MTV Youth Study 2021 decodes Gen Z

It is a survey done in 11 countries, India being one of them on mobile users above the age of 18

How different age groups responded to the lockdown

The conversation delved into the significance of generative AI in enhancing customer experienc…

Sleep is a critical part of a child's overall health, but it can also be an important factor in the…

The growth trajectory of e-commerce platforms in India testifies how customers are increasingly rec…

The status quo has changed – marketing is all digital.

Nepa's survey shows that there has been an increase in demand for gift options with health and well…

The market is opening gradually and brands are rushing to address the pent-up demand

Over 60 per cent of businesses surveyed are "off track" to meet their sustainability goals, accordi…

A survey conducted by the Public app suggests that 63% of respondents are looking forward to organi…

This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…

Philips will be increasing its digital spends to strengthen its connect with consumers

Consumption of streaming video is likely to increase across age groups in India in the next 12 mont…

​Mark Leadercramer, General Manager, South APAC, Mintel has some advice for brands

CEO of Yes Bank, Prashant Kumar, has stated that if a bank wants to be customer-centric, it also ne…

The pandemic has accelerated a generational shift in the way we date and meet new people.

How brands are navigating the new normal

Factors that are influencing the gaming landscape, behaviour patterns of players and key trends tha…

Havas CX shows customer experience is most meaningful when it combines the best functional service…