Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<div type="image" title="Traders wearing masks work, on the first day of in person trading since the closure during the outbreak of the coronavirus disease (COVID-19) on the floor at the New York Stock Exchange (NYSE) in New York, U.S., May 26, 2020. REUTERS/Brendan McDermid " height="1514" width="3029" msid="76159523" hostid="261"></div>A version of this post first appeared in "Insider Today," a daily email written by Henry Blodget and David Plotz. To receive it in your inbox, please <a href="http://insider.com/insidertoday" target="_blank" rel="noopener noreferrer">sign up here</a>.Many observers have been mystified by the <keyword id="6357440" type="DEFINITION" weightage="60" keywordseo="Stock-Market">stock market</keyword>'s behavior since mid-March. Despite a crippling blow to the economy, 40 million unemployment claims, the near shutdown of major industries, increasing civil unrest, and threats of military force against US citizens, stocks have recovered almost all their losses.Why?The bulls believe the market is just looking forward from the current carnage to the recovery, which they believe will be stronger than many people think. They point to the massive emergency measures that the Federal Reserve and Congress have thrown at the crisis, which have helped cushion the blow and reduce the worst-case scenario risks. And they believe that, although things are terrible now, the news will get better from here.One of Wall Street's top strategists, however, thinks this optimism is just delusion. David Rosenberg, of Rosenberg Research, says <a href="https://www.businessinsider.com/stock-market-crash-why-current-rally-is-trap-david-rosenberg-2020-5">investors are falling into a "classic bear market trap."</a>Most bear <keyword id="31671" type="CITY" weightage="60" keywordseo="markets">markets</keyword>, Rosenberg observes, go through distinct phases. There's the sharp, initial plunge, which scares the bejeezus out of everyone and triggers panic selling. Then there's a strong recovery in the face of this fear, which deludes people into thinking the worst is over and a new bull market has begun. Then there's a long, brutal decline that lasts for a year or more and takes the market far below the depths of the initial plunge.<div type="image" title="rosenberg bear markets" height="892" width="1282" msid="76159525" hostid="261"></div>Rosenberg believes we're in the second phase — a "bear-market rally" that is calming fears and deluding people into thinking that the storm is over before resuming a more painful decline.Having worked as a professional analyst and journalist during two of the bear markets Rosenberg describes (2000 to 2002 and 2008 to 2009) — and having studied the "Great Crash of 1929" — I can confirm that these patterns are real. By September 2000, for example, in the early months of the "dot-com bust," the Nasdaq had recovered most of the gut-wrenching losses it suffered that spring, and most of the "smart money" (including, unfortunately, me) believed that the worst was over. But then stocks rolled over again and began a more sustained, devastating, and demoralizing decline. Two years later, the Nasdaq finally bottomed down more than 80% from its peak.The same thing happened in 1929. By the spring of 1930, the market had recovered much of the ground it had lost on "Black Monday" and other dark days the prior fall, and some investors thought stocks were off to the races again. Then the crash resumed, and the economy headed into the Great Depression. Two years later, in 1932, the major index closed down more than 80% from the top.As David Rosenberg says—and as the <a href="https://www.conference-board.org/topics/natural-disasters-pandemics">chart below from the Conference Board shows</a>—we saw a similar pattern in 2008. And we could certainly see a similar pattern here. The blue line is 1928-1932. The gold line is 2007-2011. The black line shows the current market through May 29th.<div type="image" title="Stock market 1929 2007" height="1386" width="1866" msid="76159529" hostid="261"></div>I will also note, however, that moments of greatest fear and skepticism are often the best buying opportunities. Back in mid-March, for example, the market was plummeting hundreds of points a day, and it seemed like the world was ending. Since then, though, the economy and pandemic, despite being horrific, have not suffered the worst-case scenarios that some investors envisioned, and investors who bought in March have been rewarded.If the economy continues to recover, and we have some medical breakthroughs or good luck and do not experience a major "second wave" of the pandemic, the market could well climb the "wall of worry" back to new highs.So, in other words, as always with the stock market, there are smart investors and persuasive logic on both sides.How should a normal person invest in the face of this uncertainty?The answer is different for each of us and depends on our individual risk tolerance and time horizon. No one knows the future, so we should build our portfolio so that we will be and feel OK no matter what happens.For most of us — including me — that means diversification. Enough "safe" investments (cash) that if stocks drop 50% to 80% over the next 18 months, I won't panic at the loss of my retirement and sell. Enough "growth" investments (stocks) that if the market continues to rise, I'll offset the inexorable bleed of inflation and earn an acceptable rate of return.Read the original article on <a href="https://www.businessinsider.com/is-stock-market-rise-bear-market-trap-new-bull-market-2020-6">Business Insider</a>

Is this a classic 'bear-market trap'... or a new bull market?

<ul><li>In India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic.</li><li>This number has surely skyrocketed in the last 18 months and there is a significant shift in consumer behaviour that is the real fuel for the growth of the segment.</li></ul>The <keyword id="2540701" type="General" weightage="20" keywordseo="influencer-marketing" source="Orion">influencer marketing</keyword> industry is undergoing a transformation triggered by the pandemic as well as the rise of brands wanting to connect with consumers directly. INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the release of The India Influencer Marketing Report. To be an annual highlight in the calendar, this industry report is the first ever to quantify the current and predict the future path of influencer marketing in India. The report looks at all aspects of the industry including trends and the impact of regulation. In India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed in the last 18 months and there is a significant shift in consumer behaviour that is the real fuel for the growth of the segment. Commenting on the report, <keyword id="232445" type="General" weightage="20" keywordseo="prasanth-kumar" source="Orion">Prasanth Kumar</keyword>, CEO – GroupM South Asia said, “Over the last few years, brands have shown significant interest in influencer marketing. The pandemic has accelerated the adoption of influencer marketing by brands making it an integral part of the brand marketing strategy and is now an important part of our media mix recommendation to brands. The key factor that has got brands interested is the bond of trust and authenticity that influencers share with their audiences, thus helping brands associate with an influencer to leverage the same. This report is our effort to help marketers understand various aspects of influencer marketing in the country. Consumer behaviour is changing at a fast pace, and we want to empower marketers with the knowledge that can help them.” According to the report, top 4 categories i.e., Personal care 25%, F&amp;B 20%, Fashion &amp; Jewellery 15% and Mobile and electronics 10%; contribute 70% volume of influencer marketing. On the influencer radar, celebrities contribute 27% while influencers contribute 73%. Nearly two-thirds of the Indian population follow an influencer. Brands can probably interpret that influencers and creative storytelling correlate with brand differentiation, a key advantage as attention spans get shorter. Ashwin Padmanabhan, President – Partnerships and Trading of GroupM India said, “Influencer marketing industry is at a point of inflexion and can take off, subject to the industry initiating to measure, quantify and make investments in influencer marketing accountable. The ‘India Influencer Marketing Report’ is GroupM and INCA’s attempt to do the same. Not only have we tried to quantify the industry, but we have also attempted to define and standardize the various formats and industry terms. We hope this report will catalyse the industry and ensure the power of influencers is harnessed effectively!”

Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report

The 2015 edition of the <keyword id="1879989" type="UNKNOWN" weightage="20" keywordseo="Google-Online-Marketing-Challenge">Google Online Marketing Challenge</keyword> was a tough battle, with more than 10,000 students from over 100 countries participating for the one title that eluded them- being adjudged the Global Winners of the challenge. 
 
However, the team whose campaign was declared the best entry in their first attempt itself, hailed from India. 
 
The five-member team comprising Saumil Tripathi, Shreeyash Dharmadhikari, Agastya Sanjai, Jelam Bhatt and Jainam Talsania, who were mentored by Professor Shilpa Sawant (seen above in picture) emerged victorious through boosting the sale of Devgad Alphonso mangoes, despite unforeseen but recurrent hindrances playing spoilsport. 
 The second-year students from Mukesh Patel School of Technology, Management and Engineering (under <keyword id="1295159" type="ORGANIZATION" weightage="80" keywordseo="Narsee-Monjee-Institute">Narsee Monjee Institute</keyword> of Management Studies University) chose the Devgad Taluka Mango Growers Society Ltd, which is a growing co-operative society of 700 odd farmers for their campaign. 
 As a part of the 19-day challenge, <keyword id="6355629" type="CITY" weightage="80" keywordseo="Google">Google</keyword> provided all participants with advertising credits which were to be used to design online marketing campaigns for any company, brand or non-profit organization chosen by them. 
 
Based on approximately 1,055 keyword searches, the team made a total of 101 ads for the product in order for it to be relevant and reach their targeted audience and as the global winners of the challengers, the team will be making use of their one week all-expense paid trip to California to Google’s US office. 
 
In a freewheeling chat, Business Insider catches up with Agastya Sanjai, the team’s coder and detailer about their journey to the top. 
 
How and when did you and your team start preparing for the Google Online Marketing Challenge? 
 
We started preparing at the end of February this year, starting with team building, learning search engine marketing and search engine optimization from scratch and getting the correct business on board. Once that was done, we then began strategizing on campaigns and our future course of action in the campaign window. 
 
How would you describe the competition? 
 
The Google Online Marketing Challenge is that one competition that helps students understand the online marketing space through experimental learning. It involves running a live campaign with real money for a real business. By the end of the competition one is completely equipped with the knowledge and experience of handling a business online. Being students in the second year of college, that was quite a big leap for us. 
 
What was the idea behind choosing DevgadMango.com for the campaign? 
 
We always wanted to market a seasonal product and recognized that farmers could be one of the biggest beneficiaries of the e-commerce sector and as a result zeroed in on DebgadMango.com, which was one of the early adopters of the advantages of online marketing. Technology can truly help people from the remotest parts of the globe to advance both economically and socially, and Omkar Sapre, the Chief Marketing Officer of <keyword id="3019092" type="UNKNOWN" weightage="80" keywordseo="Devgad-Mango">Devgad Mango</keyword> comprehended that earlier on, and we just wished to help him in his efforts. 
 
How long did it take your team to finish the campaign? 
 
It took us a total of about four months to see to it that the campaign comes to a close. The unending hours in those four months included learning the basics of online marketing, approaching a client, conducting the campaign itself and finally writing/submitting our reports to Google. 
 
What were some of the hurdles faced by your team during the course of the campaign? 
 
Undoubtedly having to manage our hectic college schedules and coursework was one of the greatest hurdles we faced in terms of the amount of effort we could put in. We would usually end up working on our campaign late into the night. 
 
Coming to the business side, sporadic showers in Maharashtra in the months of March and April caused lots of crop diseases (such as the Anthracnose virus attack) which led to the plummeting of the price of mangoes and additionally spoilage rates increased drastically. This turned out to be a headache when we realized there could be a possibility that we might not have enough stock at our end to dispatch. 
 
Moreover, being fresh entrants into the advertising space, competing against existent and new industry players with large ad spends, pushed us to work harder towards ad content creation and use tactics such as flash campaigns. 
 
Could you familiarize us with the results of your campaign? 
 
Our campaign helped boost sale of Devgad Alphonso mango to nearly 4,200 dozens in April this year, which is almost 15% more when compared to last year. 
 
In terms of revenue, the mango growers' cooperative in Devgad, Sindhudurg district earned almost Rs 42 lakh in one month, registering a 25% boost over the same period in 2014. 
 
There was also nine times the return on the amount we initially spent, apart from orders from new customers residing in 20 states, outside of Maharashtra. 
 
How excited is your team for the trip to California? 
 We have scheduled the trip to California for January end, 2016, keeping our college schedules and exams in mind. Belonging from an Engineering and Management background, it is everybody’s dream to visit the <keyword id="6357722" type="COMPANY" weightage="80" keywordseo="silicon-valley">Silicon Valley</keyword>, especially the Google Headquarters in Mountain View. We are extremely excited about the trip! 
 
