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6 mins read
Center fresh collaborates with Dharma 2.0 to give a new story treatment to 'fresh breath confidence'
The brand’s proposition of fresh breath confidence will be at the core of the digital films
2 mins read
Check out these latest job openings in the US
India has millions of job seekers entering the workforce every year and hundreds of search engines…
4 mins read
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…
4 mins read
Walmart plans to roll out its first self-serve advertising tools to steal away Amazon's core advertisers. Here's everything we know about it.
Walmart has focused on building up its advertising business in-house. In February, the company ende…
Lauren Johnson
3 mins read
Walmart is rolling out a self-serve ad platform to compete directly with Amazon for big advertisers
Alexis Josephs, VP of sales and media partnerships at Walmart Media Group, said the retailer had be…
Lauren Johnson
3 mins read
Mondelez India invites consumers to create and name their own Cadbury Dairy Milk bar
You can now create and name your own Cadbury Dairy Milk Bar, here is how
2 mins read
ACKO's new campaign 'Car Insurance Ke Tedhe Games' will make you miss Takeshi's Castle
The narration in the campaign is by popular Indian actor and comedian, Javed Jaffrey.
3 mins read
'This isn't like programmatic advertising; it's a specialized skill': As AR ads take off, ad agencies are scrambling to figure it out
The agency, which helped Budweiser bring its Clydesdales to life using AR this Super Bowl among oth…
Tanya Dua
2 mins read
North American CEO of the world's largest ad buying agency network, GroupM, has left after less than a year
Sources with knowledge of the matter said the company's need to grow in its crucial region, North A…
Patrick Coffee
3 mins read
Kunal Kapoor in ‘Spirit of Scotland’ will take you on a magical journey into the land of castles and of course, scotch whisky
Imagine sitting in a castle nestled in the historic valleys of Scotland, sipping one of the fi…
4 mins read
Big brands like Verizon and Toyota are backing Amazon's Freedive as the e-commerce giant pushes deeper into OTT advertising
The ads on Freedive are mostly house ads, showing Amazon is just starting to ramp up ad sales there…
Lauren Johnson
2 mins read
Walmart's ad push, WPP's in-housing gamble, IgnitionOne faces accusations
Holding company behemoth WPP consolidated more of its agencies and, bowing to the in-housing trend,…
Lucia Moses
2 mins read
What you need to know in advertising today
John Schnatter has resigned as Papa John's chairman. The move came after a Forbes report revealed t…
Tanya Dua
4 mins read
Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses
Opening up its Marketing API will allow Snapchat to cater to an even broader base of marketers. Whi…
Tanya Dua
4 mins read
Ad agencies are moving to virtual pitches in the era of remote work, and it could cause more pain for the holding companies
Ad agencies have ditched formal pitches for video ones in the race for new business as the coronavi…
Patrick Coffee
3 mins read
Amazon is pushing harder into video search ads, and agencies say it's a direct attack at Google
"It would not be surprising for Amazon to leverage the top of search placement of the Sponsored Bra…
Lucia Moses
3 mins read
Invisalign just conducted a global ad agency review as it looks to ramp up its marketing to fend off rivals like SmileDirectClub
That competition has come from companies like SmileDirectClub, a five-year-old Nashville-based star…
Patrick Coffee
3 mins read
'The advertising industry is under tremendous amount of pressure to adapt': Engine Group is the latest ad holding company to go on an agency diet
"There is no question that the advertising industry is under tremendous amount of pressure to adapt…
Tanya Dua
4 mins read
Facebook is testing more ads in shorter Watch clips, and it shows how its video strategy is a work in progress
Over the past year, Facebook has tested a subscriptions product that allows creators like LadBaby t…
Lauren Johnson
4 mins read
EBay is ramping up its sales efforts to take aim at Amazon's giant advertising business
"If you're a fashion brand, eBay does have a bargain-basement twinge," Jaju said. "That holds up a …