TikTok gained popularity as an app for people to watch or learn dances. Industry insiders describe …

The actress is the first ambassador signed by the brand and will be the face of their upcoming digi…

BCCI has announced a strong 17-member squad for the upcoming Asia Cup 2023 which will begin on Augu…

She will take forward the brand’s attitude of ‘Impossible is Nothing’

The first TVC in the campaign has gone live on TV and OTT platforms during the ongoing India vs Eng…

It suggests how to take care of your heart effectively

Nykaa, an online beauty and wellness e-commerce platform, wanted to expand its user base in India a…

As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…

Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…

Here is a Valentine's Day campaign that stood out this year

Prabha Narasimhan, Executive Director and VP – Home Care, South Asia, Hindustan Unilever Ltd on Sur…

From Dil Maange More to Har Ghoont Mein Swag, here's how Pepsi's communication has evolved over the…

You can now earn Rs 10 lakh by sleeping at this internship

Experts tell us what are the perils of working on similar ideas in today’s world.

TOI's latest campaign celebrates the role that newspapers play in our day-to-day lives

To build an effective digital marketing strategy, you need to understand 'what to do', and 'what no…

This beautifully crafted piece of advertising is the ad you need to watch today

Kamlesh Nanasaheb Ghumare aka ‘jugaadu’ Kamlesh appeared on Season 1 of Shark Tank India and pitche…

The campaign has been crafted by DDB Mudra

Creators of home work out videos and easy recipes have seen a spike in their views