Image credit: Agastya Sanjai

The Five Indian Marketeers: Meet the global winners of the Google Online Marketing Challenge

<ul><li><keyword id="316200" type="PERSON" weightage="60" keywordseo="Jim-Bianco">Jim Bianco</keyword> <a href="https://www.cnbc.com/2020/09/08/most-painful-market-pullback-since-march-is-here-jim-bianco-warns-.html">told CNBC on Tuesday</a> that the <keyword id="6357440" type="DEFINITION" weightage="60" keywordseo="Stock-Market">stock market</keyword> was in a 10% to 15% correction.</li><li>The market strategist said catalysts for the correction included a "frenzy of speculative activity in the options market" and the realization that more stimulus from Congress might never come.</li><li>Investors should wait until the market begins to turn to the upside to buy stocks, Bianco added.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet?utm_source=markets&amp;utm_medium=ingestgest">Visit Business Insider's homepage for more stories</a>.</li></ul>The market strategist Jim Bianco <a href="https://www.cnbc.com/2020/09/08/most-painful-market-pullback-since-march-is-here-jim-bianco-warns-.html">told CNBC on Tuesday</a> that the stock market was in the middle of a 10% to 15% correction, the worst since March, and that it may be too early for investors looking for a discount to dive in.The Bianco Research president and macro strategist said a "frenzy of speculative activity in the options market" and a recent realization that additional stimulus from Congress might not come at all were two catalysts for the sell-off.Bianco also said the market was not rebounding as quickly off its lows as it did after corrections on April 1 and June 11.Read more: <a href="https://www.businessinsider.com/investing-strategy-us-championship-oliver-kell-shares-secret-to-returns-2020-9">US Investing Championship contender Oliver Kell raked in a 359.4% return through July. Here's the strategy he's using to crush the competition — and 3 stocks he's holding right now.</a>"We made a lower low Friday, we're making a lower low today, so this market is showing weakness after the sell-off, something we haven't seen since March," he said. "And that's why I think that it's a little early to maybe jump in on the market and that we can probably expect a bit more of a pullback and a bit more of heat around the collar before it's all over."The strategist said investors should wait until they see signs that the market has turned around "and then jump in on it on the upside.""Even if you go back to March, if you were four or five days early, you would have lost another 15% of your money before the market rallied back, and then it rallied back only to your breakeven point," Bianco said. "And so you'd be better off just letting this process unfold over time, and then when it seems like it's on the backside of it, it rallies again, to jump back in. But we're not on the backside of that yet."Read more: <a href="https://www.businessinsider.com/stock-picks-to-buy-for-covid-19-vaccine-gains-goldman-2020-9" target="_blank" rel="noopener">GOLDMAN SACHS: Buy these 19 stocks right now for big future gains once a COVID-19 vaccine is available</a>

The stock market is in a 10% to 15% pullback, its worst since March, one Wall Street expert says

<ul><li><keyword id="4120995" type="PERSON" weightage="100" keywordseo="iProspect">iProspect</keyword> interviewed more than 350 global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to understand their expectations for 2020 and their hopes and concerns for the next ten years.</li><li>The report reveals that 78% identify having a connected data strategy as the most important component of a successful digital transformation, while 69% believe a clear culture transformation strategy is the most underestimated facet.</li></ul>The leading global business performance agency, iProspect from the house of Dentsu Aegis Network (DAN), has released their fifth annual whitepaper, 'Future Focus 2020: The Next Ten Years'. It is built to help marketer navigate the road ahead in a hyper-sensitive global media landscape. The report uses evidence-based data and interviews to predict that those businesses that reconcile long-term planning with short-term performance will see continued success in the decade ahead. The report reveals how the new commerce models are predicted to turn heads. It proves that one out of four marketers believe subscriptions could represent more than 50% of their revenues in five years, and less than half declare they don’t plan to get involved in recommerce at all in the next five years. iProspect interviewed more than 350 global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to not only understand their expectations for 2020 but also their hopes and concerns for the next ten years. The report also includes exclusive interviews with global leaders from businesses such as Sprint, SideWalk Labs, Microsoft, and Buttercloth. Feedback shows that increasing trust and harnessing technology are the key ambitions for 2020 and that the search for ways to keep pace with the speed of change in the next five years keeps marketers awake at night. Marketers are torn between what the industry dictates and their own experience of digital transformation. 78% identify having a connected data strategy as the most important component of a successful digital transformation, while 69% believe a clear culture transformation strategy is the most underestimated facet. It is clear that inclusivity is still more a concept than a reality. While 93% of marketers believe inclusive marketing is important, fewer than one in ten review for inclusivity as part of product and marketing campaign development. Building on <a href="https://www.iprospect.com/en/us/news-and-views/insights/future-focus-2019/">iProspect's 2019 research looking at the growing focus on trust,</a> the 2020 Future Focus whitepaper focuses on the search for trust, including: <ul><li>Digital transformation… still loading; examining the current state of digital transformation and what makes brands successful in the digital economy. </li><li>De-averaging; a look into the rise of Diversity, Inclusivity and the personalisation imperative. </li><li>Commerce, redux; ponders the growing commerce models, from direct-to-consumer, to recommerce and subscriptions. </li><li>Mobilis in Mobili; delves into the increasing connectivity, its implications for client centricity and the marketing practice. </li></ul> In this latest publication, iProspect not only explores what these trends are and what they mean but also, look at how to make the most of these business opportunities by preparing today. 'Future Focus 2020: The Next Ten Years' invites marketers to reconcile long-term planning with short-term performance.

