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<ul><li>.On June 27, <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword> paid homage to the first <keyword id="837027" type="POSITION" weightage="20" keywordseo="Field-Marshal">Field Marshal</keyword> of the Indian Army, <keyword id="192885" type="PERSON" weightage="20" keywordseo="Sam-Manekshaw">Sam Manekshaw</keyword>, MC on his 11th death anniversary. </li><li>The hero of the 1971 Bangladesh liberation war died in 2008 in Wellington, Tamil Nadu. </li><li>Actor <keyword id="2618061" type="PERSON" weightage="20" keywordseo="Vicky-Kaushal">Vicky Kaushal</keyword> is set to essay Field Marshal’s role in an upcoming film directed by <keyword id="7471" type="PERSON" weightage="20" keywordseo="Meghna-Gulzar">Meghna Gulzar</keyword> of ‘Raazi’ fame. </li></ul>As India paid homage to Late Field Marshal Sam Manekshaw, MC on his 11th death anniversary, <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> actor Vicky Kaushal broke the Internet with a social media post, announcing his next film based on him. Kaushal shared his first look from the movie, and the social media is in awe of the striking resemblance. 
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 Meghna Gulzar of Raazi fame will direct the movie which will be produced by Ronnie Screwvala. 
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 ‘Sam Bahadur’ Known widely as Sam Bahadur, he was the Chief of Army Staff during 1971 Bangladesh Liberation war. He was the first general of the modern Indian army to be made a field marshal. Manekshaw’s career lasted four decades, and saw five wars. He also successfully masterminded the Indo-Pakistan war of 1971. He died on June 27, 2008 at the age of 94, in Wellington, Tamil Nadu. “General Bipin Rawat COAS and all ranks of the Indian Army pay homage to Field Marshal SHFJ Manekshaw on his 11th death anniversary. Field Marshal Manekshaw, one of the world’s leading military professionals developed Indian Army into an effective instrument of war,” <a href="https://twitter.com/adgpi/status/1144198766783651842">tweeted</a> ADGPI-Indian Army. The Burma Campaign The Field Marshal was born on April 3rd, 1914 and did his early schooling in Amritsar. He was amongst the first batch of 40 cadets to be selected for the Indian Military Academy (IMA) in Dehradun and was <a href="https://indianarmy.nic.in/Site/FormTemplete/frmTemp1PTC2C.aspx?MnId=1+DDxl9H3tErntKfyLzp0w==&amp;ParentID=sJd1OldpEVzlIcnANQnk0g==&amp;flag=8CKP966uzg96kLov0aWdfQ==">commissioned</a> into the 12 Frontier Force Rifles in 1934. He earned fame early on in his career when he led his soldiers despite being severely wounded, during the first Burma campaign in World War II. In a rare case of its kind, his divisional Commander, Sir David Tennent Cowan, pinned his own <keyword id="6775404" type="UNKNOWN" weightage="20" keywordseo="Military-Cross">Military Cross</keyword> on to the Captain’s chest saying, “ A dead person cannot be awarded a Military Cross.” Manekshaw was awarded the Padma Bhushan in 1968 for his service to the nation.

Vicky Kaushal to play India’s ‘greatest war hero’ Field Marshal Sam Manekshaw, MC in upcoming film; check out the striking resemblance

