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Meta leans away from augmented-reality creators as it plans to shut down its AR studio
Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR…
Sydney Bradley,Dan Whateley
Apple has been doing some soul-searching around its next big product
Apple is still figuring out its road map to another life-changing device. A cheaper Vision Pro and …
Jordan Hart
Apple's Mixed Reality headset could feature advanced hand tracking and may work as a second display for Mac
Apple’s much anticipated and long-rumored AR/ VR headset could be packed with ambitious technologie…
The CEO behind a Chinese startup says its AR glasses will blow Apple's Vision Pro out of the water. Here's why.
XReal's AR glasses aim to be an affordable alternative to Apple's pricier Vision Pro, CEO Chi Xu to…
Aaron Mok
Apple needs another hit product. But the rumored new AR/VR glasses will not be it.
Michael Gartenberg, a former Apple exec and Gartner analyst, doesn't think Apple will succeed with …
Michael Gartenberg
Apple reportedly hires Meta's AR communications lead for marketing of its unannounced AR/VR headset
In the latest edition of 'Power On' newsletter Mark Gurman said Apple is building out parts of i…
An AR-15 ammunition factory built to supply the military shifted to commercial sales and is now tied to more than a dozen mass shootings
An ammo factory originally built for the US military in WWII is now tied to a dozen mass shootings …
Kenneth Niemeyer
Explained: Why Apple's new VR headset is the talk of the town despite being priced 3X more than Meta Quest Pro
At Apple's highly anticipated WWDC 2023 conference, the company unveiled Vision Pro, an augmented r…
Beauty is in the detail: How tailor-made products are taking over the market
Gone are the days when every second home housed the same popular shampoo, face cream and soap brand…
Apple CEO Tim Cook’s last major product launch could be AR glasses
“The belief inside Apple is that Cook just wants to stick around for one more major new produc…
AI as a Service to free speech platforms and social commerce, these are the big emerging trends of 2023
A rapidly evolving technology landscape and quickly changing consumer trends require businesses to …
What makes customers switch to competitors? 4 in 5 say its bad customer experience in a Zendesk survey
Zendesk's 2023 CX Trends report underlines the key trends in how business leaders and customers thi…
AR smart lens developer Mojo Vision lays off 75% of its workforce
AR smart lens developer Mojo Vision has slashed 75 per cent of its workforce across a variety of de…
Sony unveils smartphone motion-tracking bands for Metaverse - here’s how it works
Consumer electronics giant, Sony, unveiled Mocopi - its latest invention for motion capturing. The …
Qualcomm Snapdragon Tech Summit 2022 – Snapdragon 8 Gen 2, Oryon CPU, AR2 Gen 1 platform, and other announcements
Qualcomm has made several announcements at the Snapdragon Tech Summit 2022. The company has unveile…
I watched a dead composer perform at an augmented-reality concert. It shows how Apple could transform the entertainment business if it can take AR mainstream.
An augmented-reality concert starring the late composer Ryuichi Sakamoto shows the opportunity Appl…
Ryan Joe
iPhone 15 to Reality Pro VR headset — check out the list of upcoming Apple products in 2023
The Cupertino-based tech giant began the year 2022 with an affordable 5G iPhone, SE 3rd generation …
Google Glass was just discontinued — again — raising questions about whether anyone still cares about AR devices
Google is immediately halting sales of the Glass Enterprise Edition 2, the business product which r…
Aaron McDade
Google teases much awaited AR glasses that hint at breaking language barriers
Further adding to announcement Pichai said, “language is so fundamental to connecting with one…
Apple is reportedly producing lenses for what could be its next major product: an augmented reality headset
Apple has been working with Foxconn on lenses for future AR products, and those lenses have just en…