<keyword id="6355554" type="General" weightage="100" keywordseo="Madhya-Pradesh" source="Orion">Madhya Pradesh</keyword>, located in the heart of India, is a treasure trove of cultural heritage, natural wonders, and historical significance. From ancient temples to wildlife sanctuaries, the state offers a diverse range of experiences for travelers. Here are 10 must-do activities to make the most of your visit to Madhya Pradesh: 1. Discover the <keyword id="4671756" type="General" weightage="20" keywordseo="Temples-of-Khajuraho" source="Orion">Temples of Khajuraho</keyword> Begin your journey in Madhya Pradesh by exploring the famous temples of Khajuraho. These UNESCO World Heritage Sites are renowned for their stunning architecture and intricate sculptures depicting various aspects of life and spirituality. Marvel at the exquisite carvings that adorn the temples and immerse yourself in the rich history and culture of the region. 2. Witness the Majestic <keyword id="696879" type="General" weightage="20" keywordseo="Mahakaleshwar-Temple" source="Orion">Mahakaleshwar Temple</keyword> Make a pilgrimage to the Mahakaleshwar Temple in Ujjain, one of the twelve Jyotirlingas dedicated to Lord Shiva. Experience the spiritual aura of this ancient temple and witness the mesmerizing rituals performed by devotees. Don't miss the opportunity to attend the Bhasma Aarti, a sacred ritual where ash from the cremation grounds is offered to Lord Shiva. 3. Explore the Wildlife at <keyword id="168827" type="General" weightage="20" keywordseo="Bandhavgarh-National-Park" source="Orion">Bandhavgarh National Park</keyword> Embark on an adventurous safari through Bandhavgarh National Park, one of the best places in India to spot the elusive Bengal tiger. Explore the dense forests, grasslands, and rocky terrain of the park as you encounter a diverse array of wildlife, including leopards, deer, wild boars, and over 250 species of birds. 4. Experience the Serenity of <keyword id="143656" type="General" weightage="20" keywordseo="Sanchi-Stupa" source="Orion">Sanchi Stupa</keyword> Visit the ancient Buddhist site of Sanchi and explore the magnificent Stupa, built by Emperor Ashoka in the 3rd century BCE. Marvel at the intricate carvings and ornate gateways that adorn the Stupa, and soak in the peaceful ambiance of this UNESCO World Heritage Site. 5. Cruise Along the <keyword id="21016447" type="General" weightage="20" keywordseo="Marble-Rocks-at-Bhedaghat" source="Orion">Marble Rocks at Bhedaghat</keyword> Experience the natural beauty of Madhya Pradesh with a boat ride along the Marble Rocks at Bhedaghat. Sail through the towering cliffs of marble as the Narmada River meanders through the gorge, creating a breathtaking spectacle of light and shadow. 6. Trek to the Dhoopgarh Peak in <keyword id="488513" type="General" weightage="20" keywordseo="Pachmarhi" source="Orion">Pachmarhi</keyword> Lace up your hiking boots and embark on a trek to the Dhoopgarh Peak, the highest point in the Satpura Range. Enjoy panoramic views of the surrounding valleys and forests as you make your way to the summit, where you can witness a mesmerizing sunrise or sunset. 7. Marvel at the Architecture of Gwalior Fort Explore the historic Gwalior Fort, an imposing hilltop fortress that has stood for over a thousand years. Admire the intricate architecture of the fort's palaces, temples, and monuments, including the iconic Man Singh Palace and Teli Ka Mandir. 8. Experience Rural Life at <keyword id="248532" type="General" weightage="20" keywordseo="Chanderi" source="Orion">Chanderi</keyword> Immerse yourself in the rustic charm of <keyword id="4844225" type="General" weightage="20" keywordseo="rural-Madhya-Pradesh" source="Orion">rural Madhya Pradesh</keyword> with a visit to Chanderi. Explore the narrow lanes lined with ancient havelis and temples, and witness the traditional art of handloom weaving, for which Chanderi is famous. 9. Attend the Tribal Haat at <keyword id="6355556" type="General" weightage="20" keywordseo="Bhopal" source="Orion">Bhopal</keyword> Experience the vibrant culture of Madhya Pradesh's tribal communities at the weekly Tribal Haat in Bhopal. Browse through stalls selling traditional handicrafts, jewelry, and artifacts, and witness colorful cultural performances showcasing tribal music and dance. 10. Indulge in Culinary Delights No visit to Madhya Pradesh is complete without savoring the delicious local cuisine. Sample mouthwatering dishes like poha, dal bafla, bhutte ka kees, and more at local eateries and street food stalls across the state. Madhya Pradesh offers a plethora of experiences for travelers, from ancient temples and historic forts to breathtaking natural landscapes and vibrant cultural traditions. Whether you're a history buff, nature lover, or adventure seeker, there's something for everyone to enjoy in this enchanting state. Note: The article is based on content generated by AI models like Bard and Chatgpt.