<ul><li>On June 27, India paid homage to the first Field Marshal of the Indian Army, <keyword id="192885" type="PERSON" weightage="20" keywordseo="Sam-Manekshaw">Sam Manekshaw</keyword>, MC on his 11th death anniversary. </li><li>The hero of the 1971 Bangladesh liberation war died in 2008 in Wellington, Tamil Nadu. </li><li>Actor <keyword id="2618061" type="PERSON" weightage="20" keywordseo="Vicky-Kaushal">Vicky Kaushal</keyword> is set to essay Field Marshal’s role in an upcoming film directed by <keyword id="7471" type="PERSON" weightage="20" keywordseo="Meghna-Gulzar">Meghna Gulzar</keyword> of ‘Raazi’ fame. </li></ul>As India paid homage to Late Field Marshal Sam Manekshaw, MC on his 11th death anniversary, Bollywood actor Vicky Kaushal broke the Internet with a social media post, announcing his next film based on him. Meghna Gulzar of Raazi fame will direct the movie which will be produced by Ronnie Secrewala. Kaushal shared his first look from the movie, and the social media is in awe of the striking resemblance. <div type="twitter" handle="vickykaushal09" handlename="Vicky Kaushal" image="http://pbs.twimg.com/profile_images/1072474080593485824/1VKHX9rg_normal.jpg" favoritecount="26161" retweetcount="2990" status="The swashbuckling general &amp; the first Field Marshal of India- SAM MANEKSHAW. I feel honoured &amp; proud of getting a c… https://t.co/N8oZqb3w1L" createdat="1561611414000" id="1144107310857383936"></div>

 ‘Sam Bahadur’ Known widely as Sam Bahadur, he was the Chief of Army Staff during 1971 Bangladesh Liberation war. He was the first general of the modern Indian army to be made a field marshal. Manekshaw’s career lasted four decades, and saw five wars. He also successfully masterminded the Indo-Pakistan war of 1971. He died on June 27, 2008 at the age of 94, in Wellington, Tamil Nadu. “General Bipin Rawat COAS and all ranks of the Indian Army pay homage to Field Marshal SHFJ Manekshaw on his 11th death anniversary. Field Marshal Manekshaw, one of the world’s leading military professionals developed Indian Army into an effective instrument of war,” <a href="https://twitter.com/adgpi/status/1144198766783651842">tweeted</a> ADGPI-Indian Army. The Burma Campaign The Field Marshal was born on April 3rd, 1914 and did his early schooling in Amritsar. He was amongst the first batch of 40 cadets to be selected for the Indian Military Academy (IMA) in Dehradun and was <a href="https://indianarmy.nic.in/Site/FormTemplete/frmTemp1PTC2C.aspx?MnId=1+DDxl9H3tErntKfyLzp0w==&amp;ParentID=sJd1OldpEVzlIcnANQnk0g==&amp;flag=8CKP966uzg96kLov0aWdfQ==">commissioned</a> into the 12 Frontier Force Rifles in 1934. He earned fame early on in his career when he led his soldiers despite being severely wounded, during the first Burma campaign in World War II. In a rare case of its kind, his divisional Commander, Sir David Tennent Cowan, pinned his own <keyword id="6775404" type="UNKNOWN" weightage="20" keywordseo="Military-Cross">Military Cross</keyword> on to the Captain’s chest saying, “ A dead person cannot be awarded a Military Cross.” Manekshaw was awarded the Padma Bhushan in 1968 for his service to the nation.

Mumbai, Bollywood actor <keyword id="333" type="General" weightage="20" keywordseo="saif-ali-khan" source="Orion">Saif Ali Khan</keyword>, recently appeared on the streaming chat show '<keyword id="3779" type="General" weightage="20" keywordseo="Koffee-With-Karan" source="Orion">Koffee With Karan</keyword>' with his mum <keyword id="19924540" type="General" weightage="50" keywordseo="sharmila-tagore" source="keywords">Sharmila Tagore</keyword>. During the course of the episode, the veteran actress revealed that veteran lyricist Gulzar was Saif's guardian in Mumbai. Karan revealed that after the university, Saif did a hair commercial in India and stayed back in Mumbai. This was the time the senior actress requested her friend Gulzar and made Saif stay at writer's house. Sharing that incident Saif said: "I stayed there a couple of days. One day I went out. I was 20-19 at the time. So, I came back a little late or rather a little early in the morning and Gulzar sahab was up and I was horrified to see him. He was in a crisp white kurta pyjama, playing the sitar and doing the riyaz and he was horrified to see me coming home at this time." Saif further mentioned that Gulzar's daughter, Meghna Gulzar, the director of '<keyword id="19900523" type="General" weightage="50" keywordseo="sam-bahadur" source="keywords">Sam Bahadur</keyword>', was made to move out of his house. Saif said: "There is also this story about how his very beautiful, young daughter who is such a good filmmaker now, Meghna, was moved out of the house when I moved in. There was some kind of warning given that, 'This guy is coming'." 'Koffee With Karan' season 8 streams on Disney+ Hotstar.

