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3 mins read

From engagement to involvement: Is Gen Z rewriting rules of brand engagement?

This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…

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4 mins read

Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report

New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…

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2 mins read

Distinguishing spending patterns — How GenX, GenZ and millennials differ

When it comes to online shopping, GenX, GenZ, and millennials differ. For the uninitiated, GenX are…

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3 mins read

GenZ is deliberately going against traditional dating standards as it looks to ‘break free’

In a recent poll conducted by dating app QuackQuack, 18,000 daters from across India were asked abo…

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4 mins read

Talking the Gen-Z talk: How to market to them

Most effective ways to market to GenZ

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6 mins read

Most effective ways to market to GenZ in 2020

Experts discuss the new ways of appealing to GenZ

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2 mins read

Single Indians are getting chattier on dating apps, shows Tinder Report

The pandemic has accelerated a generational shift in the way we date and meet new people.

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4 mins read

Consumers will not return to pre-pandemic behaviour anytime soon, marketers need to pivot: Kantar’s COVID-19 Barometer

The report talks about ways in which marketers can navigate this change in consumer behaviour

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4 mins read

Job-hunting in 2024 has a modern dating element — ghosting!

Ghosting, the abrupt end of communication without explanation associated with modern dating, is now…

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4 mins read

Empowering India's e-commerce market

Under the Samarth program, rural entrepreneurs from across the country are onboarded to the platfor…

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3 mins read

6 in 10 Indians slash discretionary spending as inflation bites, says PwC survey

Indian consumers are adopting cost-saving behaviors due to the financial stress caused by high infl…

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3 mins read

Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry

In today's Influencer Adda episode, Aparna Shukla shares her journey and talks about future of gami…

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2 mins read

Teenager-focused payments startup FamPay raises $38 million led by Elevation Capital and Sequoia Capital

FamPay will use the latest round of funding to build a leadership team to further fuel growth, i…

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2 mins read

As India dates from home, usage of Tinder, Bumble, OK Cupid spikes

When Shivani from Delhi used Tinder during lockdown she got more matches than she did, in the las…

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8 mins read

Being environmentally-friendly is at the core of our business values: Manish Chowdhary, WOW Skin Science

The brand is aiming to achieve a revenue of Rs 800 crore this financial year