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Google ties up with ECI to elevate authoritative information
"We are collaborating with ECI to enable people to easily discover critical voting information on …
PTI
Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer
Digital advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent…
India’s electric two-wheeler industry records highest-ever monthly sales as FAME subsidy ends
The Indian electric two-wheeler industry has reported its best-ever month in terms of sales in Marc…
Digital subscription revenue swells at the cost of TV subscriptions in 2022
India's media and entertainment (M&E) sector revenue grew by 19.9% in 2022 to INR2.1tn ($28bn), wit…
Sadhguru and Isha Outreach are India’s biggest advertisers on Meta for social causes: They spent ₹1.35 lakhs per day on Facebook and Instagram
Spiritual leader Jagadish Vasudev, more popularly known as Sadhguru, and his non-profit organisatio…
People notice social media ads almost as much as they notice print ads: Report
A recent report by consumer data intelligence consultancy Axis My India reveals that most consumers…
IPL 2023 opens with drop in advertisers: 40% drop for TV, 70% for digital
Digital advertising fared worse, with a 70% drop in advertisers on Day-1. On the opening day, the n…
ANI
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI aims not just to be an industry watchdog, but also help protect consumers from objectionable a…
ASCI frames guidelines for advertising and promotion of NFT products
The Advertising Standards Council of India (ASCI) noted that several of these advertisements do no…
Lessons 2021 taught our advertising leaders
If 2020 was about self-isolation and prioritizing their physical health, 2021 taught me the importa…
Here's what India takes offence to in ads according to ASCI
ASCI's report based on 1759 complaints against 488 advertisements over the past 3 years uncovers …
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
India is the fastest-growing market globally at 14.6%
Reliance, Disney announce strategic JV, Nita Ambani to be chairperson
Reliance Industries Limited, Viacom 18 Media Private Limited (Viacom18) and The Walt Disney Company…
ANI
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable
India's manufacturing sector growth falls to 18-month low in December on softer rise in orders, output
India's manufacturing sector growth fell to an 18-month low in December amid softer increase in fac…
PTI
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Content creation as a vocation will move towards Decentralized Autonomous Organizations
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising
The influencers and brands were contacted by the complaints handling team and were asked to comply …
Indian Advertising folks discuss the representation of agency life in Emily in Paris
Emily in Paris: Things that the series got right and wrong about working in advertising
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an IPL TV ad-Bobble AI report
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an…