Why was Gulzar horrified to see Saif Ali Khan early in the morning?

<ul><li>2023 has a series of superstar-studded releases lined up, including three <keyword id="1671" type="General" weightage="80" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> films - two of which will feature him with a new co-star. </li><li><keyword id="143" type="General" weightage="100" keywordseo="bollywood" source="Orion">Bollywood</keyword> will also see new next-gen on-screen couples, namely Varun Dhawan and Janhvi Kapoor and Ayushmann Khurrana and Ananya Panday. </li><li>Bollywood will see as many as 8 new on-screen movie pairs in 2023. </li></ul>Bollywood is gearing up to fight for lost ground in 2023. As stiff competition from OTT and regional cinema bit off a large chunk from Bollywood’s box-office earnings in 2022, Bollywood was forced to rethink its strategies to draw back the audiences. While the industry is hoping the return of superstars like Shah Rukh Khan and Salman Khan to the silver screen after a hiatus will do the trick, it’s also trying other things to draw the crowds. One of them is to feature never-before-seen <keyword id="15864937" type="General" weightage="20" keywordseo="on-screen-pairings" source="Orion">on-screen pairings</keyword> of lead actors in many of the upcoming movies. Bollywood is hoping the chemistry between these fresh on-screen pairings will sizzle up ticket sales next year. Here’s a look at the on-screen pairings that will be seen for the first time ever in 2023: <cmsannotation type="cmsannotation" annotationid="1. Shah Rukh Khan and Taapsee Pannu: Dunki" comment="subhead2" text="1. Shah Rukh Khan and Taapsee Pannu: Dunki">1. Shah Rukh Khan and Taapsee Pannu: Dunki</cmsannotation> Shah Rukh Khan has been Bollywood’s king of romance for over two decades. And now he’ll be sharing screen space with actor Taapsee Pannu in Rajkumar Hirani’s upcoming drama, Dunki. As of now, not much has been revealed about the film’s plot or characters, but the film is scheduled to release by the end of 2023. <div type="twitter" handle="RajkumarHirani" handlename="Rajkumar Hirani" image="http://pbs.twimg.com/profile_images/1558735579658915841/chqHbB5F_normal.jpg" favoritecount="28231" retweetcount="4332" status=".@iamsrk, Aakhir humne ek saath movie banane ka decision le hi liya 😄 Extremely thrilled to announce #Dunki, coming… https://t.co/MdFrx3jMho" createdat="1650366301000" id="1516372289390059523"></div> <cmsannotation type="cmsannotation" annotationid="2. Ranbir Kapoor and Shraddha Kapoor: Tu Jhoothi Main Makkaar" comment="subhead2" text="2. Ranbir Kapoor and Shraddha Kapoor: Tu Jhoothi Main Makkaar">2. Ranbir Kapoor and Shraddha Kapoor: Tu Jhoothi Main Makkaar</cmsannotation> Actors Ranbir Kapoor and Shraddha Kapoor are all set to star as the lead pair in director Luv Ranjan’s upcoming romantic comedy, Tu Jhoothi Main Makkaar. The film’s poster and title were recently revealed on social media. Not only is this the first time Ranbir and Shraddha are sharing screen space, it’s also the first time the two are collaborating with director Luv Ranjan. <div type="twitter" handle="luv_ranjan" handlename="Luv Ranjan" image="http://pbs.twimg.com/profile_images/2889803513/292f263560240175cecf4f80b3051a4b_normal.jpeg" favoritecount="948" retweetcount="173" status="#TuJhoothiMainMakkaar 🤥Nautanki > Couple Goals#RanbirKapoor @ShraddhaKapoor #AnshulSharma @modyrahulmody… https://t.co/oqFYkTSY3i" createdat="1671016712000" id="1602986391511891968"></div> <cmsannotation