You Searched For "Professor of Marketing Strategy" and got 20 results
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3 mins read
This new Goldman Sachs partner is leading the bank's strategy with young heirs and founders
New Goldman Sachs partner Brittany Boals Moeller leads the bank's strategy with millennial, Gen Z, …
Hayley Cuccinello
1 min read
Kalaburagi agriculture students promote multi-cropping, digital market strategies to double farmers' income
Students from the College of Agriculture Kalaburagi practiced a multi-cropping system on a small tr…
ANI
4 mins read
Elon Musk's promise of an 'epic' leaderboard of 'dumb' government spending reveals his marketing savvy
Elon Musk wants to gamify the act of slashing government spending. Experts say it will get people t…
Geoff Weiss,Grace Eliza Goodw…
3 mins read
Afraid to negotiate the salary on your new job offer? Research says it’s not as risky as you think—here’s why
The study has found that having a job offer rescinded due to negotiation is far less common than mo…
5 mins read
Starbucks and Luckin are in a fight for the global coffee market. I visited both to see how they stack up on price, menu, and vibe.
Starbucks slumped in sales this last quarter. But the Chinese coffee brand, characterized by heavy …
Aditi Bharade
5 mins read
It's a tough time to be a tech graduate — AI and layoffs have made it a competitive job market
The rise of AI, offshoring, and layoffs are making the tech job market tougher for new graduates.
Beatrice Nolan
2 mins read
The US battle against Chinese trade could hurt the Americans it's supposed to protect, Harvard professor says
Putting up higher barriers presents a separate set of risks, Kenneth Rogoff said.
Filip De Mott
5 mins read
Kamala Harris' media strategy right out the gate is young, fun, and unburdened by what has been
Kamala Harris is working hard to shake off Biden's social media strategy with memes and endorsement…
Aditi Bharade,Amanda Goh,Josh…
6 mins read
A Harvard Medical School professor with ADHD shares how he retrained his brain for deep work and reached peak productivity
Dr. Jeff Karp grew up with undiagnosed ADHD and shares how he overcame low expectations and retrain…
Dr. Jeffery Karp
3 mins read
Japan is fast becoming the hottest market for luxury brands
LVMH is the latest luxury retailer to report strong sales growth in Japan, as Chinese consumers tra…
Alexandra Bacon
2 mins read
Wharton professor Jeremy Siegel says that the S&P 500 has likely already priced in a recession, so 'we're closer to the lows than the highs'
Sizzling inflation rocked the S&P 500 last week as it fell over 6%, but Siegel said the index has p…
George Glover
2 mins read
The Fed is now following its 1994 playbook — when aggressive rate hikes led to a 'bond market massacre'
Fed chair Jerome Powell looks increasingly likely to copy Alan Greenspan's 1994 playbook - when int…
George Glover
4 mins read
I worked for Beyoncé for a year. She wasn't a diva and wasn't passive it was a master class in digital strategy.
Beyoncé's ex-digital strategy head shares what he learned from the star and his experience engaging…
Michelle Mastro
5 mins read
Twitter's posthumous blue checks look a lot like necro-advertising, the legally questionable marketing strategy that uses dead celebrities to boost sales
Delebs, or dead celebrities, have been used to promote products from Diet Coke to Dirt Devil vacuum…
Katherine Tangalakis-Lippert
2 mins read
This US-based startup claims to have cracked the process of reverse aging
Tally Health is a new startup that offers tests to determine consumers' ‘biological age,’ with the …
4 mins read
Academic journals don't pay writers, excluding scholars who can't afford to work for free from getting published. Here's why that's a problem.
Author Elline Lipkin says most full-time adjunct faculty make less than $40,000 a year, leaving the…
Elline Lipkin
3 mins read
Generative AI tools are quickly 'running out of text' to train themselves on, UC Berkeley professor warns
The technology that hoovers up mountains of text to train artificial intelligence bots like ChatGPT…
Gabriel Rivera
3 mins read
Elon Musk says civilization will crumble if more people don't have more children — and his comments shine light on a heated demographic debate
The world's richest man thinks "if people don't have more children, civilization is going to crumbl…
Hillary Hoffower,Marguerite W…
5 mins read
While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral
Micro businesses don't need an advertising budget to go TikTok viral. Founders should post content …
Bella Sayegh,Leila Jordan
2 mins read
The stock market hit a bottom in June but it will drop again if the Fed hikes rates to 4% or beyond, says Wharton Professor Jeremy Siegel
The Fed raising rates by another 1.75% over the course of their next meetings would be too aggressi…