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4 mins read

Ponds Cold Cream gives a new emotional twist to its googly woogly wooksh and its latest ad is a must watch

Ponds Cold Cream has revived its old ‘Googly Woogly Wooksh’ tagline with a new twist

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14 mins read

HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year

HUL and Star grabbed the top spot with seven and eight metals respectively, with 58 points each, wh…

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4 mins read

82.5 Communications pivots from its open-source model, restricts itself to WPP partners only

In its one year of existence, 82.5 Communications has pitched to 11 clients and bagged nine in its …

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3 mins read

Vijay Deverakonda wows audiences with his action-packed stunts in Thums Up’s new campaign

Vijay Deverakonda of Arjun Reddy fame is back with action-packed stunts

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11 mins read

Storyline: Decoding the art of storytelling in today's highly dynamic world

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

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2 mins read

Vodafone brings back ZooZoos and the pug, in an attempt to make people stay at home

Its three-part public service campaign with ZooZoos aims to reinforce the need for social distancin…

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2 mins read

Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement

In the new campaign, Shah Rukh Khan asserts ‘Soft Drink Nahin, Toofan’ as he implores the audiences…

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6 mins read

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm

Mondelez India and Ogilvy India gave reimagined one of their popular ads from the 90s

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7 mins read

Thums Up wants to celebrate the resilience of ordinary and extraordinary heroes alike: Arnab Roy, Coca-Cola India

The brand wants to evolve from celebrating the the sense of physical strength to ‘real world herois…

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2 mins read

Ogilvy India’s Executive Creative Director Syed Mohammed Talha Nazim passes away

Nazim worked with Ogilvy from 2014 to 2016 and returned to Ogilvy last year