type="cmsannotation" annotationid="3. Ranbir Kapoor and Rashmika Mandanna: Animal" comment="subhead2" text="3. Ranbir Kapoor and Rashmika Mandanna: Animal">3. Ranbir Kapoor and Rashmika Mandanna: Animal</cmsannotation> After Arjun Reddy and Kabir Singh, director Sandeep Reddy Vanga is returning with another crime drama, Animal. A<a href="https://www.indiatoday.in/movies/bollywood/story/rashmika-mandanna-joins-ranbir-kapoor-s-animal-after-parineeti-chopra-s-exit-1931078-2022-03-29">s per reports</a>, it will star first-time co-actors Ranbir Kapoor and Rashmika Mandanna. Originally, Kapoor was supposed to co-star with Parineeti Chopra in the film, but Chopra reportedly walked out of the film to take up Imtiaz Ali’s Chamkila. <div type="twitter" handle="imvangasandeep" handlename="Sandeep Reddy Vanga" image="http://pbs.twimg.com/profile_images/1350190696959934464/qH7qQbkq_normal.jpg" favoritecount="5747" retweetcount="1060" status="Experience the emotion.... :-)https://t.co/Qqu3d9308Z#RanbirKapoor @AnilKapoor @ParineetiChopra @thedeol… https://t.co/GluMHMhDPx" createdat="1609439629000" id="1344713386102124546"></div> <cmsannotation type="cmsannotation" annotationid="4. Ayushmann Khurrana and Ananya Panday: Dream Girl 2" comment="subhead2" text="4. Ayushmann Khurrana and Ananya Panday: Dream Girl 2">4. Ayushmann Khurrana and Ananya Panday: Dream Girl 2 </cmsannotation>After delivering the hit Dream Girl in 2019, Ayushmann Khurrana is returning for its sequel - directed by Raaj Shaandilyaa. However, his co-lead from the first film, Nushrratt Bharuccha has been replaced by Ananya Panday in the sequel. Khurrana and Panday are coming together for the first time in Dream Girl 2, scheduled to release on June 29, 2023. <div type="twitter" handle="ayushmannk" handlename="Ayushmann Khurrana" image="http://pbs.twimg.com/profile_images/1592050625491046401/at7zooBP_normal.jpg" favoritecount="4686" retweetcount="590" status="Dream Girl phir se aa rahi hai! Meet Pooja on 29th June 2023 ki Eid par@writerraj @ananyapandayy @EktaaRKapoor… https://t.co/KYg1jBOOdZ" createdat="1663321033000" id="1570708375150923776"></div> <cmsannotation type="cmsannotation" annotationid="5. Varun Dhawan and Janhvi Kapoor: Bawaal" comment="subhead2" text="5. Varun Dhawan and Janhvi Kapoor: Bawaal">5. Varun Dhawan and Janhvi Kapoor: Bawaal</cmsannotation> Varun Dhawan and Janhvi Kapoor are all set to romance each other on screen for the first time, in the upcoming romantic comedy Bawaal. The film has been directed by Nitesh Tiwari, who previously delivered hits like Dangal and Chhichhore. Some <a href="https://www.indiatoday.in/movies/celebrities/story/bawaal-is-varun-dhawan-s-most-expensive-film-so-far-1980572-2022-07-27">reports </a>have stated that the film, which has been shot in Paris, Berlin and Poland, among other regions, is one of Dhawan’s most expensive films to date. It’s being produced by Nadiadwala Grandson and EarthSky Pictures. <div type="twitter" handle="Varun_dvn" handlename="VarunDhawan" image="http://pbs.twimg.com/profile_images/1573366672819470338/opUkxpDT_normal.jpg" favoritecount="2096" retweetcount="259" status="Ab hoga #BAWAAL! So excited and grateful to announce my next with the amazing duo, #SajidNadiadwala &amp;… https://t.co/lJvj414Hw8" createdat="1648622059000" id="1509056408691838981"></div> <cmsannotation type="cmsannotation" annotationid="6. Sidharth Malhotra and Rashmika Mandanna: Mission Majnu" comment="subhead2" text="6. Sidharth