Exploring Madhya Pradesh: 10 Must-Do Activities

Four lakh laddus have already been packed and one lakh more are being put in packets at the revered <keyword id="696879" type="General" weightage="20" keywordseo="mahakaleshwar-temple" source="Orion">Mahakaleshwar temple</keyword>, in <keyword id="19923420" type="General" weightage="20" keywordseo="ujjain" source="keywords">Ujjain</keyword>, to be sent on Friday to <keyword id="6354931" type="General" weightage="20" keywordseo="ayodhya" source="Orion">Ayodhya</keyword> for the consecration of the grand Ram temple on January 22, a shrine official said on Thursday. Each of the laddus weighs about 50 grams and the entire consignment will be of 250 quintals, he said. "We have packed four lakh laddus. One lakh are being packed today. They will be off to Ayodhya in three to four trucks on Friday," the Mahakaleshwar Temple assistant administrator Moolchand Junwal told PTI over the phone. Janwal said that 150 temple staffers and people from social organisations prepared the laddus over five days after MP Chief Minister Mohan Yadav announced that the sweet balls would be sent to Ayodhya, 900 km away, as prasad of "Baba Mahakal". He said there was a special unit on the Mahakal shrine premises that prepared the laddus. Speaking to reporters in Bhopal on January 12, Yadav had said, "We are going to send five lakh laddus from the famous Mahakaleshwar Mandir, Ujjain, to Ayodhya for the consecration ceremony of the Ram temple on January 22." Yadav said Mughal emperor Babar had demolished the temple in Ayodhya. Now that it has been rebuilt, how can Madhya Pradesh be left behind in celebrating the occasion, he had asked. Neighbouring Chhattisgarh has sent 300 tons of the finest variety of aromatic rice from the state to Ayodhya for the consecration ceremony of the Ram temple.

