 26, 2016</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		That moment you realize it's Friday... <a href="https://twitter.com/hashtag/FridayFeeling?src=hash">#FridayFeeling</a> <a href="https://t.co/p90T6dv2So">pic.twitter.com/p90T6dv2So</a>
	— blogTO (@blogTO) <a href="https://twitter.com/blogTO/status/766699867708256256">August 19, 2016</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Driving home on a Friday after work...<a href="https://twitter.com/hashtag/FridayFeeling?src=hash">#FridayFeeling</a> <a href="https://t.co/8Hs6detFmM">pic.twitter.com/8Hs6detFmM</a>
	— IL0VETHE80s (@IL0VEthe80s) <a href="https://twitter.com/IL0VEthe80s/status/766655026794229760">August 19, 2016</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		How many people can relate to this today? - <a href="https://t.co/d4o287DElD">https://t.co/d4o287DElD</a> | <a href="https://twitter.com/hashtag/FridayFeeling?src=hash">#FridayFeeling</a> <a href="https://twitter.com/hashtag/buzzfeed?src=hash">#buzzfeed</a> <a href="https://twitter.com/hashtag/bankholidayweekend?src=hash">#bankholidayweekend</a> <a href="https://t.co/5npyVxGN8I">pic.twitter.com/5npyVxGN8I</a>
	— CheckFire Ltd (@CheckFire_Ltd) <a href="https://twitter.com/CheckFire_Ltd/status/769077067635974144">August 26, 2016</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Friday, Friday, Friday <a href="https://twitter.com/hashtag/FridayFeeling?src=hash">#FridayFeeling</a> <a href="https://t.co/uPWJ8giIql">pic.twitter.com/uPWJ8giIql</a>
	— Guillaume Fouchaux (@guyom008) <a href="https://twitter.com/guyom008/status/769076035858079744">August 26, 2016</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		IT'S FRIDAY!! <a href="https://twitter.com/hashtag/FridayFeeling?src=hash">#FridayFeeling</a> <a href="https://t.co/efalFNGmy3">pic.twitter.com/efalFNGmy3</a>
	— SatchlUK (@SatchlUK) <a href="https://twitter.com/SatchlUK/status/769078260227567618">August 26, 2016</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script> 
 
BUT, When you're working on a Saturday 
<blockquote class="twitter-tweet" data-lang="en">
	
		When Boss asks you to come to the office on Saturdays!<a href="https://twitter.com/hashtag/corporateculture?src=hash">#corporateculture</a> <a href="https://twitter.com/hashtag/Saturdayworking?src=hash">#Saturdayworking</a> <a href="https://twitter.com/hashtag/NoidaITLife?src=hash">#NoidaITLife</a> <a href="https://twitter.com/hashtag/ITsector?src=hash">#ITsector</a> <a href="http://t.co/MJor1HhYTN">pic.twitter.com/MJor1HhYTN</a>
	— Rohan Kalia (@nomadicrohan) <a href="https://twitter.com/nomadicrohan/status/533658842370818050">November 15, 2014</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

12
hilarious tweets that perfectly sum up the ‘working on Friday’ feeling

KALIA BEACH, <keyword id="6355882" type="COUNTRY" weightage="60" keywordseo="israel">ISRAEL</keyword> — Kentucky Republican Sen. <keyword id="161182" type="PERSON" weightage="60" keywordseo="Rand-Paul">Rand Paul</keyword> stopped here Friday to take a quick dip in Israel's famous Dead Sea, <a href="http://www.businessinsider.com/rand-paul-israel-chuck-hagel-2013-1">one of the last stops on his tour through Israel this week.</a> 
Check out the pictures of Paul's "swim" below: 
<div class="image-container" style="width:900px"><div class="image"><img src="http://static5.businessinsider.com/image/50f04da6eab8eaf667000026-900-670/rand1.1.13.jpg?maxX=900" border="0" alt="rand paul dead sea" width="900" /></div>Grace Wyler/Business Insider</div>
 <div class="image-container" style="width:900px"><div class="image"><img src="http://static1.businessinsider.com/image/50f04dceeab8eaaf6700000b-900-637/randpaul2.1.13.jpg" border="0" alt="rand paul dead sea" width="900" /></div>Grace Wyler/Business Insider</div>
<div class="image-container" style="width:900px"><div class="image"><img src="http://static3.businessinsider.com/image/50f04df569beddff0400000e-900-711/randpaul3.1.13.jpg" border="0" alt="rand paul dead sea" width="900" /></div>Grace Wyler/Business Insider</div>
 