Malhotra and Rashmika Mandanna: Mission Majnu">6. Sidharth Malhotra and Rashmika Mandanna: Mission Majnu</cmsannotation> Netflix’s upcoming action drama, Mission Majnu, brings together actors Sidharth Malhotra and Rashmika Mandana for the first time on screen. The film, directed by Shantanu Bagchi, is touted as the “untold story of India's greatest covert operation” and will release on January 20, 2023. <div type="twitter" handle="MissionMajnu" handlename="Mission Majnu" image="http://pbs.twimg.com/profile_images/1602562702823546880/jo4YM-Bt_normal.jpg" favoritecount="18" retweetcount="8" status="Ek jaanbaaz agent ki ansuni kahaani. MISSION MAJNU 🇮🇳Only on Netflix, 20th January#MissionMajnu… https://t.co/vitGpv5Udo" createdat="1670914689000" id="1602558478115127296"></div> <cmsannotation type="cmsannotation" annotationid="7. Vicky Kaushal and Sanya Malhotra: Sam Bahadur" comment="subhead2" text="7. Vicky Kaushal and Sanya Malhotra: Sam Bahadur">7. Vicky Kaushal and Sanya Malhotra: Sam Bahadur</cmsannotation> Actor Vicky Kaushal, who previously worked with director Meghna Gulzar in the hit spy action-thriller Raazi, is collaborating with her again to play the titular role in the upcoming biopic, Sam Bahadur. Based on the life of war hero and India’s first Field Marshal Sam Manekshaw, the film stars Sanya Malhotra as his wife, Siloo Manekshaw. The film also stars Fatima Sana Shaikh, who will play India’s former PM, Indira Gandhi. <div type="twitter" handle="meghnagulzar" handlename="Meghna Gulzar" image="http://pbs.twimg.com/profile_images/1559589687030718465/mqgsXm5U_normal.jpg" favoritecount="209" retweetcount="25" status="Only Gratitude as we set out on this extremely special Journey... #Samबहादुर Now FilmingWe are thankful for your… https://t.co/DXdCsaPMSK" createdat="1659935460000" id="1556508252124262400"></div> <cmsannotation type="cmsannotation" annotationid="8. Shah Rukh Khan and Nayanthara/Sanya Malhotra: Jawan" comment="subhead2" text="8. Shah Rukh Khan and Nayanthara/Sanya Malhotra: Jawan">8. Shah Rukh Khan and Nayanthara/Sanya Malhotra: Jawan</cmsannotation> Shah Rukh Khan is returning with three movies in 2023 - one of which is director Atlee’s Jawan. Jawan also stars Vijay Sethupathi, Sanya Malhotra, and Nayanthara. As of now, there is no confirmation on who will play Khan’s romantic lead in the film. However, certain reports state that Khan may have a double role in the film - which opens up the possibility of both Nayanthara and Malhotra being Khan’s co-leads. Both of them will be sharing screen space with SRK for the first time. <div type="twitter" handle="Atlee_dir" handlename="atlee" image="http://pbs.twimg.com/profile_images/1350341031376523268/5JPfVBHQ_normal.jpg" favoritecount="52874" retweetcount="11866" status="Feeling emotional, excited &amp; blessed .Grew up admiring you but never imagined that I would be directing you sir.… https://t.co/Z5Yiv5F1Li" createdat="1654245062000" id="1532640991051661314"></div> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/google-pixel-fold-flip-launch-by-2025-leaked/articleshow/96447142.cms">From a foldable Pixel to a compact Pixel flagship, here’s what Google is rumored to launch in the next three years</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/most-anticipated-sequels-of-web-series-movies-and-shows-releasing-in-2023/slidelist/96429356.cms#slideid=96430674">From Shark Tank S2 to Indian 2, a look at the most anticipated sequels releasing in 2023</a>

