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2 mins read

Amidst slowdown, noodle and biscuit sales see an uptick in rural areas

Even as FMCG sales growth has been moderating on a sequential basis, sales of noodles and biscuits …

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4 mins read

Inside Chef Carla Hall's fridge, from Costco staples to the one thing she always buys on sale

Chef Carla Hall takes us inside the fridge she shares with her husband from Costco bulk buys to but…

Lizzy Briskin   


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3 mins read

Britannia’s Q4 net profit rises 47% YoY to ₹559 crore on softer input costs

Biscuit maker Britannia on Friday reported a net profit of ₹559 crore in Q4, rising by 47% YoY as s…

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3 mins read

Your ‘healthy’ diet is making the Indian economy leaner ⁠— but it’s not for you to change

Even as the country is slowing down, it is also transforming and the latter part is shrouded…

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6 mins read

How Parle has stood the test of time

Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands

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2 mins read

Forget cars, Indian consumers are wary of buying a ₹5 biscuit packet

Questions are being raised by top Indian businessmen about the economic health of the country. The …

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2 mins read

India’s biscuit crisis shows slowdown is hurting the poor more — and job losses are making it worse

Every economic slowdown hurts the poorer people the most. It’s no different this time. The cash cru…

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4 mins read

I run an 8-figure biscuit business that started as a side gig. Here's how I caught the attention of major distributors like Whole Foods and Costco.

Ayeshah Abuelhiga started Mason Dixie as a biscuit pop-up. Now it's an eight-figure business with s…

Kimanzi Constable   


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3 mins read

Here’s how Britannia is eating into ParleG’s market share for five years now⁠— and now wants more of it

The Wadia Group-owned Britannia Industries has outwit ParleG on its strongest turf, rural India, ac…

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2 mins read

The $6 billion Wadia family’s plan to shed stake in Britannia has the 150-year old Bombay Burmah up and running

However, Britannia shares fell over a percent after the report of the proposed stake sale. …

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4 mins read

How Parle-G continues to exceed its sales record despite a recession

This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…

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3 mins read

Wendy's is ploughing $25 million into breakfast ads to tempt returning office workers with deals like a $1.99 honey butter chicken biscuit

Fast-food chain Wendy's is launching a multimillion-dollar marketing drive to ramp up sales of its …

Grace Dean   


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2 mins read

After biscuits, Indian villagers are cutting down on clothes and hair oil too

The ongoing slowdown is affecting rural and urban Indians differently. While urban Indians might be…

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2 mins read

Winkin’ Cow crosses ₹100 crore in sales, boosts Britannia’s vision to become a ‘total’ foods company

Britannia’s flavoured milk brand Winkin’ Cow clocked in ₹100 crore in sales in FY22 — within three …

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3 mins read

Britannia may have sold more biscuits during the covid-19 lockdown than ever before ⁠— the earnings may reflect that

The revenue for India’s largest biscuits maker Britannia is expected to grow anywhere between 18% t…

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2 mins read

Grofers' recent 8-day sale clocked ₹515 crore in revenue but consumer sentiment was 'low'

It sold 8 crore units in its latest Grand Orange Bag Day sale, out of which their in-house ran…

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2 mins read

Britannia profit more than doubled during the lockdown and sales were the best in at least five quarters

Biscuits and bakery products maker Britannia just posted a whooping 117% jump in its consolidated n…

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2 mins read

McDonald's is making a change to its McMuffins and biscuits

McDonald's is making major changes to its menu and business following seven straight quarters of sa…

Hayley Peterson   


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2 mins read

McDonald's is testing McChicken McMuffins and Blueberry McGriddles as it tries to boost breakfast sales

The tests come as McDonald's is working to boost American breakfast sales, with internal documents …

Kate Taylor