1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect

<ul><li>The <keyword id="11895235" type="UNKNOWN" weightage="60" keywordseo="stock-market" source="Orion">stock market</keyword> is set to fall as a slowdown in economic growth starts to materialize, according to Morgan Stanley's Mike Wilson.</li><li>Wilson said negative earnings revisions are likely as the economy shows signs of slowing.</li><li>"The bottom line is that this <keyword id="12211354" type="UNKNOWN" weightage="60" keywordseo="bear-market" source="Orion">bear market</keyword> will not be over until either valuations fall to levels that discount the kind of earnings cuts we envision, or earnings estimates get cut," Wilson said.</li></ul>Despite six straight weeks of losses for the broader stock market, investors shouldn't be fooled by any bear-market rally that may materialize, according to <a href="https://markets.businessinsider.com/stocks/ms-stock">Morgan Stanley's</a> Mike Wilson.Wilson still holds a bearish view on the stock market as signs of a slowdown in economic growth begin to show, Wilson said in a Monday note. Recent PMI data shows deceleration, the <a href="https://www.businessinsider.com/us-economy-shrank-gdp-americans-shouldnt-worry-recovery-strong-outlook-2022-4">economy contracted in the first quarter</a>, and earnings revisions are deteriorating, Wilson highlighted."We're in the midst of a hotter but shorter cycle in the US. The key implication here is that the early-to-mid-cycle benefits of positive operating leverage are behind us and earnings growth is likely to decelerate, driven by margin compression and slowing top-line growth," Wilson said, adding that earnings weakness will persist into 2023. "The <a href="https://markets.businessinsider.com/index/s&amp;p_500">S&amp;P 500</a> is still not priced for this backdrop," Wilson said, adding that he expects the overall downtrend in stocks to continue. In Wilson's bear case scenario, the S&amp;P 500 will drop 15% from current levels to 3,400 as a recession materializes due to sticky input and labor cost inflation."The bottom line is that this bear market will not be over until either valuations fall to levels that discount the kind of earnings cuts we envision, or earnings estimates get cut," Wilson said. The real question is whether management companies will lower their earnings guidance before analysts cut their estimates.But the 10-Year US Treasury yield has begun to stabilize below 3%, the forward price-to-earnings multiple for the S&amp;P 500 has fallen below its 10-year average, and stocks appear oversold after six straight weeks of declines. That sets the market up well for a sizable bear market rally, according to Wilson."Stocks appear to have begun another material bear market rally. After that, we remain confident that lower prices are still ahead. In S&amp;P 500 terms, we think that level is close to 3,400, which is where both valuation and technical support lie," Wilson explained.Wilson isn't the only Wall Street strategist with a bearish view on where the market goes from here. Goldman Sachs <a href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-recession-economy-sp500-price-target-cut-goldman-2022-5">lowered its S&amp;P 500 price target for the third times this year</a> on Friday to 4,300 from 4,700. The bank also sees a 35% chance that the economy enters a recession over the next year, which if so would send the S&amp;P 500 to about 3,600. "While we don't have a recession baked into our base case forecasts, we do for our bear case because the risk of a recession has gone up materially. That is just another reason why the equity risk premium is too low, and stocks are still overpriced in our view," Wilson concluded.

Don't be fooled by a bear-market rally in stocks ahead of 15% further downside in the the S&P 500, Morgan Stanley warns

