scorecard

You Searched For "fitness campaign" and got 20 results


Sort By:


Business Insider Latest Story Image
2 mins read

Modi launches fit India movement as the country battles its diabetes capital tag

"We should make fitness our mantra for life,” Modi told while addressing a large crowd of childr…

Business Insider Latest Story Image
6 mins read

We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit

We want Cult.fit to be completely synonymous with fitness, said Naresh Krishnaswamy

Business Insider Latest Story Image
1 min read

The one where Shanti rescues Om; Cult.fit's latest ad gives a new ending to Om Shanti Om

Sayani Gupta plays Shanti and Naveen Kasturia can be seen as Om

Business Insider Latest Story Image
2 mins read

Cult.fit gives a hilarious twist to the famous dialogue 'Mere Karan Arjun Aayenge'

After Jaa Simran Jaa, Cult.fit gives a twist to Karan Arjun

Business Insider Latest Story Image
2 mins read

Cult.fit's 'Jaa Simran Jaa' advertisement taken down from YouTube after Yash Raj Films flags it for copyright infringement

Cult.fit says that the advertisement was produced and released after all due diligence

Business Insider Latest Story Image
2 mins read

When Cult.fit put a hilarious twist to the famous dialogue 'Ja Simran Ja' from Dilwale Dulhania Le Jaenge

The first TVC in the campaign has gone live on TV and OTT platforms during the ongoing India vs Eng…

Business Insider Latest Story Image
2 mins read

Fastrack's latest ad showcases how workouts can start anywhere

Lowe Lintas Bangalore conceptualises a campaign for Fastrack Reflex 3.0 – #StartAnywhere

Business Insider Latest Story Image
2 mins read

Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women

The idea behind ‘Own Your Shape’ campaign is to break away from the stereotype of clothing or the n…

Business Insider Latest Story Image
3 mins read

Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign

The film has been conceptualised by WondrLabs and the in-house creative team at HealthifyMe

Business Insider Latest Story Image
2 mins read

Peloton debuts new campaign featuring real riders in first advertisement since its infamous 'Peloton Wife' holiday commercial

The campaign — which is titled "We All Have Our Reasons" and began airing on Monday — spotlights a …

Bethany Biron   


Business Insider Latest Story Image
2 mins read

People are going crazy for Nike's new sports bra ads with curvy models

One user commented that she loved the campaign: "Kudos for showing a real woman. I say keep it comi…

Anjelica Oswald   


Business Insider Latest Story Image
1 min read

People Are Outraged That This Is Calvin Klein's Idea Of A Plus-Size Model

Victoria's Secret also recently landed in hot water for a lingerie ad campaign. The ads featured im…

Hayley Peterson   


Business Insider Latest Story Image
1 min read

Equinox Wants Its Gym Members To Hop Barbed Wire Fences And Run Around Naked After Getting In Shape

The campaign marks a split from controversial celebrity photographer Terry Richardson, who has shot…

Richard Feloni   


Business Insider Latest Story Image
2 mins read

CrossFit condemns Rep. Marjorie Taylor Greene for 'loathsome and dangerous lies'

CrossFit has publicly disavowed Georgia Rep. Marjorie Taylor Greene over the Republican's previous …

Rachel E. Greenspan   


Business Insider Latest Story Image
3 mins read

Gen Z isn't wearing Reebok, so the sneaker brand is trying to win them over with a new ad campaign

The new campaign, "Sport The Unexpected," breaks March 11 and is comprised of three short videos. T…

Lucia Moses   


Business Insider Latest Story Image
2 mins read

Skechers Makes A Really Odd Choice For Its Next Spokesmodel

What the release doesn't explain, however, is why Skechers should have an association with music. I…

Lara O'Reilly   


Business Insider Latest Story Image
1 min read

Fitbit Just Released Its First-Ever Video Ad - And It Really Makes You Want To Work Out

Fitness tracking company Fitbit just launched its first-ever video ad. The campaign coincides with …

Kamelia Angelova   


Business Insider Latest Story Image
5 mins read

Leaked internal Peloton documents reveal how the fitness startup is trying to shed its 'cultish' image as it plots its post-IPO expansion

The documents showed Peloton also looked to dispel perceptions that it is a cult, a religion, a fad…

Patrick Coffee   


Business Insider Latest Story Image
3 mins read

Lululemon is changing the way it sells pants to solve an annoying problem

Under Armour has been an obvious competitor for sometime with its female-friendly ad campaigns star…

Mallory Schlossberg