5 lakh laddus weighing 250 quintals set to leave Ujjain for Ayodhya on Friday

India, a land of spirituality and devotion, is adorned with an abundance of temples, each dedicated to various deities. Among the most revered is Lord Shiva, the supreme god of the Shaivism tradition. The temples devoted to Shiva are not only architectural marvels but also sacred sites steeped in history and spiritual significance. In this journey, we'll explore some of the most iconic <keyword id="4862281" type="General" weightage="100" keywordseo="Shiva-Temples-in-India" source="Orion">Shiva temples in India</keyword>, unraveling their relevance, history, and the profound importance they hold in the hearts of millions. <cmsannotation type="cmsannotation" annotationid="Kedarnath Temple, Uttarakhand" comment="subhead" text="Kedarnath Temple, Uttarakhand"><keyword id="1674376" type="General" weightage="20" keywordseo="Kedarnath-Temple" source="Orion">Kedarnath Temple</keyword>, Uttarakhand</cmsannotation> Relevance: Nestled in the Himalayan range, the Kedarnath Temple stands as a symbol of Lord Shiva's divine presence in the mountains. It is one of the 12 Jyotirlingas, representing the Lord in his powerful form. History: Believed to have been constructed by Adi Shankaracharya in the 8th century, the temple has withstood the test of time and several natural calamities. Importance: Pilgrims undertake the challenging trek to seek blessings and attain spiritual awakening in the serene Himalayan surroundings. <cmsannotation type="cmsannotation" annotationid="Amarnath Cave Temple, Jammu and Kashmir" comment="subhead" text="Amarnath Cave Temple, Jammu and Kashmir"><keyword id="9596655" type="General" weightage="20" keywordseo="Amarnath-Cave-Temple" source="Orion">Amarnath Cave Temple</keyword>, Jammu and Kashmir</cmsannotation> Relevance: The Amarnath Cave Temple is dedicated to Lord Shiva in the form of an ice lingam. It is a revered Hindu pilgrimage site, and the ice lingam is believed to form naturally. History: The cave is mentioned in ancient texts, and its significance has grown over the centuries. Importance: Pilgrims embark on a rigorous trek to witness the ice lingam, which symbolizes the divine presence of Lord Shiva in the Himalayas. <cmsannotation type="cmsannotation" annotationid="Somnath Temple, Gujarat" comment="subhead" text="Somnath Temple, Gujarat"><keyword id="54778" type="General" weightage="20" keywordseo="Somnath-Temple" source="Orion">Somnath Temple</keyword>, Gujarat</cmsannotation> Relevance: Located on the western coast of Gujarat, the Somnath Temple is one of the 12 Jyotirlingas. It is considered the first among these sacred shrines. History: The temple has a rich history, with several reconstructions after being destroyed by invaders. It stands as a testament to resilience and unwavering devotion. Importance: Devotees visit Somnath to seek blessings and pay homage to Lord Shiva in a tranquil coastal setting. <cmsannotation type="cmsannotation" annotationid="Mahakaleshwar Temple, Madhya Pradesh" comment="subhead" text="Mahakaleshwar Temple, Madhya Pradesh">Mahakaleshwar Temple, Madhya Pradesh</cmsannotation> Relevance: Situated in Ujjain, the Mahakaleshwar Temple houses one of the 12 Jyotirlingas. It is revered for its unique idol of Lord Shiva that faces south. History: The temple has ancient roots, dating back to the 5th century. It is an architectural masterpiece of the Paramara dynasty. Importance: Devotees flock to Mahakaleshwar to witness the Bhasma Aarti, where the lingam is adorned with sacred ash, a rare and spiritually significant ritual. <cmsannotation type="cmsannotation" annotationid="Brihadeeswarar Temple, Tamil Nadu" comment="subhead" text="Brihadeeswarar Temple, Tamil Nadu">Brihadeeswarar Temple, Tamil Nadu</cmsannotation> Relevance: The Brihadeeswarar Temple in Thanjavur is a UNESCO World Heritage Site and one of the largest temples in India dedicated to Lord Shiva. History: Built by Raja Raja Chola I in the 11th century, the temple showcases Dravidian architecture at its zenith. Importance: The temple is renowned for its grandeur, colossal lingam, and intricate frescoes, drawing devotees and art enthusiasts alike. <cmsannotation type="cmsannotation" annotationid="Kashi Vishwanath Temple, Uttar Pradesh" comment="subhead" text="Kashi Vishwanath Temple, Uttar Pradesh">Kashi