<ul><li>Marketing has always been about understanding how a consumer reacts to certain triggers and how brands can use that to influence them.</li><li>After the year 2020 turned the marketing world upside down, brands and businesses of all sizes had to reimagine their communication strategies and evolve with the rapidly changing times.</li><li>Brands started offering a helping hand to consumers by leveraging their social media presence to either amplify citizens’ SoS for ICU beds or to spread awareness around vaccination registration.</li><li>In 2021, the focus shifted primarily to digital channels owing to the pandemic.</li><li>As we enter a new year with a lot of hope and optimism for the future, we speak to a few brands to discuss how the pandemic impacted their marketing activities and what the future holds for marketing.</li></ul>After months of multiple nationwide lockdowns in 2020 and living and working in isolation, the Indian <keyword id="11095746" type="General" weightage="20" keywordseo="marketing-ecosystem" source="Orion">marketing ecosystem</keyword> started preparing for a new future. Brands decided to pause, reflect, rework their strategies and most importantly, prioritise consumer interest. They focused on creating more enhanced consumer experiences online as we all waited to physically get back to our ‘normal’ lives. A few brands decided to reach out to people who were crying for help and many brands swallowed their pride, kept aside fierce rivalry and started uplifting their competitors in social media posts instead -- even burger and cola wars stopped. Consumers started yearning for stories that uplift and inspire them to keep going in the otherwise gloomy times. There was a new-found appreciation for empathetic advertising and nostalgia marketing in the brandverse, which continued in 2021. Brands delivered some hope and delight with every post and advertisement. They also started speaking one-on-one with their consumers across social media channels more than ever and delivered on what is asked of them because GenZ and Millennials are quick to call out unconnected brand purposes. Brands also moved along with the great digital migration of consumers and expanded their digital presence. They also factored in the massive economic upheavals due to the pandemic and offered value-based deals. They engaged with consumers on smart devices and interfaces across the home, expanded their media mix to include virtual reality, video conferencing platforms and video gaming platforms. This year’s Ipsos and Tetra Pak report found that the personal, economic and environmental fragility experienced during the global pandemic has created a shift from more passive concern to active caretaking -- driven by the desire to protect ourselves, our communities and the security of the planet. People are being more proactive in making the right purchases – for their own wellbeing and for the environment around them. This includes dietary choices and recycling more and reducing waste. As a result, we have seen more eco-friendly product and packaging launches this year. The concern for the environment will only grow stronger and brands will be expected to align themselves with a larger purpose. With a new-found appreciation for life and altered perspectives towards marketing, we reached out to Indian brands from different sectors to find out what are some of the trends that they expect to see in 2022. Here is what they said: Pankaj Sharma, Director – Consumer Products Division, L’Oréal India: Indian beauty consumers have become more discerning as they move between online + offline buying and experiencing paradigms. And in this journey, eCommerce will continue to play a big role in driving beauty in India. It has created more opportunities for consumer experience and demand fulfillment. The initiatives like live streaming, e-BAs, Video-Content on DIY have enabled new touchpoints. This has allowed more specific media and activation plans for each region, depending on the festive peaks. For example, at L’Oréal India, we used Insta-Festive as one of our umbrella themes and could do insta-diwali, insta-pujo, insta-karwa, insta-onam as activation points to engage with consumers on e-commerce and digital with the power of data. Apart from targeting festive occasions, we are moving towards occasion-led purchases, celebrating personal milestones of life. Hence beauty brands are sending out relevant brand communications throughout the year, with the same rigor, as one would have done during the festive season before. The festive season, however, still sees an uptick in purchases and offers a variety of formats to give consumers what they’re seeking. Raunika Malhotra, President - Marketing &amp; Corporate Communications, Lodha: In the coming year, I see stakeholder marketing becoming increasingly relevant. It essentially means working towards creating value for all stakeholders that include customers, employees, vendors, communities, natural capital, cities, etc. The other trend that we will witness is the increased use of analytics and data scientists in marketing communication and performance. Lastly, the pandemic has made people more conscious of the community and the environment at large. They are looking to engage with brands with shared values of doing good for the society and the planet. Abhishek Shahabadi, Vice President &amp; Portfolio Head, Scotch and Premium Whites Diageo India: There’s been good momentum on Diageo India brands in 2021, despite operational challenges due to pandemic led restrictions. This is attributed to the growing trend of ‘at-home drinking’. The off-trade salience increased to 88% compared to 73% in the pre-pandemic phase, as individuals were constrained to more intimate drinking occasions at home. We see at-home drinking as a strong trend coupled with the growth of outdoor experiences in 2022 as the market opens. Keeping this in mind, Diageo India continues to strengthen its in-home play through off-trade and digital along with influencer engagement to embrace ways to make at-home drinking experiences more enjoyable. Arnab Roy, Vice President, Marketing, Coca-Cola India &amp; Southwest Asia: While this year has tested the thinking and resilience of brands worldwide, going forward, we hope that the pandemic continues to regress and we get the real magic back into our lives. As people step out of their homes more often, they will be looking out for more real activities like watching blockbusters at multiplexes, visiting their favourite food “gullies” and travelling more frequently with their loved ones. Post COVID we are also seeing a trend where people are more experimentative and open to new genres of music, food, sports and entertainment. It is thus imperative for brands to deliver integrated experiences at a global scale with the agility, speed and data-driven insights that are required to win locally. Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers: Gold has always been a preferred consumption item for Indians and in the post COVID-19 era, it has also emerged as one of the safer and more lucrative long-term assets. The dynamic market scenario and uncertainty caused by the COVID-19 pandemic led to renewed interest from younger consumers who bought into the idea of gold jewellery, for the first time. Today’s young consumers or millennials consider jewellery as a fashion statement and a style symbol that will go with their sensibilities and help them showcase their true self. Because of this, it has become increasingly critical for jewellery companies to keep up with newer trends and address the changing sensibilities and consumer preferences in this ever-evolving business environment. To address the ongoing digital transformation in India’s jewellery industry, we are focusing on creating a holistic ecosystem, strengthening our omnichannel strategy and making the ‘phygital’ model more seamless. Over the past few years, we have been making consistent investments in developing and leveraging technology to offer convenient solutions to customers for purchasing jewellery or investing in gold. As a result of this, we were well-positioned to adapt to this digital transformation and ventured into newer product categories such as Digital Gold as well as explored newer avenues to reach our customers by introducing services such as Gold Ownership Certificate and LIVE Video Shopping facility, which allowed customers to browse through and purchase jewellery at the comfort of their homes. One of the biggest trends that have emerged out of the nationwide lockdown is an enormous increase in the screen time spent by Indians across digital platforms. In line with this, brands have aligned their marketing budgets towards digital, social media &amp; OTT, especially for including new content. Following this, we have introduced temporary changes to our media mix with a more digital-centric approach, which is a key to making the most during this quarter. With 2022 around the corner, we aim to continue moving forward on this growth trajectory and register consistent growth while widening our consumer base. Kartik Johari, Vice President - Marketing &amp; Commerce, Nobel Hygiene: 2022 will be the golden year for great marketeers, as content will reign supreme. We are drowning in a glut of content, be it 10 sec Reels, to full-blown documentaries. Consumers on the other hand are oscillating between anxiety, fright and boredom. The challenge is up to us, to create content that can engage, reassure, add value and be honest. It is so important to keep a track of how many people the content reaches, who engages, and what they say. We have never had so much data on our interactions and it is time we start using data better! It should be an interesting year for strong brand teams. Ketan Kulkarni, Chief Commercial Officer, Blue Dart: The world has acclimatized to the ‘new normal’ and what seemed to be the most challenging obstacle of 2020, has now enabled us to prepare for any unprecedented events that could cause business disruptions in the future. A major factor in actualizing this is agility driven by technology and automation. The role of logistics has been highlighted over the last two years given our industry’s essential service status and this has only been possible because of the technology-based solutions adopted by resilient players. 2022 will definitely see an enhancement in the ‘Technology-led transformation’ that we are witnessing today. Digitalization across the supply chain from first mile to last mile is the future of the industry; technology enabling near-autonomous facilities, robotics, drone-delivery systems, and 3D/additive manufacturing are going to be adopted very quickly. The reason is, in the event of another unprecedented crisis, organizations would want to ensure ‘business-as-usual’ to cause minimal business disruptions. The underlying theme of 2022 would revolve around creating business models that will survive in a ‘less-contact’ society. Amrinder Singh, Director, Bonn Group of Industries: It's been a fantastic year of change and recovery for both consumers and businesses. Consumers prioritised their safety while dealing with illness, job loss, lack of available products and services. Anticipating change and adapting for future challenges accordingly can help enterprises see around corners and plan effectively for the post-pandemic consumer. Businesses are riding on the pandemic-accelerated digital transformation wave and the trend is likely to continue. Around 80% of companies are allocating resources to improving their e-commerce and shopping platforms. This includes a full 60% investment in their digital direct-to-customer (DTC) channels. The digital shift also includes transforming internal capabilities and creating efficiencies with the help of technology. The future of retail will be omnichannel shopping or phygital retail. New technologies will continue to transform the retail sector with rapid change and innovation. Retail consumers will expect frictionless and tech-enabled experiences. As retailers and manufacturers embrace a direct-to-consumer model through e-commerce, traditional marketing channels will continue to blur. Satish NS, Senior Vice President, Sales and Marketing, Haier Appliances India: Today, hyper-personalization is inevitable for brands to get closer to their consumers. More than ever before, brands need to work on identifying and nurturing relevant cohorts for the business and reach out to them with tailored content that strikes an instant connection between the brand and its consumers. Since digital gives us the liberty to phenomenally reduce the distance between a brand and its customers, it’s important to create critical touchpoints along the consumer journey that will enable a more immersive brand experience with a 360-degree approach. Moreover, leveraging creative strategies on digital to deliver business impact will continue to become even more important in the coming years. Next year, we will also see an uptick in brands that will be experimenting big with performance marketing tools to help drive better ROI for the business. Manish Bandlish, Managing Director, Mother Dairy Fruit &amp; Vegetable Pvt. Ltd: The year 2021 was yet again a dynamic year however, the revival has been remarkable for us at Mother Dairy. Preparedness coupled with collaboration, resilience and agility played a vital role in the pandemic stressed quarter of this year, to ensure wellbeing of each and every employee as well as business continuity in order to serve our consumers. The year saw new products, markets and experiences, both for the business as well as the consumers. Despite the happenings, this year saw consistent supplies as varied channels such as e-commerce continued big-time. In addition, the consumption trend of consumers which began witnessing a change last year are persistent this year as well with in-home consumption and preference for packaged foods going strong.

