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3 mins read

Gen Z is upending the purchase funnel, according to a new Edelman Trust Barometer report

The traditional purchase funnel is a familiar marketing model. But according to an Edelman study, G…

Julia Hood   


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3 mins read

Brands shouldn't underestimate the truly disruptive force of Gen Z

Every generation disrupts cultural norms, but Gen Z's power is different from those that came befor…

Jackie Cooper and Gabe Gomez   


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1 min read

What top PR firms pay employees in the US

Insider analyzed the latest government data to provide a snapshot of how much leading public relati…

Sean Czarnecki   


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2 mins read

Google toughens its stance on ad tracking

Insider's top advertising and media stories for June 3.

Lucia Moses   


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How Apple's targeting clampdown could reshape advertising

Also, new Instagram tools for creators, and a conversation with Edelman US CEO Lisa Ross.

Lucia Moses   


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More advertisers are taking marketing in-house — meet the firms helping them make the move

Business Insider's top advertising and media stories for November 19.

Lauren Johnson   


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5 mins read

The latest news about the public relations industry, from pay and hiring to growth areas

Insider rounded up its coverage of the public relations industry as PR firms scramble to fend off c…

Business Insider   


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Edelman sees a revenue rebound — and is coming after advertising agencies

Here are the top media and advertising stories from Business Insider for October 20.

Lauren Johnson   


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Dave Portnoy's Barstool Sports takes on the betting giants

This week in advertising, we looked at Barstool Sports' betting strategy, Facebook's new CMO, and E…

Lucia Moses   


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3 mins read

GETTING HIRED IN PR: How to land a job in public relations in 2020

Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring in areas lik…

Business Insider   


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In media, being big is no longer good enough

A lot has changed since AT&T and Verizon proclaimed their plans to become advertising and media jug…

Lucia Moses   


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2 mins read

Walmart's big ambitions to take on Amazon

The week's TikTok drama revealed a lot about Walmart's e-commerce and advertising ambitions.

Lucia Moses   


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2 mins read

How much PR firms like FTI Consulting and Edelman pay staffers

Here are the top media and advertising stories from Business Insider for August 19.

Lauren Johnson   


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6 mins read

Paypal, PwC, Edelman share internal employee memos about Roe overturn. Here are 5 things to consider when drafting a memo on the abortion decision.

With Roe v. Wade overturned, CEOs must articulate their stance to employees, customers, and others …

Ebony Flake,Marguerite Ward   


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9 mins read

Tom Brady, Gronk, and Julian Edelman channel 'Top Gun: Maverick' during beach football game

Tom Brady, Gronk, and Julian Edelman may all be retired, but they can still throw the football arou…

Tyler Lauletta   


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3 mins read

Marguerite Ward   


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2 mins read

The US CEO of the world's largest PR firm doubles down on her Juneteenth message: 'There hasn't been the real progress our nation needs'

Lisa Ross said many companies are still engaging in performative gestures, or are making surface-le…

Marguerite Ward   


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1 min read

Julia Hood   


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3 mins read

From S4 to Edelman, ad industry chiefs see opportunity to reset the playing field

While traditional ad agencies struggle in the pandemic, some competitors see a chance to seize shar…

Lucia Moses   


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2 mins read

What to expect during the interview process at Edelman, the largest PR firm in the world

Edelman's clients change frequently, and with about 175 full-time jobs open in the US at any time, …

Alyssa Meyers