<div class="image-container" style="width:900px"><div class="image"><img src="http://static4.businessinsider.com/image/50f04e516bb3f73658000008-656/rand-paul-dead-sea.jpg" border="0" alt="rand paul dead sea" width="900" /></div>Grace Wyler/Business Insider</div>
<div class="image-container" style="width:900px"><div class="image"><img src="http://static2.businessinsider.com/image/50f04f3eeab8eac367000024-900-744/img_0450-1.jpg" border="0" alt="rand paul dead sea" width="900" /></div>Grace Wyler/Business Insider</div>

PHOTOS: Rand Paul Swims In The Dead Sea

<img class="gwt-Image" src="/photo/47840216.cms" /> <keyword id="6407374" type="ENTERTAINMENT" weightage="20" keywordseo="Sholay">Sholay</keyword> (1975) is amongst the greatest movies in over 100 years’ history of Indian cinema, and has earned numerous accolades. While most of us remember all its characters by heart, it’s Gabbar who still rules over millions heart. 
 The character of Gabbar, played by <keyword id="144591" type="PERSON" weightage="20" keywordseo="Amjad-Khan">Amjad Khan</keyword>, contributed immensely to the success of this blockbuster movie. Even after four decades, people remember his iconic dialogues such as "Kitne aadmi the", "Ab tera kya hoga Kalia?”, “Jo dar gaya, samjho mar gaya", etc. In 2013, Filmfare named Gabbar Singh the most iconic villain in the history of Indian cinema. 
 To cash on the popularity of Gabbar Singh, few movies have used his name for hero’s character. In Telugu film - Gabbar Singh (2012), the male lead, who played a role of apolice cop, renamed himself as Gabbar. This movie became one of the highest grossing Telugu movies. In Hindi movie - <keyword id="2760691" type="UNKNOWN" weightage="20" keywordseo="Gabbar-Is-Back">Gabbar is Back</keyword> (2015), the hero of the film, who was man against corruption, renamed himself as Gabbar. This movie also did amazingly well at the Box Office. During the end of this flick, Gabbar kidnaps Digvijay Patil and both the characters quarrel to prove their brand power and eventually, Gabbar proves and says, “Gabbar is a bigger brand than you”. 
 
Many marketing books teach about importance of marketing of companies and their products, but Gabbar’s example teaches about marketing your most important asset all by yourself. Besides, it also tells you how to create your own personal brand in a super crowded market. 
Here we list 10 characteristics that helped Gabbar Singh to become one of the most powerful personal brands are as follows: 
 
Passion: Gabbar was a dacoit, but people love his character because he played the role of dacoit with passion, which was reflected in his dialogues, actions and strategies and made this role unforgettable. 
 
Preparation: Amjad Khan was almost dropped from the project because <keyword id="10355" type="PERSON" weightage="20" keywordseo="Javed-Akhtar">Javed Akhtar</keyword> found his voice too weak for Gabbar Singh's role. But, Amjad Khan made Gabbar one of the most popular characters. In preparation for the role, Amjad read Abhishapth Chambal, a book on Chambal dacoits written by Taroon Kumar Bhaduri (actress <keyword id="496768" type="UNKNOWN" weightage="20" keywordseo="Jaya-Bhaduri">Jaya Bhaduri</keyword>'s father). 
 
Reputation: Gabbar had a very strong reputation in his profession. The authorities declared a big reward of Rs 50,000 for getting him arrested. He made sure that his team and audience know his reputation; he asks one of his team members - “Arre o Samba, kitna inaam rakhe hai sarkar ham par?” 
 
Leadership: Gabbar led a group of dacoits, and kept them inspired and loyal towards him, but when needed he even punish them. 
 
Visibility: Gabbar used to regularly send his dacoits to Ramgarh (market) to keep an eye on villagers (target audience), maintain his terror (positioning) &amp; watch any upcoming competition. When his dacoits came back without getting anything from villagers (zero business), he measured his competition by asking "Kitne aadmi the". 
 
Communication: Gabbar was a strong communicator. His voice modulation, emotional touch, eye contact, dialogues (content) and delivery style (body language) fascinated audience. 
 
Association: If Gabbar would have been alone, he would not have been very powerful, he associated himself with likeminded people (dacoits) and became leader of his association. And this gave him network, credibility and power. 
 