From SRK-Taapsee to Ayushmann-Ananya: First time on-screen Bollywood pairings in 2023

<ul><li>Meghna Gulzar’s <keyword id="7140139" type="UNKNOWN" weightage="20" keywordseo="Chhapaak">Chhapaak</keyword> is scheduled to be launched on January 10 and brands have flocked to associate with the movie already. </li><li>One such brand is <keyword id="7170842" type="UNKNOWN" weightage="20" keywordseo="RSH-Global">RSH Global</keyword>’s Joy, which has launched a new range of products called ‘Joy Sensitive,’ meant for hyper-sensitive skin type -- including acid attack survivors. </li><li>While the ad uses Chhapaak’s impending popularity to create a buzz, we speak to experts to find out if it is all just a gimmick to tie into the film’s marketing or an important innovation. </li></ul>Right before the launch of Meghna Gulzar’s Chhapaak, which is about an acid attack survivor starring Deepika Padukone, RSH Global has launched a new range of products called ‘Joy Sensitive’, which is for people with hyper-sensitive skin, also suitable for acid attack survivors. This hypo-allergenic product range includes a face-wash, moisturiser, cream and sunscreen. According to RSH Global, India tops the list of countries for acid attacks globally and victims are often from a modest background. Given that the existing products available in the market are either scarce, expensive or belonging to the derma category, affordability played a key role in the development of Joy Sensitive. Before the launch, the brand conducted a research study on a sample of 20 people with extreme-sensitive skin, which started in September 2019. Interestingly, it was after the launch of the movie’s teaser that the brand decided to hit the shelves. To further latch on to the movie buzz, RSH Global launched a campaign called #skinofcourage that celebrates Malti, the protagonist from Chhapaak, and her courage. The voice-over reminds the audience what beauty truly is — beyond the physical appearance — happiness, courage, and talent. 
 
 
 <div type="Youtube" id="xKVlAACqZUU" title="JOY in association with Chhapaak" thumbUrl="https://i.ytimg.com/vi/xKVlAACqZUU/mqdefault.jpg"></div>







