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Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
How to get your moment marketing right without taking away the focus from the trend
5 Olympic athletes share how they stayed fit during lockdown - from backyard swimming to at-home handsprings
Laurie Hernandez attempted back handsprings in her living room, and Mallory Weggemann swam with a b…
Rachel Hosie
Photos show German gymnasts in full bodysuits at the Tokyo Olympics in protest of sexualization of the sport
Female athletes are increasingly taking a stand against sexualized uniform rules which attempt to f…
Sam Cooper
Mirabai Chanu and Bajrang Punia to be the faces of Amrutanjan’s pain management range
The Olympic champions will endorse the company's portfolio of Advanced Body pain management product…
Soccer legend Carli Lloyd said she switched from weightlifting to bodyweight workouts during her career, and it improved her performance
Former USWNT World Cup champion Carli Lloyd said bodyweight workouts, like boxing, push-ups, and sq…
Jackson Thompson
A Japanese mayor who bit an Olympian's gold medal has offered to forfeit $13,000 of pay as a punishment
Nagoya Mayor Takashi Kawamura bit the gold medal of softball player Miu Goto during a victory event…
Barnaby Lane
Pentathlon bosses have assembled an Avengers-like squad of the sport's greats to fix the problems exposed by the Tokyo Olympic horse punching saga
The group is chaired by 1976 Olympic champion Janusz Pyciak-Peciak and includes 2000 Olympic champi…
Barnaby Lane
World pentathlon authorities are launching a 'full review' after the tumultuous show-jumping event at the Tokyo Olympics
The governing body said it regretted the "trauma" suffered by a horse that was punched by a German …
Sam Cooper
Tom Daley condemned anti-LGBTQ remarks aired during Russian TV Olympic coverage: 'It takes a lot to come out and speak openly'
Tom Daley told The Telegraph in response to being targeted with anti-LGBTQ hate that he's "extremel…
Lauren Edmonds
400,000 COVID tests, billions of dollars, and an immense sense of pride: Meet the man responsible for pulling off the most complex Olympic Games ever
Christophe Dubi, the Olympic Games' Executive Director, led the planning, preparation, and delivery…
Barnaby Lane
The world's most-dominant track star called Nike's new spikes 'bulls---' and compared them to rivals having trampolines in their shoes
The Norwegian noted he has worked with the Mercedes Formula One team and Puma to create his own sho…
Sam Cooper
A 19-year-old who won a surprise silver medal was so shocked she shouted 'what the f---' on live TV
Team GB's Keely Hodgkinson was so surprised she won a Tokyo Olympics medal that she couldn't keep t…
Sam Cooper
The hero of the US Women's Soccer knockout stage win took a winding journey to Tokyo after a 2019 World Cup snub
Striker Lynn Williams overcame a 2019 World Cup snub and alternate status in Tokyo before scoring a…
Meredith Cash
A diver called his sport a 'bit of a b----' after he failed to defend his Olympic gold in dismal fashion
Laugher became Britain's first ever Olympic diving champion four years ago in Rio, winning gold in …
Barnaby Lane
Olympic athletes are being more open than ever about mental health and the pressures of competing
Psychologists have lauded Simone Biles and other Olympic athletes for helping to break the stigma o…
Kelly McLaughlin,Anna Medaris…
Olympians are lining up to ridicule Piers Morgan for saying that silver or bronze medals aren't worth celebrating
"Real sporting champions don't celebrate coming 3rd," tweeted Morgan, prompting huge backlash from …
Barnaby Lane
Olympic hero Tom Daley gave an impassioned speech to young LGBTQ people after his emotional gold medal win
"You can achieve anything," Daley, who is gay, told his LGBTQ followers after his stunning team gol…
Sam Cooper
Britain's most famous Olympian finally won a gold in a victory so emotional that a TV reporter cried live on the air
Tom Daley, who won bronze medals at the past two Olympic Games, won the men's synchronized 10-meter…
Barnaby Lane
I interviewed 5 of the world's top Olympic athletes, and it's changed my view on how to approach setbacks
Olympians Naomi Osaka, Anthony Joshua, Laurie Hernandez, Karsten Warholm, and Mallory Weggemann kno…
Rachel Hosie
Piers Morgan responded to criticism of his comments on Simone Biles' withdrawal from Olympic events by calling his 'Good Morning Britain' exit 'gutless and cowardly'
Piers Morgan criticized Simone Biles' withdrawal from Olympic events, speaking out both on social m…