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2 mins read
Caught between devil and deep sea, FMCG majors are losing both mass and premium consumers
It’s been a fairly bland fiscal year for top-listed FMCG majors like – HUL, Marico, Britannia and m…
7 mins read
Serum Institute tops India’s unlisted majors but sheds valuation; Byju’s, Swiggy see worrisome fall
The cumulative value of India's 500 most valuable companies declined by 6.4% to ₹212 lakh crore in …
2 mins read
Airlines misguiding people, forcing passengers to pay more, says Parl Panel
A Parliamentary Standing Committee has taken note of the high air fares charged by some airline ope…
2 mins read
Many of Mumbai's Income Tax defaulters are from dingy chawls, says SEBI
In a curious revelation, the Securities and Exchange Board of India (SEBI) has found that several '…
4 mins read
Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report
Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enoug…
1 min read
Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report
Parle, Amul and Britannia are the most chosen FMCG brands of India in 2021: Kantar report
Soniya Tiwari
4 mins read
Cold drink brands have a merry summer after Covid-19 fizzed out their sales for two consecutive seasons
After going through two consecutive dry summers, 2022 has proved to be promising for beverage and s…
6 mins read
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
3 mins read
Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
The campaign features three ad-films that demonstrate how Hide & Seek plays a catalyst in expressin…
5 mins read
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
The beverage company has increased its marketing budget every year since 2019
5 mins read
Britannia is unable to improve its profit despite a price increase — what’s next
However, this too may not be working as effectively as the segment may have imagined. The simple…
6 mins read
As Limca celebrates its 50th year, here’s a look at how its brand positioning has evolved
The 30th edition of Limca Book of Records coincides with the brand commemorating 50 years since its…
4 mins read
How Parle-G continues to exceed its sales record despite a recession
This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…
2 mins read
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle Products held the top spot for a record 9th year in a row
1 min read
Lockdown: Parle to donate 3 crore packs Parle G biscuits through government agencies
"We have decided to work with government, donate through government agency three crore packs of bi…
PTI
3 mins read
Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Britannia Milk Bikis gets relaunched as Milk Bikis 100% Atta biscuit
4 mins read
Parle is the most chosen brand in India: Report
Brand Footprint 2020 report from Worldpanel Division of Kantar launches its top brands list.
2 mins read
Parle G clocked record sales in May— it may be because broke and starving migrant labourers could barely afford anything else
This was Parle G’s best monthly sales in eight decades.
3 mins read
Urgent need to increase share of budget of WCD Ministry: Parl panel
"It is noted by the Committee that only 24 districts have functional DLCWs so far. Of the most bac…
PTI
7 mins read
Parle Agro is confident of making B-Fizz a ₹1000-crore-brand in a few years
Parle Agro is also aiming to become the number one Beverage Company in India