Experts discuss the new ways of appealing to GenZ

A deep understanding of our listeners and a constant connection with them throughout thei…

Tinder's growth story in India

Burger King wants you to start the New Year without the ill effects of their 31st night party.

This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…

80% of Gen-Z investors and 60% of Millennial investors borrowed money to put into stocks, a new sur…

As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…

Instagram accounts that tell you what frog, cow, dog, or other animal you are have exploded in popu…

LinkedIn said that during this time last year, the number of internships posted on its site was gro…

Consumers are now discovering and engaging with brands on their smartphones,

The pandemic has accelerated a generational shift in the way we date and meet new people.

The report talks about ways in which marketers can navigate this change in consumer behaviour

Pet care brands in India increase their ad spends on digital media and TV

The company hopes to win over campus dwellers with a $2,999, electric scooters called GenZe, which …

Not only have people increased their digital content viewing time in the past year, some have unsub…

Indians no longer have to fly abroad to buy Valentinos, Balenciaga, or shop at Tiffany & Co. — as t…

Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…

Movie studios and multiplex chains, who were a worried lot only last year with multiple flops on th…

AI has been touted as a way to save time and boost output at work, but the expectation that young p…

​​Expansion in India is a part of the British retailer, Marks and Spencer's conscious strategy to g…