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YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra
This program aims to deepen creator-audience connections and diversify revenue streams with product…
PTI
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
Spotify takes aim at YouTube with a new revenue-sharing program for creators
Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and intro…
Amanda Perelli,Dan Whateley
YouTube gets generative AI superpowers with new features, will suggest video titles to content creators and more
YouTube has introduced several AI-powered tools to enhance content creation. These include DeepMind…
Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Lucia Moses
TikTok's next big move: Helping creators launch product lines by connecting them with suppliers
TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Sh…
Dan Whateley
Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…
Amanda Perelli
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
South Park creator Matt Stone asks if Sam Altman does anything other than 'go on podcasts'
South Park creator Matt Stone said OpenAI CEO Sam Altman makes him laugh and hopes to make fun of h…
Kenneth Niemeyer
BenQ PD3225U review – a premium 4K monitor for creators
BenQ is a popular name when it comes to monitors, be it for creators or for gaming, there’s somethi…
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy
Tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent, and …
Amanda Perelli
OnlyFans users spent $6.6 billion on creators in 2023 as more fans signed up to pay for content and messages
OnlyFans' parent company, Fenix International, posted $1.3 billion in revenue for 2023, reflecting …
Jyoti Mann
Mirzapur: The Film’s teaser promises Pankaj Tripathi’s grand return as Kaleen Bhaiya; theatre release anticipated in 2026!
Producers Ritesh Sidhwani and Farhan Akhtar envision the film as a deeper, immersive experience tha…
A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…
Kelsey Vlamis
Rhode sent TikToker Golloria new blushes after she called it out for being non-inclusive. The creator thanked Hailey Bieber for 'treating me like a human.'
Golloria George went viral on TikTok in August when she reviewed Rhode's pocket blushes.
Samantha Grindell
MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…
Lindsay Dodgson
Spotify CEO does damage control after his 'reductive' comments about creators spark backlash
Spotify CEO Daniel Ek says he was "too vague" and "clumsy" in an original tweet in which he said th…