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Mumbai, Jun 16 () Largest private sector non-life insurer ICICI Lombard on Tuesday halved the waiting period for coronavirus-related claims to 15 days apart from announcing a host of offerings for its health indemnity customers in the light of the pandemic. Also, customers can get themselves treated at their homes instead of having to avail hospitalisation to avail insurance claim. It also offers to give no claim bonus benefit to be maintained even in the event of hospitalisation for the pandemic on select policies. "This will significantly benefit those customers who wish to avail treatment for any ailment in their homes, rather than a hospital, thereby ensuring social distancing," the company said. The additional benefits and relaxations have been arrived at, keeping in mind the challenges faced by customers due to the pandemic and the associated restrictions, the company said in a note. "Waiting period on new policies has been reduced to 15 days (from 30 days earlier) for COVID-19-related inpatient claims," the insurer said, adding the lower waiting period comes without any hike in the premium. The new lower claim settlement period applies to all health indemnity policies, including complete health insurance, health booster, healthcare plus and group plans. Offering no claim bonus even in the case of a hospitalisation for the pandemic and subsequent claims, the company said the additional sum insured accrued in the policy will not be impacted, if the insured is hospitalised due to the pandemic, thus providing much-needed financial relief to customers. "The said benefit will be provided in ICICI Lombard's complete health insurance and health booster plans," it said. Sanjeev Mantri, the executive director at ICICI Lombard said, as the pandemic continues to throw new challenges, we thought it important to ensure that we effectively meet the emerging needs of our customers. The additional benefits, offered at no extra cost, should enable our policyholders to derive maximum benefit from their health insurance cover, he added. BEN ANS ANS

ICICI Lombard allows insurance benefits for COVID-19 home treatment; to settle claims in 15 days

<ul><li>The new digital campaign highlights the newly launched ‘Cal Scan’ (calorie scan) feature in its IL TakeCare App, designed to track one’s calorie intake and recommend healthy calorie count and tips. </li><li>It is conceptualised by <keyword id="2806649" type="General" weightage="20" keywordseo="ogilvy-mumbai" source="Orion">Ogilvy Mumbai</keyword>. </li></ul>2021 saw a sea shift of people changing their lifestyles and adopting healthy life choices due to the ongoing pandemic. This has given birth to a new cohort of consumers who are proactive in staying healthy through wellness-oriented products and apps. These include demand for regular engagement regimes to monitor their physical and mental health, choosing technology-powered apps and wellness coaches in virtual or physical forms to guide them. Keeping the spirit of a healthy lifestyle alive, this <keyword id="51518" type="General" weightage="20" keywordseo="world-heart-day" source="Orion">World Heart Day</keyword>, <keyword id="6437381" type="General" weightage="20" keywordseo="ICICI-Lombard" source="Orion">ICICI Lombard</keyword> introduced a new campaign to unveil its new feature ‘Cal Scan’ on their signature health and wellness app ‘IL TakeCare’. Through this unique campaign, the company brings to life World Heart Federation’s theme for 2021, which focuses on harnessing the power of digital health to improve awareness, prevention and management of cardiovascular diseases. The campaign, containing two ad films, encapsulates the significance of eating the right amount of calories on the backdrop of a busy lifestyle characterised by faulty food habits, high-calorie intake and a sedentary lifestyle, partially aggravated by the pandemic lockdown. <div type="Youtube" id="3h7r9h9aUIM" title="ICICI Lombard | World Heart Day - 2021" thumbUrl="https://i.ytimg.com/vi/3h7r9h9aUIM/mqdefault.jpg"></div> In its bid to get the audience fit and healthy through this campaign, the first ad film opens with a scene from a typical halwai shop where a person is buying samosas. Upon packing the samosas, the shopkeeper tells the customer the calorie count instead of the price of the food items. He then goes on to suggest making the calorie count a round figure by adding two more samosas. To this, the customer declared a specific calorie count, took the samosa and walked away happily. The second ad shows a food delivery guy delivering food and affirming the accurate calorie score to the customer according to his food order. Both the ad films end with the thought that our food vendors will not be able to tell us the exact calorie count of the food consumed, hence with the IL TakeCare app’s new feature 'Calorie Scan', consumers can now get a personalised recommendation of their calorie intake and the tips to burn those extra calories. Through these films, the insurer guides the audience towards a behavioural change wherein they see the value of the food not in terms of money, but also the number of calories consumed. <div type="Youtube" id="PASv3BPIhWY" title="ICICI Lombard | World Heart Day - 2021" thumbUrl="https://i.ytimg.com/vi/PASv3BPIhWY/mqdefault.jpg"></div> Sanjeev Mantri, Executive Director at <keyword id="42456" type="General" weightage="80" keywordseo="icici" source="Orion">ICICI</keyword> Lombard General Insurance: "While the pandemic has turned people towards a holistically healthy lifestyle, it is equally important to add the element of measurement to all our health endeavours. Considering the significant increase in the usage of wellness and health-oriented apps recently, we have introduced this new feature of ‘Calorie Scan’, which will act as a counter and encourage the user to stick to their recommended calorie budget. ICICI Lombard aims to offer not only comprehensive coverage to our consumers but also innovative solutions to them, thereby serving as a partner in the customer’s wellness journey.” The insurer launched the IL TakeCare App in accordance with their resolve to bring about a positive and long-lasting change in the way people view their health. So far, the app has benefited over 8.5 lakh customers and facilitates support on services like IL Hello doctor, online medicines delivery, buy policy, virtual doctor (for corporates) and so on. The company has always strived to provide the best offering on its health and wellness front, and with this new feature, the insurer is encouraging its customers to take charge of their health. This year, as people showcased a new consciousness towards fitness and overall wellness, ICICI Lombard addressed the severe subject of cardiovascular diseases through light-hearted films. The ad films are being promoted on the company’s social media channels. Conceptualised by Ogilvy, ICICI Lombard’s Creative agency, the ad films are being promoted across ICICI Lombard’s social media assets and digital platforms. Talha Bin Mohsin &amp; Mahesh Parab, Executive Creative Directors, Ogilvy Mumbai: “The ICICI Lombard World Heart Day campaign has had a long history of great work aimed at making people conscious of the challenges to their good health. This year, we sought to open a new chapter by going a step further and joining them in their journey towards holistic wellness. Not just by helping them count their calories, but giving them tips on how to burn them and stay fit on a regular basis too.” Client: ICICI Lombard Agency: Ogilvy Chief Creative Officers Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak Ogilvy Mumbai Creative Team: Executive Creative Director: Talha Bin Mohsin, Mahesh Parab Group Creative Director: Vilsen Gonsalves Creative Team: Arnab Choudhury, Ajit Sahoo, Hari Rawat Account Management Executive Vice President – Harsh Bhatt Client Servicing Director – Amritesh Kumar Bakshi Account Director – Swati Agnihotri Senior Account Executive – Shreyoshee Gupta Production House: Chrome Pictures Director: Debanjolie Producer: Abhishek Notani

ICICI Lombard’s new campaign urges consumers to start tracking their calories to prevent cardiovascular diseases

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ICICI Lombard allows insurance benefits for COVID-19 home treatment; to settle claims in 15 days

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ICICI Lombard’s new campaign urges consumers to start tracking their calories to prevent cardiovascular diseases

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