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2 mins read
Kobe Bryant directed and wrote an ad campaign for a sports drink backed by some of the biggest names in sports and it takes a big shot at Gatorade
Bryant wrote and co-directed the series of ads that star other big-name athletes, including James H…
Tyler Lauletta
3 mins read
Sabrina Ionescu wants a second rookie year after an injury ended her first season 3 games in, but the WNBA won't budge
"For me, this is my first year," Sabrina Ionescu told Insider. "But for the league, I guess it's no…
Meredith Cash
3 mins read
Triple-double queen Sabrina Ionescu is eyeing her matchup with the greatest player in WNBA history after shortened rookie season
The New York Liberty star told Insider she's eager to face WNBA GOAT Diana Taurasi because she's "a…
Meredith Cash
3 mins read
James Harden explains how he's stayed in shape while the NBA season is suspended
James Harden said his priority during the NBA's suspension has been conditioning to make the eventu…
Scott Davis
3 mins read
WNBA star Sabrina Ionescu got 'goosebumps' when players spoke out against inequality at the NCAA women's tournament
The reigning NCAA triple-double queen saw herself in players at this year's March Madness, and not …
Meredith Cash
7 mins read
MLB superstar Mike Trout talks dancing for commercials, signing the biggest contract in league history, free agency, and the Angels' season
Trout: I think it definitely was in the back of my mind. I think you see it nowadays with all these…
Scott Davis
3 mins read
NFL running back Christian McCaffrey relies on an intense health regimen involving blood tests and farm-to-table meals
Carolina Panthers running back Christian McCaffrey takes blood tests to determine what he should be…
Jackson Thompson
2 mins read
There are some 'troubling trends' in sports drinks - and that's bad news for Pepsi
US sports drinks are losing market penetration. Just 38% of the target market is drinking them comp…
Lisa Fu
3 mins read
Rookie of the Year favorite Ja Morant breaks down what life was like in the NBA bubble
Ja Morant's days in the bubble were consumed by basketball, from team meetings to film sessions to …
Scott Davis
2 mins read
Dr Pepper is betting on this Gatorade killer backed by Kobe Bryant
Gatorade had a 77% share of the $6.81 billion sports drink market last year, while Powerade had a 2…
Hayley Peterson
2 mins read
Dr Pepper is betting on this Gatorade killer backed by Kobe Bryant
Gatorade had a 77% share of the $6.81 billion sports drink market last year, while Powerade had a 2…
Hayley Peterson
5 mins read
Peloton instructor Ally Love's daily diet and workout regime will inspire you to get fit and healthy
Love's daily diet involves green juices and smoothies, but also her beloved curries, and her traini…
Rachel Hosie
2 mins read
Coca-Cola buys a kombucha maker as drinkers ditch sugary soda
Kombucha fans have been drawn to the beverage in part because it is rich in antioxidants and probio…
Kate Taylor
4 mins read
The NBA's new calendar has the potential to be grueling for the best teams
With a new, compacted schedule, players that haven't played basketball in four months could suddenl…
Scott Davis
3 mins read
Tech and business giants mourn the unexpected death of NBA legend turned investor Kobe Bryant, who was known for his 'obsessive' work ethic and used to call leaders like Tim Cook for advice
Bryant even said that he hoped to be remembered for his investments just as much as his NBA career …
Lisa Eadicicco
3 mins read
Legalized weed could be the boost beverage giants like Coke and Pepsi need as Americans ditch sugary sodas
Under the leadership of Indra Nooyi, PepsiCo has spent the last 12 years expanding into the snack a…
Kate Taylor
3 mins read
Consumers are getting wiser about an unhealthy additive to drinks - and it's led to the biggest challenge in Gatorade's history
In 2014, Gatorade cut brominated vegetable oil from its ingredients list after a 15-year-old girl s…
3 mins read
Mike Trout says MLB players 'want to stay away from free agency' after two controversial offseasons
He noted that star players like Manny Machado and Bryce Harper went un-signed until February. Macha…
Scott Davis
4 mins read
Coca-Cola is leading a $15 million funding round in the trendy direct-to-consumer beverage startup behind Dirty Lemon
Coca-Cola Company's Venturing & Emerging Brands unit made a multimillion-dollar investment in t…
Kate Taylor
1 min read
Rob Gronkowski hasn't spent a penny of the $16.3 million in NFL salary he has made in his career
By star athlete standards, Gronkowski did not make much money when he first entered the NFL as a se…