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Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study

The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…

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From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements

With three hits last year with movies that are based on offbeat stories and smaller budgets — …

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IPL brand value falls for first time in 6 yrs, says report

The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…

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COVID-19's impact on IPL 2020: Duff & Phelps

Santosh N, Managing Partner D and P Advisory LLP and External Advisor, Duff & Phelps talks about th…

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What makes Virat Kohli the most loved brand ambassador during IPL

Kohli is one of the most visible faces on television with more than 17 brands in his kitty

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A look at Captain Cool Mahendra Singh Dhoni's brand associations

While the cricketer may not appear in stadiums from now on, we have got you covered with a list of …

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Corporate acquisitions that failed to deliver cost US corporations $25.7 billion last year

The new technology implementation "allows mid-course corrections and better decision-making," Sween…

James Kosur   


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Virat Kohli jumps 34 places in Forbes' top-100 highest paid athletes in 2020

Virat Kohli, captain of the Indian cricket team, remained the only Indian and sole cricketer to fea…

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Inside Edge star Richa Chadda believes web series pushed Bollywood to do better

“The threat to cinema will not come from OTT platforms. It has actually nudged the Bollywood i…

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As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?

VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…