Marketing trends to watch out for in 2022

<ul class="summary-list"><li>Stock <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword> had an early "Santa Claus rally" in November, but veteran <keyword id="43243" type="ORGANIZATION" weightage="60" keywordseo="Bull">bull</keyword> <keyword id="1588662" type="PERSON" weightage="60" keywordseo="Ed-Yardeni">Ed Yardeni</keyword> believes there's more to come next year.</li><li>"November was one of the best months ever for the market," the Yardeni Research boss told CNBC. "It broadened quite dramatically the small-cap and mid-cap <keyword id="6354298" type="DEFINITION" weightage="60" keywordseo="Stocks">stocks</keyword>. It was just a great, great month for the market."</li><li>The disappointing November jobs report shouldn't worry investors, according to him, because it suggests the first quarter will avoid a double-dip recession.</li><li>Coordinated global monetary policy will continue to enable a bullish backdrop for stocks, he said.</li></ul>Stock markets may have massively outperformed in November, but expansionary monetary policy could drive them even higher next year, longstanding bull Ed Yardeni told <a href="https://www.cnbc.com/2020/12/06/record-highs-are-justified-because-economy-will-boom-ed-yardeni.html">CNBC</a>."The market already had its Santa Claus rally," he said on CNBC's "Trading Nation.""But it just keeps going up anyways, and no matter how much you try to look at it fundamentally, I think the fact is there is so much liquidity with interest rates so low driving the market higher."The benchmark S&amp;P 500 index ended November up 11.8%, notching its best monthly performance in 33 years. Its gains reflected optimism around COVID-19 vaccine development and a resolution to US presidential election uncertainty."November was one of the best months ever for the market," Yardeni said. "It broadened quite dramatically the small-cap and mid-cap stocks. It was just a great, great month for the market."However, a record number of coronavirus cases in the US and the disappointing jobs report for November is fuelling concerns over the pace of economic recovery. US employers added only <a href="https://www.businessinsider.com/november-jobs-report-tk-nonfarm-payrolls-unemployment-rate-economic-recovery-2020-12">245,000 jobs in November</a>, far lower than the 460,000 expected.Yardeni, however, believes a 'V'-shaped recovery is in progress.Read More: <a href="https://www.businessinsider.com/stock-picks-to-buy-top-recovery-bets-q1-2021-goldman-2020-12" target="_blank" rel="noopener noreferrer">Goldman Sachs says buy these 19 beaten-down stocks on its 'holiday shopping list' that are poised to break out in the 1st quarter of 2021</a>"I really wasn't that disappointed," he said of the jobs figure. "Government had a drop of almost 100,000 [payrolls] because census workers just had part-time jobs. Excluding that, we were up over 300,000. Wages were up, and the workweek held up pretty well."Not only does he believe the US <keyword id="34412" type="ORGANIZATION" weightage="60" keywordseo="economy">economy</keyword> will bounce back sharper by spring next year, but that global monetary policy will enable a bullish backdrop for stocks."You've got the major central banks just pouring liquidity," he noted. "I'm not just watching the Federal Reserve balance sheet every week. I watch the ECB, and the Bank of Japan. They're all continuing to expand their balance sheets."Aside from his optimism for the <keyword id="6357440" type="DEFINITION" weightage="60" keywordseo="Stock-Market">stock market</keyword>, he recognized the need for further federal aid for individuals and businesses that endured the worst of their fears this year."There are a lot of people who have been left behind," he said. "Either they lost their jobs and now are being threatened with possibly losing their unemployment insurance. And then, of course, there are a lot of businesses who barely survived the first and second waves of this pandemic."Read More: <a href="https://www.businessinsider.com/ray-dalio-principles-toxic-forces-threaten-us-civil-war-revolution-2020-12" target="_blank" rel="noopener noreferrer">Billionaire investor Ray Dalio breaks down how US debt and money-printing binges have formed a 'classic toxic mix' that could set it on a downward spiral towards revolution and civil war</a>

Markets have had their 'Santa Claus rally' but a strong economy could drive stocks even higher, veteran Wall Street bull Ed Yardeni says

