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4 mins read
Experts explain the rise of 'mean ASMR,' where YouTubers insult and criticize viewers who say it makes them feel good
Mean ASMR is a YouTube subgenre where creators gain millions of views with videos that are nasty to…
Megan Wahn
2 mins read
TikTokers can't get enough of pharmacy ASMR, where drugs are loudly poured, counted, and bottled
Videos that show pharmacy technicians sorting and pouring pills have millions of views on TikTok. V…
Julia Naftulin
4 mins read
This horrifying YouTube short film starts out with relaxing ASMR and then includes a terrifying twist
In "Tingle Monsters," director Alexandra Serio plays an ASMR creator plagued by two types of male v…
Kat Tenbarge
7 mins read
How ASMR can be used as a 'mental tranquilizer' to help you sleep or feel less anxious and lonely
ASMR is a massive subculture on YouTube where creators whisper, eat, and flutter their fingers soft…
Lindsay Dodgson
6 mins read
ASMR content saw huge growth on YouTube, but now creators are flocking to TikTok instead
ASMR content aims to soothe viewers and trigger pleasant sensations. It saw huge growth on YouTube,…
Colette Fountain
8 mins read
How Grammy award winner, Billie Eilish, harnesses the power of ASMR in her music
A video analysis of how Gen Z prodigy Billie Eilish blends ASMR into her music to create a radicall…
Meredith Geaghan-Breiner,Just…
4 mins read
The last few years have left many of us touch starved. For some, face-touching ASMR videos are helping fill that void.
Touch-based ASMR videos are helping some touch-deprived people better deal with being alone.
Sahar Arshad
4 mins read
A TikTok OB-GYN is going viral posting ASMR videos of what appointments and procedures are like to ease patients' anxiety
Leanna Alaiwat thinks ASMR is the future of medicine. On TikTok and YouTube, she shows patients wha…
Carolina Grassman
3 mins read
A 13-year-old girl makes as much as $1,000 a day creating ASMR videos, as YouTube works to keep its child stars safe
"We believe technology presents great opportunities for young people to express themselves creative…
Meira Gebel
1 min read
Apple has strange, entrancing ASMR videos on its YouTube channel that have nothing to do with Apple
"ASMR" stands for "autonomous sensory meridian response." ASMR audio and videos are designed to be …
Antonio Villas-Boas
2 mins read
Millions of Americans just learned what ASMR is from Michelob Ultra's Super Bowl commercial - but they aren't loving it
Not Michelob Ultra. The Anheuser Busch-owned brand ran a 60-second ad that takes advantage of a sen…
Lauren Johnson
2 mins read
There's a massive internet community that's obsessed with videos of 'brain-tingling' sounds, and the people who make them earn thousands of dollars a month
Though it might sound odd, businesses are profiting off of it, reported Business Insider's Zoë Bern…
Rachel Premack
3 mins read
Here's why videos of a woman tapping a hairbrush and Margot Robbie spreading Vegemite on toast have become internet sensations
Despite the apparent popularity of ASMR-triggering videos, the phenomenon was first documented only…
Zoë Bernard
2 mins read
Meet The Online Community Of People Who Get Brain Orgasms From The Internet
Whispering is a primary trigger, but anything from the sound a pen makes when drawing on a piece of…
Caroline Moss
4 mins read
The top YouTube talent managers in 2020
This week's rundown includes a breakdown of the equipment setup one creator uses to make ASMR video…
Amanda Perelli
3 mins read
This app uses AI and ASMR to create personalized meditations
ASMR, or autonomous sensory meridian response, refers to a tingling sensation that some people repo…
Rebecca Aydin
1 min read
How animated ASMR ads are made
Lioncolony creates satisfying looping videos and animated ASMR ads for brands like Gucci, Hyundai, …
Kiki Sideris
ASMR clay recycling
Molly Sanyour is an artist who creates ceramics out of recycled clay. Any unfired clay can be recyl…
4 mins read
How a former 'camgirl' built her OnlyFans income to $30,000 per month
Creator MelRose Michaels has been making adult content for a decade. She shared how she uses safe-f…
Nhari Djan
3 mins read
From perfume to pickles, 'silent reviews' of products are the new viral trend. But here's why the originator wants to step away.
Silent reviews often see TikTokers satisfyingly tapping on products and reacting with exaggerated e…