Vishwanath Temple, Uttar Pradesh</cmsannotation> Relevance: Located in Varanasi, the Kashi Vishwanath Temple is one of the holiest <keyword id="578710" type="General" weightage="20" keywordseo="Shiva-Temples" source="Orion">Shiva temples</keyword> and a focal point of pilgrimage for Hindus. History: The temple has been reconstructed several times due to historical events and invasions. It stands as a symbol of unwavering devotion. Importance: Pilgrims visit Kashi Vishwanath to attain Moksha (liberation) and cleanse their souls in the spiritual aura of Varanasi. <cmsannotation type="cmsannotation" annotationid="Murudeshwar Temple, Karnataka" comment="subhead" text="Murudeshwar Temple, Karnataka">Murudeshwar Temple, Karnataka</cmsannotation> Relevance: The Murudeshwar Temple boasts the second-tallest Shiva statue in the world, standing at 123 feet. History: The temple's modern structure and the colossal statue were constructed in the 20th century. Importance: Besides its awe-inspiring statue, the temple offers breathtaking views of the Arabian Sea, making it a popular pilgrimage and tourist destination. The Shiva temples of India are not just architectural wonders; they are spiritual sanctuaries that resonate with centuries of devotion, history, and reverence. Each temple has its unique significance, drawing millions of devotees from around the world to seek the blessings and divine presence of Lord Shiva. Whether you trek to the Himalayas to visit Kedarnath or embark on a spiritual journey to the ancient city of Varanasi, these temples offer a profound experience that transcends time and space. They are not only places of worship but also embodiments of India's rich cultural heritage and spiritual legacy. As we celebrate the enduring devotion to Lord Shiva on this sacred journey, we find inspiration in the stories, architecture, and spiritual essence of these temples. In the heart of India's spiritual tapestry, the Shiva temples stand tall, reminding us of the enduring power of faith and the profound connection between the divine and the human spirit. Note: The article is based on content generated by AI models like Bard and Chatgpt. SEE ALSO: <a href="https://www.businessinsider.in/travel/india/10-most-famous-temples-in-uttar-pradesh-you-must-visit/articleshow/103651168.cms" data-type="tilCustomLink" target="_blank">10 most famous temples in Uttar Pradesh you must visit</a>

Discover the 7 most famous Shiva temples in India you must visit once

With over 900 million believers and many faithful, and innumerable ‘holy’ places, Hindu <keyword id="56253" type="General" weightage="20" keywordseo="Temples" source="Orion">temples</keyword> are neither short of footfalls nor donations. So much so when <keyword id="419623" type="General" weightage="20" keywordseo="Tirumala-Tirupati" source="Orion">Tirumala Tirupati</keyword> Devasthanam declared that its land holdings are valued at ₹85,000 crore (modestly) across 960 properties all over India — few were surprised. After all, the <keyword id="721647" type="General" weightage="20" keywordseo="Lord-Venkateshwara-temple" source="Orion">Lord Venkateshwara temple</keyword> makes <a href="https://www.indiatoday.in/fyi/story/siddhivinayak-hundi-rich-temple-india-demonetisation-352322-2016-11-16">$11 million a year</a> selling its ladoos alone, in addition to the thousands who queue up every day and make generous donations. <div type="image" title="Venkateshwara temple makes $11 million a year selling ladoos alone" height="900" width="1200" msid="94550183" hostid="261" caption="&amp;lt;p&amp;gt;Venkateshwara temple makes $11 million a year selling ladoos alone&amp;lt;/p&amp;gt;"></div> From the gilded era Tirupati has a long history of generous donations. A 16th century king Krishnadevaraya who ruled over erstwhile Andhra and Karnataka is known to have performed an ‘abhishekham’ with 30,000 gold coins instead of the traditional bathing with milk — in addition to other gold ornaments he donated. <div type="image" title="Tirupati temple has a long history of generous donations" msid="94550258" hostid="261" caption="&amp;lt;p&amp;gt;Tirupati temple has a long history of generous donations&amp;lt;/p&amp;gt;"></div> Tirupati has been holding on to the richest temple tag for generations till it was displaced by Sri Padmanabhaswamy Temple in Kerala, with an