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"You have to be super agile all the time" – the lessons Cristina Diezhandino learned when she became CMO of Diageo during the pandemic

Cristina Diezhandino, the CMO of Diaegeo, explains how she had to rethink her company's strategy be…

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2 mins read

Ivan Menezes, India-born CEO of Johnnie Walker whisky's maker Diageo, passes away

Menezes, 64, who was to retire at the end of this month, was admitted to hospital for treatment of …

PTI   


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1 min read

United Spirits shares fall over 4% post Q3 results

Shares of United Spirits declined over 4 per cent in the morning trade on Wednesday after the firm …

PTI   


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It's tougher out there, says Diageo North America's chief marketing officer; "Productivity is really important"

Edward Pilkington chief marketing and innovation officer, Diageo North America, spoke to Insider du…

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3 mins read

Diageo will use 30% less water in every drink it makes as a part of its 10-year sustainability action plan

The brand will also increase representation of leaders from ethnically diverse backgrounds to 45%

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How Diageo is knocking unconscious gender biases out of its advertising

Julie Bramham, CMO, Diageo India talks about all that the brand is doing to get rid of unconscious …

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2 mins read

Ryan Reynolds sold his Aviation Gin brand for $610 million then apologized to tequila founder George Clooney in an out-of-office email

Reynolds sold his brand to the drinks giant Diageo — the same company that bought Clooney's Casamig…

Zac Ntim   


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2 mins read

World Rum Day: Diageo brings you cocktail recipes

New Delhi, July 11 (IANSlife) Celebrating World Rum Day, here are some exciting cocktail recipes yo…

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1 min read

Diageo launches programme to support bars, pubs reeling under COVID impact

Diageo India Managing Director Anand Kripalu said: "The revival of this sector is vital to the econ…

PTI   


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2 mins read

Coronavirus: Liquor majors Diageo, Radico to make hand sanitisers now

"We have not taken a final call on this. A liquor company cannot make something that needs a drug …

PTI   


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2 mins read

How Diageo is knocking unconscious gender biases out of its advertising

Julie Bramham, Chief Marketing Officer, Diageo India talks about all that the brand is doing to rem…

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1 min read

Sebi bans former Diageo official for 7 yrs in insider trading case

New Delhi, Jan 14 () Regulator Sebi has barred Nishat Shailesh Gupte, a former official of Diageo P…

PTI   


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1 min read

Five Christmas Cocktails to add Merry to your Christmas

Christmas cheer is in the air and the holidays are riddled with fancy house parties in every corner…

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4 mins read

Famous short seller Andrew Left says the marijuana producer that was recently hit by short sellers is primed to be taken over by Diageo

The short seller's report centers on three Latin American acquisitions Aphria purchased from Scythi…

Jeremy Berke   


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1 min read

Vijay Mallya - the escapee who didn't escape, apparently

Now they're trying to get him to return. #GharWapsi with a twist, eh?

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1 min read

United Spirits in low spirits! The firm posts loss at Rs 1,799 crore

Total income rose nearly 6% to Rs 2,051.3 crore in the fourth quarter from Rs 1,943 crore last year…

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1 min read

Diageo Exudes Confidence Of Retaining Majority Share In United Spirits

Last year, the Supreme Court had ordered status quo to be maintained in the case. The next hearing …

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4 mins read

The SEC wants to know if Diageo used the oldest - and worst - trick in the book to fudge its numbers

This sounds like a great idea! And the distributor agrees. The unsold cases come back, and they can…

Jim Edwards   


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4 mins read

Advertisers are scrutinizing the value of AI tools as some early efforts fall flat

Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…

Lucia Moses,Lara O'Reilly