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Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Mondelez India and Ogilvy India gave reimagined one of their popular ads from the 90s
Top Independence Day ads from the last five years
Here’s to the past that made us and the future in the making
As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution
Cadbury had launched Choclairs (then Eclairs) in India in 1971 and the product is still popular acr…
Cadbury Dairy Milk's next phase of 'heart the hate' campaign urges bystanders to stand up against cyberbullying by sharing a Purple Heart
It urges Gen Z to support their friends if they face cyberbullying
Shrinkflation is happening across grocery stores - here are 14 of the most extreme examples, from toilet paper to candy bars
"Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a lit…
Mary Meisenzahl,Grace Dean
Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Cadbury Dairy Milk sold 15 million Thank You bars this year that helped sponsor insurance for aroun…
I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker
Wavemaker India has won new businesses worth over Rs 700 crore in 2020
Cadbury's 99 Flakes are running low in the UK and Ireland thanks to surging demand for the iconic ice-cream topping
Cadbury's owner Mondalez International confirmed the shortage in a statement to Insider, and said i…
Mary Hanbury
For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for 2 daily wage earners in India
Cadbury Dairy Milk Partners with Mumbai Indians to make every run count.
How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads
Creating a viral campaign with no budget: How FCB India and Kinnect launched a 10-year-old influenc…
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
The idea behind the launch is to capitalize on the fast growing snacking category
Cadbury Dairy Milk Silk's latest ad tells you how to convert everyday moment into something grand and special
It is conceptualised by Mondelez India & Ogilvy India.
Experts share their favourite Diwali campaigns from 2020
Here is a listicle compiling the best ads of this year
Mondelez India invites consumers to create and name their own Cadbury Dairy Milk bar
You can now create and name your own Cadbury Dairy Milk Bar, here is how
Cadbury's confirmed once and for all that chocolate shouldn't be kept in the fridge
Cadbury's Australia settled the debate on Twitter, explaining that refrigerating chocolate "comprom…
Rachel Hosie
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
How brands are navigating the new normal
One of India's iconic chocolate brands turns calorie conscious – comes with 30% less sugar
It is keeping up with the trends of the time and catering to its health conscious customers, wit…
Dunzo pays an ode to some classic ads to connect with the 90's kids
Dunzo made us take a walk down memory lane with its #90sRedun series
Cadbury Perk's ad with brand ambassador Alia Bhattencourages consumers to face life’s twist and turns with a light attitude
Perk brings back Alia Bhatt as the brand ambassador
Cadbury is testing a new plant-based version of its massively popular Dairy Milk chocolate bar as veganism sweeps the globe
The spokesperson also said that it has "no immediate plans" to bring this product to market. "We ar…