estimated $20 billion lying in its vaults. <div type="image" title="Sri Padmanabhaswamy temple in Kerala has an estimated $20 billion lying in its vaults" height="900" width="1200" msid="94550303" hostid="261" caption="&amp;lt;p&amp;gt;Sri Padmanabhaswamy temple in Kerala has an estimated $20 billion lying in its vaults&amp;lt;/p&amp;gt;"></div> Some of the treasures uncovered include 1.2 metre solid gold statues studded with precious stones, crowns and countless artefacts. An <a href="https://economictimes.indiatimes.com/news/politics-and-nation/sree-padmanabhaswamy-temple-wealth-amicus-curiae-finds-serious-lapses-wants-audit/articleshow/33963351.cms?from=mdr">amicus curiae </a>petition was filed in the <a href="https://economictimes.indiatimes.com/news/politics-and-nation/sree-padmanabhaswamy-temple-wealth-amicus-curiae-finds-serious-lapses-wants-audit/articleshow/33963351.cms?from=mdr">Supreme Court, </a>which wanted a scientific audit on the treasures. And a few vaults are still unopened, deepening the mystery of this temple’s wealth. The 12th century temple Shree Jagannath of Puri too is moving to digitise its land records and said that it possesses over <a href="https://www.businessinsider.in/india/news/land-records-of-lord-jagannaths-over-60000-acres-in-7-states-to-be-digitised/articleshow/94497919.cms">60,000 acres across seven states.</a> <div type="image" title="Jagannath temple in Puri" height="900" width="1200" msid="94550358" hostid="261" caption="&amp;lt;p&amp;gt;Jagannath temple in Puri&amp;lt;/p&amp;gt;"></div> Built by kings and patronised by their subjects, many Indian temples possess lands, mostly farm lands – to support their upkeep. Most old and large temples receive ample donations in cash and gold that have been filling their Hundis and coffers over the centuries. Endowment bodies are private entities and never had to reveal their wealth, few can guess the extent of cash and gold holdings. Apart from a few details that have become public, very few have ventured to estimate temple wealth. In 2016, the World Gold Council estimated that the gold lying in Indian<a href="https://www.business-standard.com/article/current-affairs/temples-hold-about-4-000-tonnes-of-gold-116032400306_1.html"> temples could be as high as 4,000 tonnes</a> — that’s over a fifth of the total gold holdings of the country. Cash, stocks or bonds? The cash that temples receive from Hundis remains enormous. Temples are known to employ large teams to sort and count them and some have even fashioned giant sieves that can sift coins. As the number of financial instruments increase, temple trusts too have expanded their ‘accounts’ to easily receive all sorts of donations. In 2015, Lord Balaji opened his own demat account to receive stocks and bonds. Following Him, are many temple trusts including Vaishno Devi temple, Swaminarayan Temple of Ahmedabad, Srinathji Temple of Nathdwara, Iskon Charities, Mahakaleshwar Jyotirlinga in Ujjain, to name a few. In addition to easing the process of ‘offerings’ in an increasingly cash-free society, this move also helps people turn Gods into their business partners with a small stake. Like in the case of gold, no information is proffered on how much stock trusts hold and if they are traded. What’s the wealth going to do? Legend has it that all that goes into Lord Balaji’s Hundi is used to pay off the interest for a loan that he took from Kubera, the God of wealth, and this payoff will continue till the end of Kali Yug. In reality, it’s the trustees who decide what is to be done with the wealth. And, what do temples do with the wealth? It takes a lot to maintain a temple. Large temples employ a range of staff – be it priests, security guards, cleaning staff and accountants, some temples even have a large administrative staff to manage the finances and more. Moreover, temples hold large events like Navratri festivals, pujas or annual processions like rath yatras. A few temples also cook and serve prasad like the Iskcon temple which offers an elaborate lunch-like prasad on a daily basis. <div type="image" title="Krishna Janmashtami at Iskon temple in Juhu, Mumbai" msid="94550472" hostid="261" caption="&amp;lt;p&amp;gt;Krishna Janmashtami at Iskon temple in Juhu, Mumbai&amp;lt;/p&amp;gt;"></div> A few temple trusts also run charitable organisations like schools, colleges, hospitals