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10 mins read
As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution
Cadbury had launched Choclairs (then Eclairs) in India in 1971 and the product is still popular acr…
3 mins read
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.
3 mins read
Cadbury Dairy Milk's next phase of 'heart the hate' campaign urges bystanders to stand up against cyberbullying by sharing a Purple Heart
It urges Gen Z to support their friends if they face cyberbullying
2 mins read
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
The total number of campaigns shortlisted from India today stands at 48
2 mins read
For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for 2 daily wage earners in India
Cadbury Dairy Milk Partners with Mumbai Indians to make every run count.
6 mins read
FMCG: The trends to watch out for in 2021
Experts are now optimistic that the FMCG industry will see an appreciable improvement this year
3 mins read
MS Dhoni and daughter Ziva light up the screen in Oreo's latest campaign, #OreoPlayPledge
Through this campaign, Oreo is urging people to take the #OreoPlayPledge and stay playfully connect…
6 mins read
Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Cadbury Dairy Milk sold 15 million Thank You bars this year that helped sponsor insurance for aroun…
7 mins read
I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker
Wavemaker India has won new businesses worth over Rs 700 crore in 2020
3 mins read
Mondelez India's heartwarming Diwali ad is also a celebration of local retailers
The brand has leveraged AI to create a hyper-personalized ad, promoting over 1800 local retailers, …
6 mins read
Most effective ways to market to GenZ in 2020
Experts discuss the new ways of appealing to GenZ
3 mins read
Some Nestlé employees in Ukraine quit over the company's decision to keep doing business with Russia, a report says
Nestlé's head of European business said he was "saddened to hear that employees are resigning," per…
Grace Dean
3 mins read
Indian Animation – Advertising the future
Anish Mehta, CEO Cosmos-Maya writes about the importance animation could play in the future of adve…
3 mins read
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
The idea behind the launch is to capitalize on the fast growing snacking category
9 mins read
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
How brands are navigating the new normal
3 mins read
Cadbury Dairy Milk Silk's latest ad tells you how to convert everyday moment into something grand and special
It is conceptualised by Mondelez India & Ogilvy India.
4 mins read
Living our purpose
Environmental work will become more important post the COVID pandemic as health and hygiene take ce…
1 min read
McDonald's and PepsiCo are among the food and drink companies being urged by political figures to stop doing business in Russia
The New York state comptroller, Thomas DiNapoli, wrote a letter to several corporations urging them…
Zahra Tayeb
4 mins read
How WhiteHat Jr, Maruti and Mondelez drove their business amid a pandemic through Facebook
Whitehat Jr grew to 5 million students and 11,000 teachers in a year on the back of Facebook
3 mins read
Mondelez India invites consumers to create and name their own Cadbury Dairy Milk bar
You can now create and name your own Cadbury Dairy Milk Bar, here is how