<ul class="summary-list"><li>A <keyword id="3259650" type="PERSON" weightage="60" keywordseo="stock-market-correction">stock market correction</keyword> is a brief 10%-20% dip in the value of individual stocks or the overall market from its most recent peak. </li><li>Market corrections occur on a regular basis and are important for preventing artificially inflated stock prices.</li><li>They are nothing to worry about in most cases, as long as you're investing long-term.</li></ul>There's nothing quite like the rush of watching your investments gain value. The same could be said about the moment of panic when you see them start to take a tumble.However, it's common to see plenty of ups and downs in the market. And a dip isn't always necessarily bad.Many of these dips are <keyword id="6357440" type="DEFINITION" weightage="60" keywordseo="Stock-Market">stock market</keyword> corrections, and understanding what that means can help you better manage your portfolio and protect your wealth. Here's what you need to know about stock market corrections and why they matter.<h2>What is a stock market correction?</h2>A stock market correction is a brief dip of 10%-20% in the market or individual stock that occurs to correct artificially inflated stock prices and unsustainable growth. They typically last a few months, although some last only a few days.To help you understand the difference of a few key ways investors describe the market, here's a brief rundown:<ul><li>Correction: A temporary decline in the market</li><li><a href="https://www.businessinsider.com/what-is-a-stock-market-crash" target="_blank" rel="noopener">Crash</a>: An unforeseen and sudden drop in stock prices, often signaling wider economic turmoil</li><li>Bear market: A widespread and prolonged decline of 20% or more in market prices</li><li>Bull market: When the market condition is on an upward trend for a sustained period of time</li></ul>A stock market correction can occur for a number of reasons. Many investors chase market trends, so if people are buying a stock because they believe it will rise in value, others are likely to follow suit. This causes the price of that stock to rise. As this happens, some investors who hold that stock may begin to sell in order to turn a profit while the price is high, as will others, causing the stock price to dip temporarily.This can happen on a larger scale as confidence in the market waxes and wanes. Good news can artificially inflate stock prices, and sometimes the market reaches a point when demand for stocks goes down, forcing investors who want to sell to lower prices.<h2>What are the effects of a market correction?</h2>In these situations, the market dips to correct itself to avoid a market crash. This typically occurs during an overall period of growth. Historically speaking, most market corrections <a href="https://www.schwab.com/resource-center/insights/content/market-correction-what-does-it-mean" target="_blank" rel="noopener">have not gone beyond a 20% decline</a>, and they often resulted in a bounce back to normalcy or even a bull market - that is, a period of significant growth.However, it is possible for a market correction to transform into more dire conditions. If a decline surpasses 20% and lasts for a sustained period of time, it transforms into what's known as a bear market. These periods of market decline are often accompanied by economic stagnation and increasing rates of unemployment. Sometimes they can lead to a <a href="https://www.businessinsider.com/recession-vs-depression" target="_blank" rel="noopener">recession</a>.While this describes the effect on the market as a whole, it's important to note that not all stocks react to a correction equally. High-growth and more volatile stocks tend to be the most reactive, while non-cyclical stocks, such as <a href="https://www.businessinsider.com/what-are-defensive-stocks" target="_blank" rel="noopener">defensive stocks</a> will be less impacted.<h2>Why do market corrections matter?</h2>Market corrections can impact the performance of your stocks so it's always a good idea to know when it's happening.In general, market corrections impact most long-term investors minimally, as long as it doesn't evolve into a recession. A brief dip isn't troubling as long as your portfolio continues on a general upward trend, so time will likely be on your side. This is even more true if you've diversified your portfolio by holding stocks in a wide range of sectors. This includes non-cyclical stocks, also known as defensive stocks, which tend to perform well even under slowed market conditions.But for short-term investors such as day traders and others attempting to "time the market," market corrections can present both significant opportunities and obstacles. On the one hand, a market correction can be a good time to purchase valuable stocks at discounted prices. On the other hand, this is quite risky, as stocks could continue to dip further. Being forced to sell during a dip can be an expensive mistake.Some investors will attempt to predict market corrections using market analysis and by comparing market indexes to purchase at a low. But it's difficult to know for sure when it will happen and what the end result will be. For this reason, it's generally a better idea to keep your portfolio diversified and rely on long-term growth rather than short-term gains. As you near retirement age, you can rebalance your portfolio regularly and shift your investments toward more stable assets such as bonds. This will protect your portfolio from losing value at a point when you don't have enough time left for it to recover.<h2>The financial takeaway</h2>Stock market corrections can be scary, but they're a natural part of how the market behaves. If there's one rule to follow in investing, it's not to make impulsive decisions based when the market declines.Knowing what a stock market correction is and how it works can help you better understand the nature of your investments so you can manage them more efficiently.Some may use corrections in an attempt to time the market, but you're more likely to benefit by simply using this knowledge to remain steadfast when your portfolio takes a hit rather than selling at a loss. When it comes to the stock market, having patience and ensuring you have a diverse portfolio during dips is the best way to go.<a data-type="5fd3f367628b9a440f246bda">8 of the biggest stock market crashes in history - and how they changed our financial lives</a><a data-type="5f6b8a7dce3d6906f632225c">What is a bear market? How to make sense of a prolonged period of decline in the stock market and invest wisely</a><a data-type="5fa321ac2c44cc6da52a5577">Volatility measures how dramatically stock prices change, and it can influence when, where, and how you invest</a><a data-type="5f46ae32aee6a832e351b680">Business cycles chart the ups and downs of an economy, and understanding them can lead to better financial decisions</a>

What is a stock market correction? How to make sense of sudden drops in the market

