Only 10% of the total issue has been made available to retail investors, while 15% is reserved for …

Adobe introduced new initiatives at Adobe MAX 2024 to empower learners and marketers through advanc…

Showfields founder and CEO said it's important to pinpoint your customer's needs before introducing…

Cloud technology has brought about a revolutionary shift in the field of marketing. Referred to as …

New Delhi, Nov 26 () Footwear maker Bata will continue its growth journey in India with the multi-r…

In today's fast-paced, digital world, brands must work harder (and smarter) to connect with their c…

In spite of significant disruptions during the year, ITC posted robust growth in revenues and profi…

Antonia Wade, global chief marketing officer of PwC, offers insights into how companies prepare for…

Where BFSI marketing is headed in the year to come

We live in the experience era – a world where a brand’s success depends on the experience it delive…

Bacardi's marketing director on how Bacardi pivoted its marketing strategies to ensure it did not l…

For example, let's say a customer logs onto an airline's web site. After the ticket purchase is com…

The retail media trend began with Amazon, which is currently dominating retail media and revenues. …

TV advertising has continued to expand in 2020, despite COVID, reaching Rs 35015 crore

Ruchika Malhan Varma, CMO, Future Generali India Insurance talks about the brand's larger marketing…

How brands are navigating the new normal

Exela Technologies shares more than tripled after the company announced a $90 million contract from…

Indian marketers are facing challenges in embracing omnichannel marketing to improve their business

Shrenik Gandhi, Chief Executive Officer and Co-founder, White Rivers Media lists down some trends t…

Using its proprietary algorithm, the startup offers personalized shopping experience, which impr…