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3 mins read

Let's call it the YouTube election

Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …

Peter Kafka   


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2 mins read

Jellysmack is laying off staff as it scales back its creator program

Jellysmack, a prominent creator-economy startup backed by SoftBank, is undergoing a reorganization …

Sydney Bradley,Amanda Perelli…   


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1 min read

Facebook is targeting young adults by making it easier for them to monetize their content and find dates

Facebook is honing in on young adults by helping them monetize content and find dates, and the comp…

Katie Balevic   


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4 mins read

On social-media, Black women's content is monetized and appropriated without paying tribute to the creators

Many Black women who are influencers have found their social-media content is appropriated and mone…

Kara Alaimo   


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2 mins read

Meta leans away from augmented-reality creators as it plans to shut down its AR studio

Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR…

Sydney Bradley,Dan Whateley   


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1 min read

Seeking nominations for the top VCs backing the creator economy in 2024

Business Insider is compiling its fifth annual list of the top venture capital players funding crea…

Sydney Bradley,Dan Whateley   


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3 mins read

Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it

This investment will include new bonus programs that pay eligible creators for hitting certain mile…

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4 mins read

TikTok's aggressive growth tactics are upsetting partners, creators, and everyday users

TikTok is puffing up its chest as it takes on politicians, business partners, and its own users. It…

Dan Whateley,Sydney Bradley   


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10 mins read

How to get paid and make money as a content creator

You can make more money as a content creator by building an audience across different platforms and…

Marta Biino   


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2 mins read

TikTok thirst traps could soon be rated adults-only as the app experiments with ways to block mature content from young users' feeds

TikTok is experimenting with an internal rating system as social media companies grapple with how t…

Hannah Towey   


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6 mins read

Chef and Content Creator Sanjyot Keer shares everything you need to know about becoming a content creator

Thinking of becoming a content creator? Facebook’s most-followed creator Sanjyot Keer has some tips

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Chef and Content Creator Sanjyot Keer shares everything you need to know about becoming a content creator

Hear from India’s most-followed Facebook Creator, Sanjyot Keer, about starting your own page in tod…

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9 mins read

Social media platforms deny but content creators and tracking websites confirm that shadowbanning or silent censorship is real

Elon Musk joked about ‘shadowbanning’ first and now content creators confirm that it is real; here …

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8 mins read

From brand deals to selling merchandise, this is how much Indian social media influencers earn

It all starts with a barter. Like many of us who started with an internship wherein we were pai…

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8 mins read

OnlyFans creators make money selling intimacy to their subscribers. But in a lonely and hostile world, the relationships can start to feel real.

Creators said they faced stigma and isolation because of their OnlyFans work, and built relationshi…

Marta Biino   


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6 mins read

How much TikTok pays for views, according to creators

Here's how much TikTok pays for views. TikTok has paid creators through its Creativity Program, Pul…

Dan Whateley   


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2 mins read

Facebook allows content creators to earn via video Stories

Facebook has allowed content creators to now monetise and earn from all video types, especially the…

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2 mins read

Facebook will now let content creators monetize their short videos

Creators will be able to earn from videos as short as one minute long, with a 'minimally interrupti…

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3 mins read

A popular Russian blogger and TikToker says the Ukrainian conflict is a 'catastrophe'

Natalia Konstantinova, who runs a TikTok account on Russian culture, told Insider that nobody could…

Erin Snodgrass,Selima Hussain   


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2 mins read

Instagram launches subscriptions to help creators monetise their content

Instagram is currently testing this feature with a small number of creators and influencers in the …