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4 mins read

Online ads most problematic, influencers too caught breaching guidelines

Complaints about various violations of Indian advertisements surged by 34% in April to September of…

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3 mins read

I'm an Amazon influencer. Amazon ranks us — and competition among 'A-listers' like me can be toxic.

Gracey Ryback quit her job during the pandemic to market Amazon products on TikTok, including Prime…

Urooba Jamal   


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2 mins read

Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados from Mexico and QuickBooks

Brands like Crypto.com, Budweiser, and Doritos are planning ads for the upcoming Super Bowl on Febr…

Business Insider   


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4 mins read

Decades of marketing are the real reason we eat turkey, cranberry sauce, and pumpkin pie every year

A century's worth of Thanksgiving ads in Good Housekeeping magazine help paint a picture of when an…

Dorothy Cucci   


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2 mins read

How transportation data is helping advertisers create personalized experiences for drivers

Innovation is changing the nature of car advertising - like iHeartRadio's recent partnership with A…

Elle Hardy   


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3 mins read

Facebook announced the first 20 members of its oversight board that will decide what controversial content is allowed on Facebook and Instagram

Facebook's oversight board will act as a "supreme court," making rulings about controversial posts …

Rob Price,Reuters   


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2 mins read

Google will lift its post-election political ad ban starting December 10 after previously extending it

The "sensitive event" policy was enforced by Google and Facebook to prevent misinformation spread a…

Sara Fischer   


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3 mins read

I'm the CEO of a PR firm and I'm tired of the commodification of Juneteenth. Here's how companies can commemorate respectfully.

When Walmart's "Celebration Edition: Juneteenth Ice Cream" was pulled from shelves following widesp…

Jessica Lewis   


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3 mins read

Lauren Brown, journalist and former Business Insider contributors editor, has died at 37

Brown worked at Business Insider from 2011 to 2012 as a contributors editor before joining Quartz a…

Lauren Johnson   


Business Insider Latest Story Image
8 mins read

Kantar’s Managing Directors tell us why ‘Purpose’ is an important contributor to brand equity in India

Lessons brands can learn from Kantar’s latest BrandZ report on most purposeful brands

Business Insider Latest Story Image
3 mins read

Move over, CEOs: Small teams are the leadership of the future — here's how to harness the power of bottom-up culture

Teams reinforce good behavior in a way that less-visible senior leadership can't during the pandemi…

Barry Lowenthal   


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4 mins read

I sold my used car for a $5,000 profit on Vroom. Here's how I watched the market to get the best deal.

The car market has been hot, so I decided to list my 2016 Chevrolet Volt I'd bought for $15,000 on …

Andrew Lambrecht   


Business Insider Latest Story Image
5 mins read

6 steps I followed to get hundreds of new clients — without spending a dime on advertising or marketing

Jen Glantz became her own PR person to save money, and steadily grew her clientele through social m…

Jen Glantz   


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4 mins read

The digital ad business can't police itself - it's time to let the feds do it

Try and just look up tomorrow's temperature on any big weather site and see how long it takes you -…

Mike Shields   


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4 mins read

I loved being a virtual assistant so much that I started my own franchise for others. Here's how I did it.

Rebecca Newenham became a virtual assistant after craving the flexibility of working for herself fr…

Claire Turrell   


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3 mins read

I'm a fortune-cookie writer. I meditate every day to get in the right headspace.

Matt Williams and his team aim to write at least 10 fortunes a day. When they do a campaign, they w…

Ryan S. Gladwin   


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2 mins read

When this Venezuelan worker went remote, he sought US jobs — then created a company to help others do it too

"We recruit English speakers and guide them on working remotely," iWorker founder Enrique Yervez sa…

Kristi Eaton   


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4 mins read

Kiera Fields   


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3 mins read

An advertising exec at Cannes says it's time for purpose-driven marketing to get measured for real

The business mandate is already there. According to a 2018 study, nearly two thirds of consumers pr…

Chrissie Hanson, Contributor   


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3 mins read

Lower-income customers are often a blind spot, but here's why advertisers need to pay attention to them

Modern social mobility is predicated on access to the internet and as more of our work, school, per…

Jodie Huang, Contributor