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Behind the scenes of billionaire Indian weddings: Hired 'shadows,' phone bans, and a circus master to lead the chaos
High-end Indian wedding planners said the Ambani wedding, which could cost around $60 million, is a…
Shubhangi Goel,Lian Kit Wee
I was scared, says Vidya Balan on rejecting 'Bhool Bhulaiya 2'
Fifteen years later, its sequel, "Bhool Bhulaiyaa 2", directed by Anees Bazmee and starring Kartik…
PTI
'Eternals' star Kumail Nanjiani worked for months to nail down his epic Bollywood dance scene: 'It was so outside my comfort zone.'
During the Marvel film's press conference, Kumail Nanjiani recounted the preparation that went into…
Kirsten Acuna
From Suhana Khan to Agastya Nanda: star kids making their movie debut in 2023
Three of the star kids making their debut next year are starring in Zoya Akhtar’s Netflix original,…
Bollywood icon Shah Rukh Khan isn't just a heartthrob for Indian women. He's a symbol of their autonomy.
Shah Rukh Khan's career has spanned three decades. Takshi Mehta explores how the actor isn't just a…
Takshi Mehta
A trendified version of a Bollywood dance routine is going massively viral on TikTok. But South Asian creators say it shows a lack of respect for their culture.
"O Saki Saki," a song from the 2019 T-Series film "Batla House," is now a TikTok dance trend, but i…
Charissa Cheong
Big screen effect: Of French beards, marketing case studies & littered tourist spots
Pathaan, which led to the reopening of 25 single screens in India, is the latest example of the sof…
Here's the story behind Puma’s empowering, unapologetic campaign, Propah Lady
In our first episode of Behind the Ads, we get behind the scenes of Puma’s ‘Propah Lady’ campaign t…
Pepsi launches latest summer anthem with Badshah and Jacqueline Fernandez
The two celebrities are ready to take India by storm with their musical hattrick, taking the brand'…
Cult.fit gives a hilarious twist to the famous dialogue 'Mere Karan Arjun Aayenge'
After Jaa Simran Jaa, Cult.fit gives a twist to Karan Arjun
How Truecaller used 2 quirky Bollywood-style short digital films to familiarize people with its latest offering, 'Call Reason'
Manan Shah, Director Marketing – India, Truecaller speaks to us about the thought behind the campai…