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Jellysmack is laying off staff as it scales back its creator program
Jellysmack, a prominent creator-economy startup backed by SoftBank, is undergoing a reorganization …
Sydney Bradley,Amanda Perelli…
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
A new HBO documentary suggests bitcoin's creator is Canadian programmer Peter Todd
A new HBO documentary points to programmer Peter Todd as bitcoin's pseudonymous creator, Satoshi Na…
Kelly Cloonan
Peter Todd denies being Bitcoin creator Satoshi Nakamoto, says the rumours are 'ludicrous'
A new HBO documentary, Money Electric: The Bitcoin Mystery, suggests Canadian software developer Pe…
A TikTok creator doubled her income with a 50-part post about her husband. She keeps her day job for stability.
Reesa Tessa's TikTok series "Who TF Did I Marry" was a viral success, making her famous overnight. …
Julia Pugachevsky
Beauty YouTube creators turned TikTok into QVC
Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…
Amanda Krause
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
OnlyFans users spent $6.6 billion on creators in 2023 as more fans signed up to pay for content and messages
OnlyFans' parent company, Fenix International, posted $1.3 billion in revenue for 2023, reflecting …
Jyoti Mann
A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…
Kelsey Vlamis
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
Seeking nominations for the top VCs backing the creator economy in 2024
Business Insider is compiling its fifth annual list of the top venture capital players funding crea…
Sydney Bradley,Dan Whateley
How to become an influencer and make money
Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…
Shriya Bhattacharya
OnlyFans creators make money selling intimacy to their subscribers. But in a lonely and hostile world, the relationships can start to feel real.
Creators said they faced stigma and isolation because of their OnlyFans work, and built relationshi…
Marta Biino
A bride went on a solo bachelorette trip, and it saved her money and stress
Prissy Torres scrapped her plans for a big bachelorette party, deciding to travel alone before her …
Samantha Grindell
MrBeast has his critics, but creator marketing experts explain why he'll always come out on top
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…
Lindsay Dodgson
Spotify CEO does damage control after his 'reductive' comments about creators spark backlash
Spotify CEO Daniel Ek says he was "too vague" and "clumsy" in an original tweet in which he said th…
Sarah Jackson
You need 15 mn impressions, 500 followers to earn money on Musk's X
As Elon Musk rolled out its ads revenue programme for creators globally including in India, one nee…
A Gen Zer quit a corporate job paying $94,000 to become a reseller and content creator: 'It's not somewhere I wanted to be for the next 40 years of my life'
Amber Smith quit a tech job in favor of her flexible side hustles. She no longer has to stress over…
Madison Hoff
YouTube's relentless grind is causing an OG creator exodus. Jacksepticeye may be next.
Seán McLoughlin, better known as Jacksepticeye, said he's been considering retirement after over a …