 Explaining why the brand waited until now to launch this range of products, Poulomi Roy, CMO, RSH Global, said, “After our R&amp;D in September, in the month of December, we came to know about the detailed storyline of the movie Chhapaak from trusted sources and hence decided to associate with the 'larger cause'. We were clear that we are not looking for a film integration or a conventional co-branded promo. We spoke to Fox Studios and explained how the brand's association with the cause highlighted in the movie can help us reach a wider audience, we thus began our endeavour of association.” She said it took a long-pitch to convince Fox Studios about their genuineness. “The producers, director and cast of the movie were very cautious to associate with any brand but when vetted with the fact that our endeavour was pre-planned and genuine, the synergy matched,” added Roy. After the promo, RSH Global got in touch with Pragya, an acid attack survivor, who runs an NGO. The brand has started an employment drive with her, wherein it will hire two acid survivors and through LinkedIn, will further reach out to corporate HR and act as a mediator. “We also spoke to a few NGOs and counselors before deciding on the employment drive as part of the campaign. This was the time when we discovered that Maslow’s hierarchy of needs pyramid is completely upside down for acid survivors as compared to others. We realised there is a life after the incident and as a brand, we need to ensure safety and employment. To our mind, this was the space where we wanted to engage and make a difference in their lives,” explained Roy. Idea Behind the Brand Partnership According to N. Chandramouli, CEO, TRA Research, most products usually arise out of an identified consumer need and a large market. And in the case of Joy Sensitive, he feels that as there is a social objective involved, the brand should handle their communication with utmost care. “The movie and the product both will help bring out the 'real' lives of the survivors, and make audiences more sensitive to their personal suffering and triumphs. This is an extremely sensitive brand association and must be done in a completely natural and subtle fashion so that the brand rides on the message and not the other way around. I am hoping the brand does not squander this association and remains true to the victims' cause,” he noted. Social Media and Brand Expert, <keyword id="247533" type="PERSON" weightage="20" keywordseo="Karthik-Srinivasan">Karthik Srinivasan</keyword>, took a closer look on RSH’s website to understand the actual products. He found that while the ‘Sensitive' range is present, there is no page dedicated to it yet, which made him wonder if it all could be a gimmick to tie into the film's marketing. “I would have expected them to walk the talk and mention who the product range is for, on the product. But I see the product being generic enough to be sold to all other kinds of people. I would still like to give them the benefit of the doubt since I have not seen the actual product's packaging - the back of the pack... if it mentions that this is sensitive enough for acid attack survivors since they claim R&amp;D with that intent started late last year. At this point, without further information and only PR-speak available, it looks like an opportunistic repositioning of a product range to suit the film's theme,” added Srinivasan. On the other hand, Ambi Parameswaran, Brand Strategist and Founder of Brand-Building.com, thought that associating with Chhapaak was a smart move to amplify its reach. “The concept of skin cosmetics for hyper allergic women have been in existence for a long time. But they are often very expensive. From what I can understand, Joy is launching a range of ‘hypo-allergenic’ range of skin care products and has tied up with a new movie release. This seems to be a smart move given the buzz around the movie. But it is a tall claim that this range was created only for acid attack survivors. So it is an opportunistic ride on a trend.” Considering that the victims are often from economically-weak background, Parameswaran also highlighted the importance of the ‘affordability factor’ and how it could determine the success of the product range. “I do hope their range of hypo-allergenic products are affordable as they have claimed. If so, it is a good move. The danger is that the brand may actually get stereotyped as a skin care brand for acid attack survivors only. That is a danger and Joy should worry about that too,” he added. A Look at the Research Study The product was dermatologically tested on 20 people with hypersensitive skin and Roy says “post our launch, we are looking forward to getting real-time feedback.” Shubho Sengupta, Brand Consultant, says lack of research indicates the brand’s true intention. “This is a gimmick, which has not been tested on real-life acid attack survivors, as the brand’s response clearly says. They are just trying to latch on for some paid publicity. But it's okay as some publicity for acid attack survivors is also good. They are also hiring two survivors, as they claim,” says Sengupta. How will it affect the Brand Image Harish Bijoor, Brand-expert and Founder, Harish Bijoor Consults, fears that this might portray RSH Global in a negative light for using the movie as a ploy for consumer attention. “I do believe this is marketing opportunism at work. For a product in this sensitive category, I do not think it will work. Consumers will sit up and see through it all. Marketers need to be more sensitive than this. Marketers will be seen as vultures who wait to swoop. And that's not a positive image to hold,” he shares. Past initiatives Joy, even in the past, has taken quite an unconventional path with its advertising. It had chosen a comedian -- Bharti Singh, to be its brand endorser and this time, Joy has ventured into an unusual category altogether that aims to break the stereotypes surrounding physical beauty. Sharing the brand credo and idea behind this path, Roy explained, “We don’t try to be different, we just like doing things differently. Getting Bharti on-board was for a similar purpose. When we want to have a strong point-of-view on beauty as a brand, our first step should be to internalise that. Taking her as a brand ambassador and not merely using it as a gimmick, was the right thing to do.”

RSH Global’s new range of products for acid attack survivors — a marketing gimmick or an important innovation?

Brihan Mumbai Municipal Corporation’s decision to impose a ban on the sale of meat for four days hasn’t gone down too well amongst many citizens, and our <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> celebrities are no different. Known to have a say in everything that happens, these celebrities took on to the social networking site Twitter to express their opinions on the #meatban. 
 
Here are some of the tweets that came from Bollywood galleries. 
 
