Business
Tech
Markets
Reviews
Latest
Videos
Business
Corporates
E-commerce
Startups
Telecom
Auto
Tech
Apps
Mobile
Gadgets
Enterprise
Markets
Reviews
Insider Reviews
Tech Buying Guides
Finance
Banks
Personal Finance
Insider Explainers
Sustainability
Careers
Travel
Videos
All
Newsletter
Edition
United States
International
Deutschland & Österreich
Poland
Nordic
Nederland
Italy
Japan
South Africa
Spain
Mexico
France
Australia
Login
Edit
Logout
BI India Partner
02 Feb 2022, 12:11
Cadbury Dairy Milk nudges consumers to stock up some chocolate to make their everyday moments sweeter in its latest campaign
The campaign is conceptualised by Ogilvy India
Karuna Sharma
27 Jan 2022, 12:02
Mondelez eyes a bigger bite in the premium biscuit market as it launches a new variant, Oreo Double Stuf in India
Oreo launches a new variant in India, its third-biggest market, to increase its consumer base
Karuna Sharma
27 Oct 2021, 10:00
Mondelez India opens its first-ever experience center in India; from custom-made milkshakes to 3D printed chocolates, here’s how it is wooing consumers
As Mondelez India opens its first-ever experience center in India, Marketing Director Anil Vishwanathan speaks to us about establishing Cadbury as a premium brand
BI India Partner
08 Oct 2021, 19:00
Cadbury Bournvita's latest campaign aims at raising awareness around children's mental health and emotional well-being
The campaign has been conceptualized by Ogilvy India
Samarpita Banerjee
01 Oct 2021, 10:00
As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution
Cadbury had launched Choclairs (then Eclairs) in India in 1971 and the product is still popular across different age groups
Karuna Sharma
17 Sep 2021, 11:42
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.
BI India Partner
30 Jul 2021, 17:43
Cadbury Dairy Milk's next phase of 'heart the hate' campaign urges bystanders to stand up against cyberbullying by sharing a Purple Heart
It urges Gen Z to support their friends if they face cyberbullying
Karuna Sharma
28 Jan 2021, 20:15
FMCG: The trends to watch out for in 2021
Experts are now optimistic that the FMCG industry will see an appreciable improvement this year
BI India Partner
05 Jan 2021, 17:44
MS Dhoni and daughter Ziva light up the screen in Oreo's latest campaign, #OreoPlayPledge
Through this campaign, Oreo is urging people to take the #OreoPlayPledge and stay playfully connected with their loved ones
Samarpita Banerjee
24 Dec 2020, 10:00
Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Cadbury Dairy Milk sold 15 million Thank You bars this year that helped sponsor insurance for around 15,000 domestic workers
BI India Partner
04 Nov 2020, 18:05
Mondelez India's heartwarming Diwali ad is also a celebration of local retailers
The brand has leveraged AI to create a hyper-personalized ad, promoting over 1800 local retailers, across 260+ pin codes
BI India Partner
18 Sep 2020, 17:34
For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for 2 daily wage earners in India
Cadbury Dairy Milk Partners with Mumbai Indians to make every run count.
BI India Partner
30 Jun 2020, 18:23
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
The idea behind the launch is to capitalize on the fast growing snacking category
Samarpita Banerjee
15 Jun 2020, 10:00
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
How brands are navigating the new normal
BI India Partner
11 Jun 2020, 19:36
Cadbury Dairy Milk Silk's latest ad tells you how to convert everyday moment into something grand and special
It is conceptualised by Mondelez India & Ogilvy India.
BI India Partner
24 Dec 2019, 17:25
Mondelez India invites consumers to create and name their own Cadbury Dairy Milk bar
You can now create and name your own Cadbury Dairy Milk Bar, here is how
10 Jun 2017, 18:00
Most people in corporate India work 24*7 these days, thanks to ‘flexible timing’
Corporate jobs in India are following a different time zone. Gone are the days when swiping identity card at 10 o’clock in t...
Poulomi Das
07 Jul 2016, 10:25
On World Chocolate Day, we find out how it is like to work at Mondelez India
We'd give up our jobs to work at Mondelez India
BI India Bureau
13 Jun 2015, 14:42
Haldirams, Britannia and HUL cannot sell its food products in the US. Know why
After the Maggie row, the food safety debate has become intense both in India and abroad. More than 2,100 import batches of ...
Advertisement
Popular on BI
I spent 2 weeks in India. A highlight was visiting a small mountain town so beautiful it didn't seem real.
I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
Samsung Galaxy M55 Review — The quintessential Samsung experience
Latest Stories
Stock markets stage strong rebound after 4 days of slump; Sensex rallies 599 pts
Sustainable Transportation Alternatives
10 Foods you should avoid eating when in stress
View All Latest
Trending News
Elon Musk Apology
IREDA Gift City Branch
Raj Kundra Bitcoin Scam Case
RIL cash flows
Charlie Munger
Feedbank IPO allotment
Tata IPO allotment
Most generous retirement plans
Broadcom lays off
Cibil Score vs Cibil Report
Birla and Bajaj in top Richest
Nestle Sept 2023 report
India Equity Market
Buying Guides
Best printers for Home
Best Mixer Grinder
Best wired Earphones
Best 43 Inch TV in India
Best Wi Fi Routers
Best Vacuum Cleaner
Best Home Theatre in India
Smart Watch under 5000
Best Laptops for Education
Best Laptop for Students
Advertisement