A survey on the dynamic changes in shopping habits and expectations of consumers during COVID-19.

Reimagined consumers will abandon brands that don’t support their new values—and pay more to those …

"As consumer product companies move into the 'next' and 'beyond' phase, their ability to digitally…

As e-commerce and the OTT platforms are disrupting lives, they are simultaneously disrupting consum…

"As countries are providing fiscal and monetary stimulus, it remains to be seen how much the loss …

As markets are now slowly opening up, we reached out to experts to find out if the ad revenue pie w…

Covid-19 has accelerated the pace of digital adoption.

The report talks about ways in which marketers can navigate this change in consumer behaviour

Through this collaboration FCB India and Networkbay will work with brands and retailers to quickly …

​Mark Leadercramer, General Manager, South APAC, Mintel has some advice for brands

"We are starting to see a behaviour of trading down and bargain hunting. India was a country where…

"The need for creative progress is greater than ever," says Cannes Lions in its blog.

Prashant Puri, Co-Founder & CEO, AdLift on mapping strategies for the new normal

The new framework will help brands navigate and overcome previously unforeseen challenges

Titled 'Reboot to a new normal', the study highlights the changes on the consumption patterns when …

The market is opening gradually and brands are rushing to address the pent-up demand

Nepa's survey shows that there has been an increase in demand for gift options with health and well…

The report reveals how online news has become the de facto source of information with digital editi…

What brands need to do to build trust among consumers in a post-Covid world