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Are consumers ready to see period blood in red? RIO's relaunch of ad and ASCI’s nod on it proves they are
Nobel Hygiene’s RIO was the first brand in India to show period blood-like liquid on TV.
We foresee a deeper engagement at the traditional off-trade and rise of the modern trade: Kartik Mohindra, Pernod Ricard India
How brands are navigating the new normal
TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
The campaign witnessed several quirky activities on each day leading to increased consumer interest.
TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
Dettol's campaign witnessed several quirky activities on each day leading to increased consumer int…
Kartik Aaryan recreated his famous Pyaar ka Punchnama monologue to educate people about Coronavirus
Bollywood star Kartik Aaryan who shot to fame with his almost 5-minute monologue in the film Pyaar …
Sara Ali Khan’s Love Aajkal fails to replicate the original magic — even with a V-Day boost
Sara Ali Khan might be facing the toughest battle ever that a starkid would ever have to face. He…
From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements
With three hits last year with movies that are based on offbeat stories and smaller budgets — …
Wavemaker appoints Ajay Gupte as Chief Executive Officer of South Asia
Under Ajay’s leadership, Wavemaker Indonesia saw exponential growth and became a top 3 agency, winn…
Pati Patni, Woh aur paisa — the Kartik Aryan starrer earns twice as much as Arjun Kapoor’s Panipat
Pati Patni Aur Woh is Kartik Aryan’s best opening day ever. Luka Chuppi’s first day collections …
Publicis Commerce expands to India, appoints two new leaders for the market
Kartik Iyer has been appointed as Publicis Commerce Lead and Krishna Mothey has been roped in as He…
With Veet’s venture into the Rs 5000 crore male-grooming industry, ‘the whole pie is poised to grow’: Pankaj Duhan
Currently, the male grooming industry is estimated at ₹5,000 crore and is growing at a rapid rate o…
A disgruntled staffer decided to "teach airline a lesson" by calling in a fake bomb attack
As expected, the airline staff took the call seriously and issued an alert, launching a thorough…
Box Office: Kangana Fails To Lift Revolver Rani; Kaanchi Lacks Ghai’s Golden Touch
Interestingly, Queen, too, picked up pace pretty late, but managed to nett around Rs 9 crore after …
Why MacArthur 'Genius' Kartik Chandran remembered IIT Roorkee on receiving $6,25,000 grant for his innovation
41-year-old Kartik developed technology that can transform waste water to a resource for useful pro…
Pyaar Ka Panchnama 2: Official trailer and release date
Back in 2011, when a film school graduate made a film highlighting the issues that men face in urba…
New Year Festivities Not Over Yet; Here Is How India Celebrates
The year 2014 is
just a day old, marking the beginning of yet another Gregorian calendar year. But
…
Chaos at Mumbai airport as Shah Rukh Khan heads for IIFA 2024
Superstar Shah Rukh Khan was engulfed by a throng of enthusiastic fans at Mumbai airport early Thur…
ANI
Two Wheels, One Mission: Bicycles empower girls in Bihar and Zambia in a call-back to the 19th century Suffrage movement
Bicycles have empowered young girls in Zambia and Bihar by enabling them to attend school despite l…
Reliance Brands forges partnership with ‘urban cool’ fashion brand Superdry
Reliance Brands’ UK subsidiary signed a definitive agreement to enter into a joint venture with UK-…
Former India captain Bishan Bedi dies
Born in Amritsar in 1946, Bedi played 67 Tests for India and took 266 wickets with 14 five wick…