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As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers
Local businesses to win big as consumers wake up to the advantages of shopping locally: Shopify report
Consumer sentiment confirms that the online shopping boom is here to stay
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
Luxury carmakers Mercedes, Audi, BMW expect robust sales this festive season
The luxury car market in India currently remains very small accounting for less than 2% of the over…
PTI
India to see record smartphone sales worth ₹ 61,000 cr this festive season
India is likely to witness record sales of smartphones this festive season, at around $7.7 billion …
Raghuram Rajan is the auto sector’s latest messiah!
This news also brought cheers to the Auto sector as automobile manufacturers said it was a festival…
Samsung leads the first phase of festive sales with a 20% market share
The festive season is here and e-commerce platforms Amazon, Flipkart and others have started their …
Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Priya Jacob, President-Media, Network Advertising on how festive season will be different this year.
50% consumers are likely to increase their festive spends this year: Report
This festive season will require marketers to re-think their media strategies in order to be succes…
E-commerce is expected to help seasonal hiring for gig roles surge by 20% this festival season: reports
The top gig roles that have been witnessing increased hiring are delivery executives, warehouse wor…
LED TVs will get cheaper ahead of the festive season thanks to a duty cut
The import duty that drove Samsung out of manufacturing TVs in India has finally been scrapped. …
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
E-commerce platforms line up bumper offers and huge discounts for the upcoming festive season to wo…
Indians spent big on festive season sales, UPI transaction up 40% in Oct: Report
Consumer spending in India is soaring during the festive season, with people splurging on cars, sma…
How brands unlocked their marketing budgets during festive season
Marketers’ desire to move towards digital platform reflects the need to focus on internal and exter…
Auto industry is expecting the growth curve to go upwards this festive season
Automakers are hoping for bumper sales as consumers are lining up at different companies ahead of D…