and even orphanages – so a lot of money goes into that too. During the Covid-19 pandemic, a few temple trusts like Puri’s Shree Jagannath Temple Administration donated in cash while many others provided facilities for quarantine facilities, beds and even Oxygen tanks. All in all – trusts also contribute towards welfare activities. The temples also reserve some of its wealth for a rainy day. During the lockdown, when temples shut doors, a lot of them which depended on daily cash donations <a href="https://www.telegraph.co.uk/news/2020/08/26/1200-hindu-temples-india-will-pawn-gold-maintain-running-costs/">had to pawn their gold to maintain</a> the running costs. The Travancore Devaswom Board, which manages Kerala’s temples, had deposited some of its gold with the Reserve Bank of India (RBI) for a loan after selling unused lamps and a few brass utensils. The temple and the state Temple priests, seers and Kings always maintained a healthy mutual relationship – some of the former also adorned the courts and were trusted advisors. Tensions however emerged after monarchy and the battle lines were drawn between the church and the state. The first clash occurred in the early 1800s when the East India Company (EIC) demanded a tribute from the Queen of Travancore – the royal family which is now the trustee of Sri Padmanabhaswamy Temple. As she failed to provide ‘protection money’, the company took over the temple trusts in the region. This passed onto the British crown who later drafted a Madras Religious and Charitable Endowment Act, which later became the The Hindu Religious and Charitable Endowments Act – that controls a few hundreds of thousands of temple trusts, mutts and endowments. It is to be noted that the Madras Presidency covered large parts of Tamil Nadu in addition to Andhra Pradesh, Karnataka and even Kerala — till date, a few hundreds of thousands of temples are directly under government control. In fact, some of the richest trusts including Tirupati, Meenakshi temple of Madurai, Shirdi Sai Baba temple and Siddhi Vinayak <a href="https://asiaconverge.com/2020/09/indian-governments-outdid-aurangzeb-they-emasculated-hindu-temples/">fall under the government control</a>. IAS officers act <a href="https://indianexpress.com/article/india/shirdi-saibaba-trust-ias-official-4560862/">as temple trustees in many temples</a> across states like Maharashtra and Uttar Pradesh, which appointed an IAS officer to the <a href="https://theprint.in/india/nripendra-misra-modis-trusted-former-ias-officer-will-head-ram-temple-construction-panel/368134/">Ayodhya’s Ram temple trust</a>. The trust with the government There have been multiple attempts to bring more trusts under the government’s purview and a few of them have been resisting in multiple ways. The most high profile case has been that of <a href="https://www.business-standard.com/article/pti-stories/nataraja-temple-to-be-managed-by-priest-not-by-tamil-nadu-govt-114010600610_1.html">Nataraja Temple at Chidambaram Trust and the state government</a> of Tamil Nadu where the court ruled in favour of the trust. The pre-Chola temple where the statue of Shiva itself remains elusive – known as the ‘secret’ – had resisted the state government attempt to take over the trust. A similar attempt at a takeover of the Sri Padmanabhaswamy Temple trust temple, with treasures that are worth hundreds of billions, by the state government — <a href="https://www.moneycontrol.com/news/india/supreme-court-sets-aside-kerala-hc-order-on-government-takeover-of-padmanabhaswamy-temple-5540371.html">was stalled by the Apex court</a>. Yet another case involves the <a href="https://www.barandbench.com/news/litigation/vaishno-devi-shrine-board-funds-were-used-for-iftaar-parties">Vaishno Devi temple, </a>where a petition was filed challenging the government control of the shrine. The Karnataka government however wants to do away <a href="https://www.timesnownews.com/india/karnataka-to-do-away-with-government-control-over-temples-says-cm-bommai-in-budget-speech-article-89990133">with its control over temple trusts</a>, said the chief minister Basavaraj Bommai in March this year. If they do so, they would create a precedent where more endowments would seek autonomy – leaving one of India’s high-profile asset owners with more control of their vaults and all that therein.

