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11 mins read
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…
3 mins read
Horlicks taps into the segment of diabetes; launches a new campaign to highlight the importance of fibre consumption for diabetic patients
Horlicks Diabetes Plus recently introduced its first TVC to highlight the importance of fibre for d…
3 mins read
Cannes Lions 2021: On Day 3, India secures 21 shortlists
Dentsu Webchutney leads with 7 shortlists on day 3 of Cannes Lions 2021
3 mins read
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Here are the winners of Cannes Lions 2021 on Day 2 from India
2 mins read
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
The total number of campaigns shortlisted from India today stands at 48
3 mins read
Here are the 7 Indians who will be a part of Cannes Lions Jury this year
This year’s Lions juries see the highest ever representation from global brands
5 mins read
Pride Month: Campaigns that started conversations and sparked change in India
To mark pride month, we look back at some of the iconic advertisements that initiated an early conv…
4 mins read
WhatsApp is Launching Ads on its Platform But How Prepared are Indian Marketers?
In the last few years, WhatsApp has established itself as the primary private messaging platform ac…
5 mins read
Campa has to go beyond invitation price to build the brand & distribution network
The launch of Campa-Cola is right not just from the season point of view but also because the heat …
1 min read
This campaign ahead of the Bihar elections reminds people that the country needs more women in politics to help end discrimination against women
Political Shakti’s latest campaign before Bihar Elections talks about importance of including more …
3 mins read
Goafest to be held in physical form between April 7-9
Jaideep Gandhi has been elected as the Chairman for the Goafest 2022
5 mins read
A look at Indian agencies and their paternity leave policies
The agencies we reached out offer paternity leave for 1-2 weeks.
3 mins read
Ogilvy names Piyush Pandey as Chairman of Global Creative, Liz Taylor named Global Chief Creative Officer
Pandey will continue to serve as Chairman of Ogilvy India
2 mins read
Horlicks Protein Plus ropes in Akshay Kumar as its new brand ambassador
The brand has also launched a new TVC
4 mins read
Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney’s ‘Wish We’d Done It’ List: 2020 Edition
3 mins read
Cannes Lions announces 2020 Jury Presidents; for the first time, 50% Presidents are women
Ogilvy's Sonal Dabral will head Direct Lions
6 mins read
Experts share their favourite Diwali campaigns from 2020
Here is a listicle compiling the best ads of this year
1 min read
Did Facebook fail to handle its 'Free Basics' campaign? Brand consultants say it missed the trick
TRAI rejected Facebook’s Free Basics over discriminatory pricing for data services. "It's fair to s…
11 mins read
Mother’s Day Special: What working mothers want their companies to take a note of
With Mother’s Day around the corner, we reached out to some working mothers of the advertising indu…
4 mins read
I put on a super-size VR headset to find out what it is like to be illiterate
The graphics of this experience were nowhere near as realistic as other simulations and games …