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Basketball is having a moment, and that's good news for Nike
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could b…
Jordan Hart
Dartmouth men's basketball is the first college team to vote to unionize. But the fight over the future of college sports could just be beginning.
Dartmouth men's basketball's union push could lead to a wave of unionization across college sports.…
Jacob Zinkula
One chart shows just how much women's college basketball ratings have soared while men's have dipped
Viewership for this year's NCAA basketball championship games shows the audience for the women's fi…
Cork Gaines,Andy Kiersz
The men's college basketball Final Four teams earn $19.3 million in revenue. The women's teams earn 27% of that.
Stars in women's college basketball will help narrow the revenue gap, but it will take a while.
Cork Gaines
Basketball Hall of Famer Bill Walton dies at 71
Basketball legend Bill Walton, known for his standout career at UCLA and in the NBA, has died at 71…
Lauren Johnson
Caitlin Clark is the most valuable women's college basketball player. Here are all the ways she makes money for herself and her team.
The 22-year-old point guard, who will play her final March Madness games this year as an Iowa Hawke…
Gabbi Shaw
I moved from the US to Germany for college. Tuition is mostly free, but I miss the American school spirit.
Amanda Mrokez moved from Michigan to Cologne, Germany for college. Tuition was mostly free, but she…
Erin Liam
How to watch March Madness 2024: Live stream the men's NCAA basketball tournament
March Madness will air across CBS, TNT, TBS, and truTV. We'll show you where to live stream it with…
Lillian Brown
I threw my son's Xbox out the window. Now, he's a national champion gamer playing for college scholarships.
Sherry Williams was worried about how much time her son was spending playing video games. He is now…
Kelly Burch
Sudden cardiac arrest is the biggest killer of college athletes, particularly basketball players, pre-COVID studies show
After Bronny James had a cardiac arrest during basketball practice, cardiologists said it was "real…
Serafina Kenny
Iowa's Caitlin Clark is captivating basketball fans — here's how the college star's NIL value compares to fellow women's college players
As the Iowa Hawkeyes gear up to pursue a national championship, 21-year-old Caitlin Clark's value t…
Jordan Hart
March Madness: Which teams the college basketball experts are picking to reach the men's Final Four
College hoops experts from ESPN, CBS, SI, FiveThirtyEight, and more, share their bracket prediction…
Cork Gaines
How LinkedIn has become 'huge' for some college athletes trying to build their careers and land brand deals
LinkedIn can help student-athletes score brand deals and other valuable connections, said college a…
Tiara White
My son has autism and just finished high school, but he can't go to college. It's been difficult for me to accept.
A mother is struggling to accept that her son, who has autism, won't be able to go to college like …
Jennifer Lovy
A USC basketball recruit who was shot 10 times at a house party delighted future teammates with a surprise visit to practice
Three months after a shooting left her with no feeling in her legs, Aaliyah Gayles walked into the …
Meredith Cash
Giannis Antetokounmpo mulls where he would've gone to college had he played NCAA basketball
Giannis Antetokounmpo never played college hoops, but he told Insider which programs he would've co…
Meredith Cash
Geno Auriemma lashed out on live television about the officiating of women's college basketball's fiercest rivalry
The UConn head coach complained, "This is what you get when you come down here," at halftime of his…
Meredith Cash
Paige Bueckers can rake in more NIL money than the top 9 men's stars in the Sweet 16 combined
Women's college basketball players have outearned athletes from every other sport besides football …
Meredith Cash
Caitlin Clark's dad joked, 'It's about time,' after his daughter was named college basketball's National Player of the Year
After Caitlin Clark told her family that she won AP National Player of the Year, her dad said, "It'…
Meredith Cash
Meet the Cavinder twins: Miami's basketball superstars who used TikTok to become 2 of the most valuable athletes in college sports
Miami's Haley Cavinder and Hanna Cavinder celebrate following a second-round college basketball gam…