SIMPLY PUT: Gods must be wealthy but how wealthy are they?

The Cabinet Committee on Economic Affairs (CCEA), chaired by Prime Minister Narendra Modi, has approved a new <keyword id="20561579" type="General" weightage="20" keywordseo="railway-line" source="keywords">railway line</keyword> project between Indore and <keyword id="20017035" type="General" weightage="20" keywordseo="manmad" source="keywords">Manmad</keyword> in Nashik. The Ministry of Railways will implement the project at a total cost of approximately Rs. 18,036 crore, the CCEA said in a statement on Monday. The new line between Indore and Manmad will provide direct connectivity and improve mobility, enhancing efficiency and service reliability for <keyword id="19909154" type="General" weightage="20" keywordseo="Indian-Railways" source="keywords" meta.keywordsubtype="org" meta.entityname="Indian Railways" meta.hostid="83" meta.entityid="Indian Railways">Indian Railways</keyword>. The project covers six districts in two states, Maharashtra and Madhya Pradesh, and will extend the existing Indian Railways network by about 309 km. With this project, 30 new stations will be constructed, enhancing connectivity to the Aspirational District of Barwani. The new line project will provide connectivity to approximately 1,000 villages and a population of about 30 lakh. The CCEA statement added that the project falls under the PM-Gati Shakti National Master Plan for multi-modal connectivity, which has been made possible through integrated planning. It will provide seamless connectivity for the movement of people, goods, and services. The project will promote tourism in the region by providing a shorter route between the western and southwestern parts of the country and Central India. This will increase tourist footfall to various tourist and religious sites in the Ujjain-Indore region, including the Sri Mahakaleshwar Jyotirlinga Temple. The project will also provide direct connectivity to the Pithampur Auto Cluster, which houses 90 large units and 700 small and medium industries, linking them to the gateway port of JNPA and other state ports. Additionally, it will connect millet-producing districts in Madhya Pradesh and onion-producing districts in Maharashtra, facilitating the distribution of these products to northern and southern parts of the country. This is a crucial route for the transportation of commodities such as agricultural products, fertilisers, containers, iron ore, steel, cement, and POL (petroleum, oil, and lubricants). The capacity augmentation work will result in additional freight traffic of approximately 26 million tonnes per annum (MTPA). The railways, being an environmentally friendly and energy-efficient mode of transportation, will contribute to achieving climate goals, reducing the country's logistics costs, lowering oil imports by 18 crore litres, and cutting CO2 emissions by 138 crore kg, which is equivalent to planting 5.5 crore trees.

Cabinet approves 309 km long rail connectivity between Indore and Maharashtra's Manmad

Apologising for unintentionally hurting sentiments, restaurant aggregator <keyword id="830092" type="General" weightage="80" keywordseo="zomato" source="Orion">Zomato</keyword> on Thursday withdrew an ad after it came under fire for depicting the actor who played the Dalit character <keyword id="1339390" type="General" weightage="100" keywordseo="kachra" source="Orion">Kachra</keyword> in the film "<keyword id="20409" type="General" weightage="80" keywordseo="lagaan" source="Orion">Lagaan</keyword>" as items made of recycled waste. The ad, which draws a link between the character Kachra with 'kachra', the Hindi word for garbage, was aired on World Environment Day on June 5. As ire grew and the ad came under attack on social media for being casteist, the company issued an apology from its official Twitter handle and said the intent was to "spread awareness about the potential of plastic waste and benefits of recycling in a humorous way". "Unintentionally, we may have hurt the sentiments of certain communities and individuals. We have taken down the video," it said. The ad, aiming to show the food delivery company's recycling efforts, was termed "disgusting", "blatantly casteist", and "extremely insensitive" by netizens on Twitter. "Masaan" director <keyword id="1005369" type="General" weightage="50" keywordseo="neeraj-ghaywan" source="Orion">Neeraj Ghaywan</keyword>, filmmaker Madhurita