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Coca-Cola India's spending on brands to be highest in H2

Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…

PTI   


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4 mins read

Wine vs Tea: India’s consumption trends show a sharp divergence

The categories of goods where price matters are seeing low growth in output – a reflection of deman…

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3 mins read

Mixed-bag festive season spells speed bumps for consumer companies

The third quarter of India is known for its many festivals, weddings and much more and is thus the …

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5 mins read

India switches on its shopping mode as festivals approach, sales set to jump 20%

Indians are gearing up for the festival season that kicks off with Ganesh Chathurthi this week. As …

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2 mins read

UPI set to drive festive sales this year, electronics to be top choice again: Report

Driven by UPI-based transactions, about 81 per cent of consumers intend to shop online during this …

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Indians are saving more and working longer hours to meet living expenses, says study

Urban consumers are putting less money into their piggy banks as savings have taken a hit due to in…

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3 mins read

8 Things That Will Make You Want to Pack for Spiti Valley

Nestled high in the Himalayas of Himachal Pradesh, Spiti Valley is a remote and mesmerizing destina…

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4 mins read

As auto sales slip in July, dealers pin hopes on upcoming festive fervour

The Indian auto industry reported a 10% year-on-year increase in sales in July, just like the last …

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2 mins read

Small online sellers set to push their ad budgets higher this festive season

With opportunity comes responsibility, Winston Churchill had once famously said and India’s online …

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4 mins read

A complete itinerary for your 3 days in Jaipur

Jaipur, the vibrant capital of Rajasthan in India, is a captivating travel destination that enthral…

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1 min read

Indians spent big on festive season sales, UPI transaction up 40% in Oct: Report

Consumer spending in India is soaring during the festive season, with people splurging on cars, sma…

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2 mins read

One in three Indians to spend more than ₹10,000 on shopping in the upcoming festive season, says report

33% of Indian households are likely to spend more than ₹10,000 this festive season, as per a survey…

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4 mins read

Prison reform: Meet Naya Savera, a band of former convicts belting out tunes of change

The band called Naya Savera has brought a new morning for Sunil Maida, Ashish Sharma and Shoib Khan…

PTI   


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4 mins read

How brands unlocked their marketing budgets during festive season

Marketers’ desire to move towards digital platform reflects the need to focus on internal and exter…

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7 mins read

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…

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3 mins read

50% consumers are likely to increase their festive spends this year: Report

This festive season will require marketers to re-think their media strategies in order to be succes…

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6 mins read

A lot of hope rests on the festive season this year, but will it bring cheer?

With a steady monsoon and plump harvest so far, experts are hopeful that the festive season will br…

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2 mins read

People notice social media ads almost as much as they notice print ads: Report

A recent report by consumer data intelligence consultancy Axis My India reveals that most consumers…