<ul class="summary-list"><li><keyword id="657946" type="PERSON" weightage="60" keywordseo="Millennials">Millennials</keyword> in <keyword id="3658" type="COUNTRY" weightage="60" keywordseo="India">India</keyword> are driving the country's <keyword id="6357440" type="DEFINITION" weightage="60" keywordseo="Stock-Market">stock market</keyword>, <a href="https://www.bloomberg.com/news/articles/2021-03-23/millions-of-millennials-are-piling-into-india-s-stock-market">Bloomberg reported</a>.</li><li>They are likelier to take risks than their elders, departing from the asset investments typical in India.</li><li>Worldwide, young investors are shifting investing trends - and economies along with them.</li></ul>Millennials in India might be changing the country's stock market. Driven by quarantine boredom, many 20- and 30-something Indians have turned to stock trading during the pandemic, <a href="https://www.bloomberg.com/news/articles/2021-03-23/millions-of-millennials-are-piling-into-india-s-stock-market">reported Bloomberg</a>. The stock market rally and rise of trading apps and social media has lured these young investors, Bloomberg wrote, many of whom are <keyword id="176171" type="PERSON" weightage="60" keywordseo="day-trading">day trading</keyword> for the first time.The influx of young investors is a similar story around the world, but an especially positive sign for India's economic development, as active investor accounts increased to a record 10.4 million in 2020. Only 3.7% of the country's 1.36 billion people invest in equities, per Bloomberg, compared to 12.7% in China and 55% in the US."India could easily equal China's market cap in the next five to 10 years because going forward, growth in India's market will probably be faster," emerging-market investor Mark Mobius told Bloomberg. "China, because of its size, will probably grow more slowly."It also signals that internet adoption is extending to areas of the country beyond the big cities of Mumbai and New Delhi. Securities firm Angel Broking told Bloomberg that more than 50% of its new customers in its fourth quarter were from "smaller cities and towns."Indian millennials are more likely to take market risks, a departure from other investors' traditional investments in bank deposits and physical assets like real estate and gold, the latter of which served as an "insurance policy and a retirement plan in a country that lacks robust social welfare systems or widespread access to formal credit," Bloomberg wrote.This appetite for risk-taking is common in other <keyword id="31671" type="CITY" weightage="60" keywordseo="markets">markets</keyword>' experience of millennial investing, though, pointing to a more volatile <keyword id="34412" type="ORGANIZATION" weightage="100" keywordseo="economy">economy</keyword> as younger participants join the stock market.<h2>Millennials are driving big investing trends</h2>Worldwide, the bored and young fueled a <a href="https://www.businessinsider.com/millennials-gen-z-pandemic-investments-spending-toys-vintage-clothes-animals-2020-12">big shift in investing</a> in 2020.<keyword id="6354947" type="UNKNOWN" weightage="60" keywordseo="bitcoin">Bitcoin</keyword> was buzzing, <a href="https://www.businessinsider.com/bitcoin-an-all-time-high-still-uncertain-investment-millennials-2020-12">surpassing its previous peak</a> from December 2017, a year when it had <a href="https://www.businessinsider.com/bitcoin-price-in-2017-review-2017-12">a "wild run</a>," rising by more than 1,300% and <a href="https://www.businessinsider.com/cryptocurrency-bitcoin-ethereum-ico-mania-going-mainstream-2017-8?curator=TechREDEF">going mainstream</a> before tumbling the next year as it and other <a href="https://www.businessinsider.com/bitcoin-price-cryptocurrencies-ether-litecoin-bitcoin-cash-2018-9">cryptocurrencies slumped</a>. But <a href="https://markets.businessinsider.com/currencies/news/bitcoin-surges-past-15000-hits-highest-level-in-two-years-2020-11-1029772298">substantial millennial interest</a> brought the hype alive again. <a href="https://markets.businessinsider.com/currencies/news/world-biggest-crypto-fund-manager-michael-sonnenshein-bitcoin-money-evolution-2020-11-1029826836">The conditions of the pandemic</a> and resulting search for <a href="https://www.coindesk.com/dbs-bitcoin-crypto-pandemic">an investing hedge</a> against potential inflation, more widespread availability on <a href="https://newsroom.paypal-corp.com/2020-10-21-PayPal-Launches-New-Service-Enabling-Users-to-Buy-Hold-and-Sell-Cryptocurrency">PayPal</a> and<a href="https://cash.app/help/us/en-us/1016-bitcoin"> Square</a>, and new Wall Street regulators, could be contributing to its rally.Stock-trading startup <keyword id="1268253" type="PERSON" weightage="60" keywordseo="Robinhood">Robinhood</keyword> also saw explosive growth during the pandemic thanks to a new generation of novice traders flocking to the stock, options, and cryptocurrency platform, <a href="https://www.businessinsider.com/robinhood-ipo-soliciting-advisers-2021-bloomberg-report-2020-11">Insider's Graham Rapier reported</a>. The free-trading investing app, whose <a href="https://www.npr.org/2020/08/11/895054084/millions-turn-to-stock-trading-during-pandemic-but-some-see-trouble-for-the-youn">average user</a> is 33 years old, <a href="https://www.businessinsider.com/what-founders-can-learn-from-robinhoods-success-trap-profits-mission-2020-7">added 3 million users</a> to its current total of 13 million this year alone. The company even raised <a href="https://www.nytimes.com/live/2020/08/17/business/stock-market-today-coronavirus">$200 million in funding</a> in December.But the boom hasn't been entirely positive: It's <a href="https://www.businessinsider.com/robinhood-hackers-accessed-2000-trading-accounts-bloomberg-2020-10">triggered outages and angry customers</a>, and amateur traders have <a href="https://www.businessinsider.com/what-founders-can-learn-from-robinhoods-success-trap-profits-mission-2020-7">lost thousands of dollars</a> through high-volume day trades.More recently, a group of day-trading Redditors from The WallStreetBets forum used the platform to incite <a href="https://www.businessinsider.com/whats-a-day-trader-retail-gamestop-reddit-change-wall-street-2021-1">frenzied trading in the shares of GameStop</a> in response to hedge funds "shorting" the stock. Their trades sent <keyword id="363661" type="COMPANY" weightage="60" keywordseo="GameStop">GameStop</keyword> soaring, causing <a href="https://markets.businessinsider.com/news/stocks/short-sellers-sitting-on-19-billion-of-losses-on-gamestop-data-shows-2021-1-1030020684">an estimated $19 billion</a> of losses for short sellers in the company as of January 29.As the young come into both money and access to day trading, their investment trends are ultimately shaping economies across the globe, from the US to India.

You Searched For "Market" and got 10 results

Is this a classic 'bear-market trap'... or a new bull market?

Henry Blodget

Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report

BI India Partner

The Five Indian Marketeers: Meet the global winners of the Google Online Marketing Challenge

Poulomi Das

The stock market is in a 10% to 15% pullback, its worst since March, one Wall Street expert says

Emily Graffeo

1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect

BI India Partner

Don't be fooled by a bear-market rally in stocks ahead of 15% further downside in the the S&P 500, Morgan Stanley warns

Matthew Fox

Marketing trends to watch out for in 2022

Karuna Sharma

Markets have had their 'Santa Claus rally' but a strong economy could drive stocks even higher, veteran Wall Street bull Ed Yardeni says

Shalini Nagarajan

What is a stock market correction? How to make sense of sudden drops in the market

Elizabeth Aldrich

Indian millennials are taking to the stock market, as the bored and young start driving markets worldwide

Hillary Hoffower

Popular Keywords

Buying Guides