Anand and Dalit historian Karunyakara Lella were among those who spoke out. In the nearly two-minute ad, actor Aditya Lakhia, who played the character in the 2001 hit film, is depicted as a lamp, paper, paperweight, watering can, and different types of jackets -- the accompanying text detailing how much recycled 'kachra' was used to make each item. The company in its now-deleted ad on YouTube also claimed it has "recycled 20 million kg of plastic kachra so far". "Zomato voluntarily recycles more than 100% of the plastic used to package orders, and keeps it out of landfills. This 20 million kg of plastic waste, recycled in FY 23 under our 100% plastic-neutral deliveries initiative, can be turned into many items of immense value. We believe in the power of recycling, and kachra - the best spinner in the entire British Raj - does as well," the description of the ad read. Discussing the controversial ad campaign, communications strategy consultant Karthik Srinivasan said Zomato did not think adequately about making the character perform "seemingly dehumanising and menial tasks". "There's a context to Kachra's character in 'Lagaan', and within the larger spectrum of commercial entertainment in India, on how castes are portrayed, and how Dalits, in particular, are portrayed or stereotyped. "Coming from that angle, to see the character perform seemingly dehumanising and menial tasks -- even if he is performing them figuratively, as 'waste' and not his Lagaan character per se -- made the ad seem very awkward," Srinivasan told PTI. He added that Zomato attempted to mine a "kind of sly humour" from the name for waste upcycling/recycling. The video was slammed online for its seemingly casteist overtones. "#Kachra from #Lagaan was one of the most dehumanised voiceless depictions of Dalits ever in cinema. @zomato has used the same character and made a repulsive #casteist commercial. A human stool? Are you serious? Extremely insensitive," Ghaywan wrote on Twitter. Filmmaker Madhurita Anand wrote in reply to Ghaywan's tweet: "That is just so offensive. One has to wonder who these people are who created the advert, approved it and put it online without once thinking about it." Dalit historian and writer Karunyakara Lella also hit out at Zomato for its "Dalit phobic" advertisement. "Why #Zomato is insensitive to Dalit sentiments? Why it takes liberty to hurt Dalit life by humiliating Dalit Identity? #BoycottZomato for #DalitPhobic #casteracist advertisement," Lella wrote. Another Twitter user, Sana Satpathy, said Zomato is "beyond disgusting" and its marketing head should be fired immediately. She used the hashtag #BoycottZomato and called for a public apology. The food delivery company has found itself on the wrong side of marketing in the past as well. In 2017, an outdoor ad campaign in major cities including Delhi, Mumbai and Bengaluru showed Hindi expletives "MC, BC" as abbreviations for mac n' cheese and butter chicken. The company later withdrew the ad after backlash on social media. In 2022, Zomato pulled down an advertisement featuring actor Hrithik Roshan who was shown to be craving for a "thali" (food platter) in Ujjain so he ordered it from "Mahakal". Priests of the famous Mahakaleshwar temple in Madhya Pradesh objected, claiming that it offended Hindu sentiments and demanded its withdrawal. Madhya Pradesh Home Minister Narottam Mishra had issued directives to the police to look into the controversy. The company later apologised clarifying that the "Mahakal" reference was for a restaurant and not the temple. The character Kachra in "Lagaan" is a polio-affected Dalit. When Aamir Khan's character Bhuvan insists on adding him to the cricket team - the central theme of the film -- after spotting his spinning skills, upper caste members openly reject the idea as he is an "untouchable". However, he ends up playing a crucial role in the cricket match. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/bajaj-finserv-after-twitterati-scream-foul-about-pesky-calls-rbi-says-will-look-into-it/articleshow/100849176.cms">After Twitterati screams foul about pesky calls, RBI says 'will look into it'</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/hiring-in-india-slowed-down-by-7-in-may-foundit-report/articleshow/100848986.cms">Hiring in India slowed down by 7% in May: Foundit report</a>

You Searched For "Mahakaleshwar Temple" and got 6 results

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