Remembrance: Gabbar made sure that people remember him and use his brand for creating fear. He used to say, “yaha se pachas pachas kos door gaon me jab bachcha raat ko rota hai to maa kahti hai beta soja nahi to Gabbar Singh aa jaayega”. In 2002, The <keyword id="223452" type="ORGANIZATION" weightage="20" keywordseo="British-Film-Institute">British Film Institute</keyword> wrote that fear of Gabbar Singh is still invoked by mothers to put their children to sleep. 
 
Endorsement: Gabbar Singh was the first villain character used by a company to publicize its products. He endorsed Britannia Glucose Biscuits, the advertisement was an instant hit in children and the sales almost doubled. 
 
Opportunistic: To attack his competitors when they are not prepared to face his attack, Gabbar asks his team “Holi kab hai, kab hai holi?” and plans to attack Ramgarh during Holi celebration. 
 
People perceive that brands are different and better than commodities. When they buy any product or service, they pay higher prices for the products or services from known and reputed brands than for the products or services from unknown brands, and commodities serving the same requirement. 
 
In Sholay, there were many other non-branded dacoits (except Samba and Kalia because their names were mentioned by Gabbar in popular dialogues), and it is difficult to differentiate them from one another because they all seem to serve the same need, solve the same problem, and deliver the same value for Gabbar. In today’s highly competitive and super crowded world, individual’s personal brand is his most important asset and he can achieve his dreams by trying to become his field’s Gabbar. 
<hr />
(About the author: Harsh Pamnani is alumnus of XLRI, Jamshedpur &amp; former Senior Manager at TiE Mumbai.)

Learn how to market yourself by seeking inspiration from ‘Gabbar’

<div class="KonaFilter image-container float_right"><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/536a816e6da8113532b1160b-1024-768/parsley-1.jpg?maxX=480" border="0" alt="parsley" width="480" /><a href="https://www.flickr.com/photos/richardnorth/">Flickr/richardnorth</a>Chewing on parsley can help fight bad breath.</div></div>When they're in season, we will always eat and love ramps. These babies are too delicious-and their season is too short-to ever pass up. But wild leeks pack a powerful punch (their taste is something akin to a garlic-onion hybrid), and that leaves us with less-than-desirable breath.
Normally, we're cool with stinky breath as long as the food we're eating tastes good, but tonight, our editors are attending the<a href="http://www.magazine.org/about-asme/pressroom/asme-press-releases/asme/national-magazine-awards-2014-finalists-announced"> ASME awards</a> (where we've received a few nomination nods!). The only problem? We've got a ramp tasting in the kitchen beforehand. We put out the call to our readers on Facebook and Twitter-how can we get rid of our ramp breath? Here are your genius ideas.
"Chewing fresh parsley leaf seems to work well for garlic breath." -@<a href="https://twitter.com/Cooking_Anthony" target="_blank">Cooking_Anthony</a>
"Parsley! Or lemon!" -@<a href="https://twitter.com/NPizzotti" target="_blank">NPizzotti</a>
"Parsley helps if you have bad breath, not if you just ate a bunch of garlic. Make sure everyone has a box of Altoids in their pocket before heading out!" -Annya Eyestone
"Chew on fennel seeds; widely used in India to freshen breath after meals." -@<a href="https://twitter.com/dizeedeez" target="_blank">dizeedeez</a>
"Chomp cardamom seeds!" -@<a href="https://twitter.com/MsLeighRiley" target="_blank">MsLeighRiley</a>
"Green tea. Chew basil, tarragon, mint, or gum. Mouthwash. Hot sauce or mustard." -Juan-Carlos Valadez
"Ginger tea w lemon. Or barley tea, unsweetened." -Shane Marie Fisher
"Several tablespoons of apple cider vinegar with water in a teacup or the same amount of fresh squeezed lemon juice!" -Samuel Edward Mcbride
"Quick rinse of baking soda and water then brush teeth." -Cristine Laarkamp Scott
"Bring a portable toothbrush and make sure you dont skip the tongue!" -Kalia Bacik
"Lots and lots of water." -Cinema &amp; Spice
"Sharing is the answer. If we all stink, no one can point fingers <a href="https://twitter.com/search?q=%23rampsforerrybody&amp;src=hash" data-query-source="hashtag_click">#rampsforerrybody</a>" -@<a href="https://twitter.com/BrushlandEating" target="_blank">BrushlandEating</a>
"Beer!!……..also vodka!" -Richard Williams
"I never bother. I am proud of my garlic breath!!" -Kali Kardas
"Eat more ramps. you will eventually reach rampilibrium." -@<a href="https://twitter.com/elliottpapineau" target="_blank">elliottpapineau</a>
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