1. Soha Ali Khan 
The pretty actress showed why she is one of the most well-read actresses in Bollywood. 
<blockquote class="twitter-tweet" lang="en">
	
		Let's try to ban hunger before we ban meat? <a href="https://twitter.com/hashtag/meatban?src=hash">#meatban</a>
	— soha ali khan (@sakpataudi) <a href="https://twitter.com/sakpataudi/status/641254293522112512">September 8, 2015</a></blockquote>
 
2. Raghu Ram 
The man behind the success of youth reality show Roadies shared his anger about such political moves. 
<blockquote class="twitter-tweet" lang="en">
	
		Then ban meat for ever. I'm cool with that. This is divisive, unnecessary, political opportunism. <a href="https://twitter.com/hashtag/MeatBan?src=hash">#MeatBan</a> <a href="https://t.co/cZ4hqPwwDg">https://t.co/cZ4hqPwwDg</a>
	— Raghu Ram (@tweetfromRaghu) <a href="https://twitter.com/tweetfromRaghu/status/641253857578778626">September 8, 2015</a></blockquote>
3. Konkona Sensharma 
The power-house actress who would next be seen playing a mother in Meghna Gulzar’s Talvar asked the question that we all want an answer to. 
<blockquote class="twitter-tweet" lang="en">
	
		When will we learn to live and let live? <a href="https://twitter.com/hashtag/meatban?src=hash">#meatban</a>
	— Konkona Sensharma (@konkonas) <a href="https://twitter.com/konkonas/status/641229354010210304">September 8, 2015</a></blockquote>
 
4. Twinkle Khanna 
Writer and former actress who was in news for the release of her book Mrs. Funnybones went ahead to play with words. Puntastic, we think. 
<blockquote class="twitter-tweet" lang="en">
	
		Want to eat meat,go ahead&amp;if someone has a beef with that then hold your ground-don't chicken out or there really will be egg on your face
	— Twinkle Khanna (@mrsfunnybones) <a href="https://twitter.com/mrsfunnybones/status/641986500242964481">September 10, 2015</a></blockquote>
5. Anubhav Sinha 
The Ra.One director also played around with words, and asked if ‘meatings’ were also banned during the four days of the Jain festival. 
<blockquote class="twitter-tweet" lang="en">
	
		Can we have a meating during those four days? <a href="https://twitter.com/hashtag/meatban?src=hash">#meatban</a>
	— Anubhav Sinha (@anubhavsinha) <a href="https://twitter.com/anubhavsinha/status/641203492539895808">September 8, 2015</a></blockquote>
6. Raveena Tandon 
The national award winning actress shared the image of a newspaper clipping from last year’s proposal to ban meat, while raising a genuine question. 
<blockquote class="twitter-tweet" lang="en">
	
		So apparently the meat ban had happened before too.. But only this time highlighted .. Why? <a href="https://twitter.com/hashtag/iknowwhybutstillasking?src=hash">#iknowwhybutstillasking</a> <a href="http://t.co/IlTcjVKjgc">pic.twitter.com/IlTcjVKjgc</a>
	— Raveena Tandon (@TandonRaveena) <a href="https://twitter.com/TandonRaveena/status/641305056441069569">September 8, 2015</a></blockquote>
7. Rahul Dholakia 
The actor, whose upcoming movie Raees is much-anticipated, tried to find something funny in the grave situation. 
<blockquote class="twitter-tweet" lang="en">
	
		Is Ramdev starting a Subzi Mandi ? <a href="https://twitter.com/hashtag/meatban?src=hash">#meatban</a>
	— rahul dholakia (@rahuldholakia) <a href="https://twitter.com/rahuldholakia/status/641341426349936641">September 8, 2015</a></blockquote>
 
<a href="http://maharashtratimes.indiatimes.com/thumb/msid-48907080,width-300,resizemode-4/maharashtra/mumbai/meat-ban-hc-jain-paryushan/-/meat-ban.jpg">Image Source</a>

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